1. Gil Zimmermann
CEO & Founder
!"

2. Data Management Apps
Delivered via Saas
Access Resources Recovery

3. Business Assets
People Money Data (aka Files)

4. Unstructured Data Pain
Valuable Everywhere Multiplying Dynamic
Structured 500TB
15%
300TB Moved
175TB 50%
100TB Static
Unstructured 50%
85% 2009 2010 2011
2012
• Data Security & Costs are top of mind
• It’s your data no matter where it is
• Data growth not cooperating with IT Budgets

5. Data Management via SaaS
SaaS Provider
• Immediate Time-To-Value IT Benchmarking
• No infrastructure - No App
Analytics & Reporting
Servers, Agents, DB’s, . . . Meta-data warehouse
•
Application Server
Offload overhead to SaaS
Provider Secure (Encrypted)
SaaS IT App Internet connection
• Secure Meta-data only
On-Premise Cloud
• Lower cost (OPEX and CAPEX) Meta-data Collector API
• Subscription model that scales
Directory File Cloud
Services Servers Data
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6. Mid-Market Opportunity
Worldwide Storage Security
Expensive Companies AMO AMO
Enterprise &
Complex 12%
10K 2M
$1B Sales, OPEX
5,000 Emp.
18.5%
10K 1M - 2M CAPEX
$500M Sales,
2,500 Emp.
Mid-Market VOID
1M 50K - 1M
9%
OPEX
$25M Sales,
250 Emp.
16%
Small 50M < 50K CAPEX
Too Basic

7. Customer Centric GTM
Inbound
Inbound
Marketing
Marketing
Outbound
Marketing
Customer
High Touch
Sales
Customer
Pre-Sales
Customer Customer Low TouchTouch
Low
Success Success Customer Sales Sales
Billing
Customer
Post-Sales /
Customer PS
Product
Usage
Support
Customer
Product
Usage

8. GTM
• Inbound Marketing
• Low-Touch/No-Touch Sales
• Direct / MSP / IT Consultants
• Customer Centric “Machine” but human
• Customer Success
• Metrics freaks...

9. Current Pricing Plans
White Green Brown Black Master
FREE $1800/Yr $6000/Yr $12000/Yr $36000/Yr
Small Small Mid-size Large Enterprise
Corporations Corporations Corporations Corporations
2.5 TBs 5 TBs 20 TBs 50 TBs 100 TBs
Unlimited users 200 Users 500 users R 1000 users 3000 users
FRM FRM FRM L DE FRM FRM
O
EH
No FAM No FAM
PLACFAM FAM FAM
No History 30 Days History 90 Days History 1 year History 2 years History
Basic Alerts Advanced Alerts Advanced Alerts Advanced Alerts Advanced Alerts
No NAS APIs NAS APIs NAS APIs NAS APIs NAS APIs
Single ACS Multiple ACS Multiple ACS Multiple ACS Multiple ACS
Single Site Single Site Multiple Sites Multiple Sites Multiple Sites
FRM = File Resource Management
FAM = File Access Management
ACS = Aprigo Collection Service

10. Aprigo NINJA
Online Data Management Apps via SaaS
• File Access Management
• Files Resource Management
• Cloud Access Management
• Recovery Management
DEMO

11. File Access Management
See who has
Select access & how
Share/Folder
DEMO

12. IT Benchmarking
• Compare your
environment to the rest
of the industry
• Analyst reports are
based on phone/online
surveys - not real
dynamic data DEMO

13. Resonance
• 500+ Companies using the Free Version in ~4mo
• Funnel conversion rates on par with industry
leaders (Solarwinds, Logmein, Hubspot, XOsoft,
Acronis), before paid product is shipping
R
DE
• AC
PL
EH
OL
Value-prop makes sense, being referred by 25%
• Strong pull from IT Consultants and MSP’s
• Press coverage with minimal effort (Microsoft
Startup of the Day, Network World top 10 IT
Mgmt Startups to Watch, etc.)
• First set of paying customers & active trials

14. Aprigo Team
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15. asking for...
• Referrals / Trials / CustomersCIO’s
• Smart people to make our product better
• Partners to GTM
• Spread the word - Press/Bloggers

16. Thank You!
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