ICT role in 21st century education and its challenges
Andy Lark "Into the Lifestream" Presentation
1. INTO THE LIFESTREAM
Andy Lark, VP Global Marketing & Online
Twitter / Facebook / Google: kiwilark
andy@andylark.com
thedailylark.com
andylark.blogs.com
2. TRADITIONAL MARKETING
BUSINESS IS DEAD
Contraction & Collaborative Consolidation Cloud
Competitiveness Workforce & Virtualization
• GDP Decrease • Life streaming • Meet demand • ITaaS
with existing
• 1% Spending • Web 2.0 assets • SaaS
• Millennials
Decrease
• Virtualization • Public Cloud
• Discretionary
spending • Consumerization • Industry • Private Cloud
declines • “Desktop” Consolidation • Hybrid Cloud
• ROI is a follows the user • Standardization
prerequisite vs. the device
• Green
• Investment mix is • Emerging vs.
transforming Emerged
2
3.
4.
5. >4 NEW 2 NEW 1.4 MILLION
4 BABIES
BROADBAND BLOGS SPAM
ARE BORN
SUBSCRIBERS CREATED E-MAILS
3.6 10 MINUTES
>8 2,970
MOBILE OF VIDEO
PCs GOOGLE
PHONES UPLOADED TO
SOLD SEARCHES
SOLD YOUTUBE
10 AMERICANS
>1 NEW >5 PEOPLE LOG 11,574
VISIT AN
DOMAIN ON FOR THE TEXT
ONLINE DATING
REGISTERED 1st TIME MESSAGES
SITE
EVERY SECOND…
11. TIME SPENT ON SOCIAL
NETWORKS IS GROWING AT
3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR
~10% OF ALL INTERNET
TIME.
Nielsen, Global Faces & Networked Places, 2009
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19. 13 hours of video are uploaded to
YouTube every minute
100,000,000 videos viewed per day
20. Growing at a rate of
1382% per year
(Source: Twitter Search, Forrester Research)
21. 1 out of
every 8
couples
married in
the U.S. last
year met
online.
22. The End Is Really Near…
THE TRADITIONAL MARKETING MODEL IS BEING
CHALLENGED... CMOs FORESEE A DAY WHEN IT WILL NO
LONGER WORK.
MCKINSEY QUARTERLY, 2005, NUMBER 2
26. INTO THE LIFE STREAM
BRAND WARS ATTENTION WARS
JOURNALIST CROWD
AGENCY CONTENT
OPAQUE TRANSPARENT
ADVERTSING RECOMMENDERS
MEDIA AUTHORITY COMMUNITY EXPERTISE
MEDIA SPHERE CHAOSPHERE
THEIR STREAM YOUR STREAM
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33. CONTENT IS THE BUSINESS
Wine Library
Son of Russian
Immigrants starts
reading blogs and
forums to find out
what wines people
want to know
about.
Answers common
questions, tells
people to check out
his site.
Turns small New
York bottle shop
into the world’s
biggest online wine
store with a $48
million a year
turnover.
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40. your fans are
often
the unofficial
leaders of their
communities
treat them like family
41. ACCEPTED SOLUTIONS EMPOWERS OUR
CUSTOMERS TO SHARE THEIR KNOWLEDGE
TO BENEFIT THE WORLD
Solved button
added to
Original Post;
clicking it will
take user to
AS
AS Post Turns
Green and
logo added
48. THEIR INFLUENCER
66 MILLION
US ADULTS REGULARLY GIVE
ONLINE ADVICE ABOUT
PRODUCTS OR SERVICES
Source: eMarketer 2007
49. AT THE TIPPING POINT
14% of people trust ads
78% of people trust
recommendations
(Source: Neilsen Global Trust In Advertising Survey, 2007)
50. SOME PASSING THOUGHTS
Understand your communities
Discover your fans – build new communities
Get passionate about the business you are really in
Aggregate more properties
Engage your customers onlien
Go niche (travelers vs. travelling mums)
Invest in apps
Experience new technology (eBooks)
Strike strategic alliances
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