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Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
Writing Content for Usability
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Writing Content for Usability

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  • 1. WRITING CONTENT FOR USABILITY Another UIE seminar you will love. Steph Hay ---> @steph_hay
  • 2. http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/YOU WANT TO CONVEY TO USERS THATYOU KICK ASS
  • 3. 3 ELEMENTS OF COMPELLING CONTENTFocusCredibilityConsistency
  • 4. FOCUSIN WHICH AREAS CAN BE DEMONSTRATED?
  • 5. FOCUSED CONTENT CONSIDERS...AudienceMediumNetwork
  • 6. CREDIBILITYIN WHICH WAYS CAN BE CONVEYED?
  • 7. CREDIBLE CONTENT IS...MeaningfulHelpfulResults-OrientedConfident
  • 8. CONSISTENCYIN WHICH AREAS CAN BEST BE ACHIEVED?
  • 9. CONTENT IS CONSISTENT IN ITS...StructureVoiceStyle
  • 10. HOW YOU CAN DO IT NOW USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.

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