This presentation shows how IBM Storage helps financial services organizations meet the challenges of digital transformation to enhance the customer experience.

1. A new era in the financial markets. Funded and possible
by a new era in storage, available only from IBM……
CLICK IMAGE

2. $5B+in the last two years IBM has
invested over $5 billion to make
you #1 in your business
19of20of top banks by assets in world
use IBM DS solutions, for speed
and reliability
Storage investments translate into results
#2IBM is the number 2 storage
company in the world…hold that
thought….
#1in analytics and #1 in software
defined
#1in object storage, on-premises
and in the cloud
2/3of Fortune 100 protect their data
with IBM

3. Fast
50X – Supercomputer Fast
Free
72% - 90% reduction in capex/opex
Protect
Encrypted, Perimeter, Intrusion
Backed up on-prem and/or cloud
Applications
Converged 62% of customers buying
Compute - Network – Storage – Applications
40% (15%-25%) (60%)
100% (everything)
700X100X 19 of 20
Cloud Object Storage
Fastest growing data type
100 World Record Benchmarks
$/IOPS down 75%…0 admins 40-80% savings 80% lower TCO

4. BUYLOWSELLFLASH
IBMSPECTRUMSTORAGE – Funding Source

5. Financial Services Storage Workloads
Source: IDC, Storage Workloads, July 2016
Structured Data Management
SW ($1.4B)
• Relational Database
Management Systems
(RDBMS)
• Non-Relational Database
Management Systems
(NRDBMS)
• Dynamic data management
systems
• Database development and
mgmt. tools
• Dynamic data grid managers
• Data integration and integrity
Structured Data Analytics
($0.7B)
• End-user query, reporting and
analysis
• Advanced and predictive
analytics
• Spatial information
management
Unstructured Content/Data
Analytics ($1.2B)
• Cognitive/AI systems
• Content analytics
Business Apps ($1.2B)
• Enterprise Resource Mgmt
• Customer Relationship Mgmt
Content Applications
($0.4B)
• Content mgmt.
• Authoring/publishing
• eDiscovery
• Enterprise portals
Collaborative ($0.2B)
• Conferencing
• Email
• Enterprise social networks
• Team collaboration application
• File synch / share
Storage ($0.9B)
• Data protection & recovery
• Storage replication
• Archiving
• Storage device mgmt.
• Storage infrastructure
• SDS
VDI ($0.4B)
Security ($0.1B)
• Identity & Access
• Endpoint security
• Messaging security
• Network security
• Web security
• Security and vulnerability
Compute & Network ($0.1B)
• OS, Virtualization, Cloud
• Network infrastructure and
mgmt
Core Finance Functions
• Transactions and Payments
• Deposits & Lending
• Investments / Wealth Management
• Insurance
• Capital Raising
• Marketing Provisioning

6. On-premises Off-premises
80% 20%productivity
mission critical
email
industry applications
financial
analytics (rdms)
financials
disaster recovery,
backup & archive,
mobile, social, iot, new analytics,
files, objects, some block
Finance Industry data shifts
33%
of financial service institutions will implement a cloud-
first strategy by 2019
65%
of financial service institutions to deploy production and
services beyond “just a few non-mission-critical systems”
by 2018
38% all industries 62% all industries

7. Top workload shifts to cloud – IBM Storage #1
KDDI and Cleversafe - Carrier Grade Reliability
University of Chicago and Cleversafe -
Accelerating Cancer Research
Hogarth and Cleversafe - World Class Collaboration
Shutterfly and Cleversafe - Unlimited Storage, Forever
Sky and Cleversafe - Managing Rapid Data Growth
None (32%-20%)
Cloud-based File Sync and Share (31%-35%)
Cloud-based application storage (25%-35%)
Cloud-based Backup Recovery (24%-40%)
Cloud-based Disaster Recovery (17%-36%)
Cloud Storage Co-location (13%-16%)
Cloud Archiving (11%-23%)
Hybrid Cloud Storage via Gateways (8.7%-15.7%)
Cloud-based NAS (7.2%-14.7%)
Other (4%-3%)

8. Data Management Applications IT infrastructure

9. BETHEWOLF
IBMFLASHSYSTEMS – SPEED ALWAYS WINS IN FINANCE
“IBM FlashSystem has helped us
cut average response times for
our Oracle databases from 10 to
less than 0.4 milliseconds.”
Chen Zhaohua
Vice President, Wanlian Securities
http://ibm.biz/CaseStudiesFinancialMkts
Click the thumb nails
Brand new Video 3 of 10

10. IBM Systems Flash Storage Offerings Portfolio
IBM DeepFlash
Elastic Storage
Server V5.0
DeepFlash 150
DS8888
High End Server
•z/OS
•Power HA
•Power i HA
Big Data
•High capacity
•High density
• Extreme performance
• Targeting database
acceleration & Spectrum
Storage booster
FlashSystem 900
Application acceleration
IBM FlashCore™ Technology Optimized
FlashSystem
A9000
FlashSystem
A9000R
•Full time data
reduction
•Workloads: Cloud,
VDI, VMware
Large deployments
FlashSystem
V9000
Virtualizing the DC
Cloud service
providers
•Full time data
reduction
•Workloads: Mixed
and cloud
Storwize
V7000F
Mid-Range
Storwize
V5030F
Entry /
Mid-Range
Enhanced data storage functions,
economics and flexibility with sophisticated
virtualization
SVC
Simplified management
Flexible consumption model
Virtualized, enterprise-class, flash-optimized, modular storage
Enterprise class heterogeneous data services and selectable data reduction

11. Top workloads moving to all flash arrays
• Data Base & Data Warehouse (50%-62%)
• VDI & Mobility (31%-46%)
• Other Business Applications (27%-38%)
• Data Analytics (26%-52%)
• File Storage (21%-27%)
• ERP (20%-36%)
• Engineering R&D (17%-25%)
• Industry Specific Applications (16%-27%)
• Application Development & Test (16%-24%)

12. Cut CAPEX by > 50%
in-line compression and de-duplication
Reduce OPEX by HALF
manage 400 storage arrays, including data
services, data reduction, etc.
No costly downtime
move data among arrays and to cloud simply
and non-disruptively
Drive down DC costs
Reduce footprint (9X), power (>4X), rack space (8X),
and cooling (5X)
Premier backup
Protect your data with
the backup leader
Efficient to the core
53% lower costs
Integrated
Back up physical, virtual, software-defined
servers to any media, anywhere
Flexible consumption
Acquire as a direct end-user, partner with IBM
Resiliency Services, or work with an IBM
business partner
Bulletproof & trusted
19/20 banks deploy IBM Storage

13. disaster recovery
53%savings
object storage
80%savings
application provisioning
85%faster
file storage
90%savings
application speeds in clicks
50times faster
intrusion detection
0bad guys left alone
cut existing storage needs
66%reduction
SaaS storage management
30minutes to optics
BUYLOWSPEEDSHIGH

14. © 2016 International Business Machines Corporation Outthink Marketing Performance 14
Insurance
Gained a 75% reduction in $/IOP, needs 0 storage
administrators for routine operations, realized a
50% reduction in $/MB, and reduced a 72 hour RPO
to just 15 seconds by implementing XIV and IBM
Spectrum Virtualize in their IT environment. 75%
reduction in $/IOP
© 2016 International Business Machines Corporation

15. © 2016 International Business Machines Corporation Outthink Marketing Performance 15
Investments
Realized a $10 Million savings in storage capital
expenditures by compressing over 10PB of data
using IBM Real time Compression across 38 XIV
Storage arrays
$10million in savings
© 2016 International Business Machines Corporation

16. © 2016 International Business Machines Corporation Outthink Marketing Performance 16
Financial Services
A financial services company in the US increases
I/O rates by 400 percent and response times by 50
percent and accelerates system performance by 40
percent when it revamps its storage solution using
three IBM System Storage DS8870 disk systems
and three IBM System Storage TS7720 Tape
Servers. increase in I/O rates
© 2016 International Business Machines Corporation
400%

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Fransabank Wanilan Securities
Blom Bank Bendigo and Adelaide Bank