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WRITING CONTENT FOR USABILITY       Another UIE seminar you will love.             Steph Hay ---> @steph_hay
http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/YOU WANT TO CONVEY TO USERS THATYOU KICK ASS
3 ELEMENTS OF COMPELLING CONTENTFocusCredibilityConsistency
FOCUSIN WHICH AREAS CAN        BE DEMONSTRATED?
FOCUSED CONTENT CONSIDERS...AudienceMediumNetwork
CREDIBILITYIN WHICH WAYS CAN                    BE CONVEYED?
CREDIBLE CONTENT IS...MeaningfulHelpfulResults-OrientedConfident
CONSISTENCYIN WHICH AREAS CAN                     BEST BE ACHIEVED?
CONTENT IS CONSISTENT IN ITS...StructureVoiceStyle
HOW YOU CAN DO IT NOW     USING A MESSAGE HIERARCHY        THAT’S PRETTY AWESOME.
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Writing Content for Usability

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Writing Content for Usability

  1. 1. WRITING CONTENT FOR USABILITY Another UIE seminar you will love. Steph Hay ---> @steph_hay
  2. 2. http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/YOU WANT TO CONVEY TO USERS THATYOU KICK ASS
  3. 3. 3 ELEMENTS OF COMPELLING CONTENTFocusCredibilityConsistency
  4. 4. FOCUSIN WHICH AREAS CAN BE DEMONSTRATED?
  5. 5. FOCUSED CONTENT CONSIDERS...AudienceMediumNetwork
  6. 6. CREDIBILITYIN WHICH WAYS CAN BE CONVEYED?
  7. 7. CREDIBLE CONTENT IS...MeaningfulHelpfulResults-OrientedConfident
  8. 8. CONSISTENCYIN WHICH AREAS CAN BEST BE ACHIEVED?
  9. 9. CONTENT IS CONSISTENT IN ITS...StructureVoiceStyle
  10. 10. HOW YOU CAN DO IT NOW USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.

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