Writing Content for Usability
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  • 1. WRITING CONTENT FOR USABILITY Another UIE seminar you will love. Steph Hay ---> @steph_hay
  • 2. http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/YOU WANT TO CONVEY TO USERS THATYOU KICK ASS
  • 3. 3 ELEMENTS OF COMPELLING CONTENTFocusCredibilityConsistency
  • 4. FOCUSIN WHICH AREAS CAN BE DEMONSTRATED?
  • 5. FOCUSED CONTENT CONSIDERS...AudienceMediumNetwork
  • 6. CREDIBILITYIN WHICH WAYS CAN BE CONVEYED?
  • 7. CREDIBLE CONTENT IS...MeaningfulHelpfulResults-OrientedConfident
  • 8. CONSISTENCYIN WHICH AREAS CAN BEST BE ACHIEVED?
  • 9. CONTENT IS CONSISTENT IN ITS...StructureVoiceStyle
  • 10. HOW YOU CAN DO IT NOW USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.