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The Abyss Gazes Back

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Presentation at the 2012 MORES (Marketing Opinion Research Society ) of the Philippines Congress held last July 4-6th, Plantation Bay Cebu.

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The Abyss Gazes Back

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  2. 2. http://youtu.be/QUvLZeDgU-c 2
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  4. 4. 2 4
  5. 5. 5
  6. 6. 6
  7. 7. Digital Dive in 2001 7
  8. 8. Helluva ofa journey. 8
  9. 9. 9
  10. 10. „The Great growling engine of change is Technology‰ Alvin Toffler, futurist : author „future shock‰ 10
  11. 11. There are 2.2B Internet Users worldwide www.internetworldstats.com/stats 11
  12. 12. 1 Billion are in Asiawww.internetworldstats.com/stats 12
  13. 13. 491.4 M Smart Phones were sold in 2011 IDC (international data corporation) 13
  14. 14. 63.6 M Tablets were sold in 2011 Gartner Report Sept 2011 14
  15. 15. +174% rise in global social networking audience (vs. +88% total internet) comscore media metrix/March 2007-October 2011 15
  16. 16. 1/3 of the worldÊs socialnetworkers are in Asia comscore media matrix/October 2011 16
  17. 17. Nearly 1 in 5 minutes online is spent on social networks comscore media matrix/march 2007-October 2011 17
  18. 18. Philippines is the 6th most engaged market comscore media matrix/march 2007-October 2011 18
  19. 19. Philippines is the socialnetworking capital of the world 24/7 Wall Street ; Campaign Asia 19
  20. 20. We are living inexponential times 20
  21. 21. ItÊs not a linear world anymore. 21
  22. 22. Rise of The Social Consumer 22
  23. 23. 24/7/365Whenever, Wherever 23
  24. 24. Real-TimeCurrents 24
  25. 25. Many Facets, Multi-dimensional 25
  26. 26. Engages deeply with her network 26
  27. 27. Sharing culture 27
  28. 28. Keeping it real vibe. 28
  29. 29. 2012 Edelman Annual Global Trust Barometer SurveyNetworks that thrive as communities 29
  30. 30. Communities that trust one another 30
  31. 31. Consumers trusts one another 31
  32. 32. Trust in institutions continue to decline TRUST    IN    INSTITUTIONS    ␣  18-­‐-­‐-­‐COUNTRY    GLOBAL    TOTAL 2012  Edelman  Trust  Barometer  Survey 32
  33. 33. 2012 Edelman Annual Global Trust Barometer Survey *70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011*92% Trustrecommendationsfrom people theyknow*Nielsen Global Trustin Advertising Survey. Q3 2011 33
  34. 34. 2012 Edelman 2012 Edelman Annual Global Annual Global Trust Barometer Survey Trust Barometer Survey+75 Trust Social MediaAs Source Of Information 2012 Edelman Annual Global Trust Barometer Survey 34
  35. 35. Connected Communitiesmotives are shaped by the network that feedsmeaning and motivation 35
  36. 36. ÂThe AbyssÊ 36
  37. 37. Live stream of dataand narrative footprints 37
  38. 38. 38
  39. 39. Â Sometimes you stare into the abyss, and the abyss stares back.Ê – Nietszche 39
  40. 40. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time. 40
  41. 41. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time . 41
  42. 42. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time . 42
  43. 43. Navigating The Abyss. 43
  44. 44. Ask The Question. why should they care? why should they share? 44
  45. 45. Platform Matters.Connecting By Interest and Passion. 45
  46. 46. 46
  47. 47. http://youtu.be/AfyByLwiIe8 47
  48. 48. http://youtu.be/UVCoM4ao2Tw 48
  49. 49. Profiling is Magical. coupledwith location data becomes transformational. 49
  50. 50. 50
  51. 51. http://youtu.be/Sh-JRoY7_LU 51
  52. 52. Insight is King. Influenceis Queen. „the sisterhood story‰ 52
  53. 53. 53
  54. 54. http://youtu.be/4KSghafk8sE 54
  55. 55. Relevance Hits the Heart. 55
  56. 56. 56
  57. 57. 57
  58. 58. http://youtu.be/YLJjsCwLeww 58
  59. 59. Garnered 600,00 viewsin 2 days#1 most viewed on the week ofFeb.14#3 most shared video on Feb.16#3 most liked and #2 mostfavorited985 comments with 41:1 like todislike ratio (higherthan Jeremy LinÊs video) 59
  60. 60. 60
  61. 61. 61
  62. 62. Creative Storytelling is Key. 62
  63. 63. ➪ Message➪ Conflict➪ Plot➪ Characters➪ Narration Through Technology 63
  64. 64. http://youtu.be/C2a6NI9Rua0 64
  65. 65. Planning is A Must. 65
  66. 66. ➤ Data & Decisions➤ Discovery➤ Distribution➤ Deploy 66
  67. 67. Points to remember ➪ Ask The Question ➪ Platform Matters ➪ Insight is King. Influence is Queen. ➪ Relevance Hits the Heart ➪ Creative Story Telling ➪ Planning is a Must ➪ Profiling is magical 67
  68. 68. 68
  69. 69. 69
  70. 70. Eduardo Mapa, JrPresident/CEOMedia Contacts, Inc.Havas Digitaleduardo.mapa@ph.mediacontacts.com 70
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