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Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
Visibli Presentation
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Visibli Presentation

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Transcript

  • 1. Turn Your Engaged Fans into Customers Under the Radar November 12, 2010 Saif Ajani – CEO saif@visibli.com C: 1.647.219.7424
  • 2. We’re All Engaging Fans with the Intention of Converting Them to Customers Goal: Engage Fans Ultimate Goal: Convert into Customers
  • 3. But Engagement Is Not Driving Sales Missed Opportunity! Ultimate Goal: Convert into Customers
  • 4. Here’s How the Engagement Bar Converts Fans into Customers Artist’s Logo & Branding Animated Message Promoting New Product Link to Artist’s iTunes store DVD Trailer via Embedded Rich Media
  • 5. An Example for Publishers
  • 6. • Typical Website Click-through Rates (CTR): 0.5% - 1% • Typical User Retention from Web Publishers’ External Links: 18% Stats from Visibli’s Engagement Bar • Engagement Bar CTR: 2% - 3.2% – Have seen CTRs up to 12% • Increase in Web Publisher User Retention: 8%-12% – Increases from 18% to 30%
  • 7. Some of Our Users and Partners
  • 8. Some of Our Target Customers Music Labels and Artists Sports Teams and Athletes Consumer Products Publishers
  • 9. Our Business Model is Simple You Us Partner with Clients and Affiliate Networks, and Share Revenue on Sales
  • 10. Our Team •Univ. of Waterloo – Engineering & Computer Science •Each has experience consulting to Fortune 500 clients in US & Canada •Launched 2 previous startups together •Saif Ajani – Co-Founder, CEO •Cornell MBA; Waterloo Computer Science •Mike Rhemtulla – Co-Founder, CTO •Waterloo Systems Design Engineering •Minaz Abdulla – Co-Founder, VP of Engineering •Waterloo Electrical Engineering (Masters)
  • 11. Visibli’s Engagement Bar If You’re Interesting in Turning Your Fans into Customers We’d Love to Help You Summary

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