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Writing Content for Usability
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Writing Content for Usability
1.
WRITING CONTENT FOR
USABILITY Another UIE seminar you will love. Steph Hay ---> @steph_hay
2.
http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/ YOU WANT TO
CONVEY TO USERS THAT YOU KICK ASS
3.
3 ELEMENTS OF
COMPELLING CONTENT Focus Credibility Consistency
4.
FOCUS IN WHICH AREAS
CAN BE DEMONSTRATED?
5.
FOCUSED CONTENT CONSIDERS... Audience Medium Network
6.
CREDIBILITY IN WHICH WAYS
CAN BE CONVEYED?
7.
CREDIBLE CONTENT IS... Meaningful Helpful Results-Oriented Confident
8.
CONSISTENCY IN WHICH AREAS
CAN BEST BE ACHIEVED?
9.
CONTENT IS CONSISTENT
IN ITS... Structure Voice Style
10.
HOW YOU CAN
DO IT NOW USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.
Download now