Power of empowered stakeholders Robert Hamburger

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Robert Hamburger's UX Thursday Atlanta presentation

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Power of empowered stakeholders Robert Hamburger

  1. 1. THE POWER OF EMPOWERED STAKEHOLDERS Robert Hamburger CNN DXG
  2. 2. A responsive design project... ...currently in progress
  3. 3. (Re)introducing UX approaches Facilitating design collaboration
  4. 4. But first... some context.
  5. 5. Interactives News Design CNN DXG Product Destinations
  6. 6. THE HOMEPAGE CONTENT DESTINATIONS APPS SOCIAL
  7. 7. Traditional workflows EDITORIAL MARKETING GRAPHICS destination requirements OPERATIONS brand collaboration BROADCAST template customization ANALYTICS DEVELOPMENT QA
  8. 8. Traditionally: predictable, repeatable production
  9. 9. However...
  10. 10. THE OPPORTUNITY TO IMPROVE...
  11. 11. Avenues for growth
  12. 12. New audience insights EVENING LEAN BACK WORKDAY LEAN FORWARD ANYTIME ON THE GO
  13. 13. WHICH LEADS BACK TO THE PRESENT...
  14. 14. OVERALL GOALS -modernize legacy CMS -implement responsive design -update style and patterns PROJECT GOALS -research broadcast needs -incorporate editorial models -help prepare for transition
  15. 15. First Step Build a UX Toolkit
  16. 16. The Newsroom advantage Editorial DXG
  17. 17. Our approach within Digital Surveys & Questionnaires Roundtable Presentations Team Collaborations
  18. 18. Surveys & Questionnaires
  19. 19. Roundtable discussions
  20. 20. Capturing design needs
  21. 21. Second Step Visuals & Prototypes
  22. 22. } Taxonomy
  23. 23. Navigation
  24. 24. Third Step Take this show on the Road
  25. 25. CHANGES HAPPEN
  26. 26. Broadcast Goals -New shows -New franchises -New formats -Focus on digital
  27. 27. Broadcast priorities RUNDOWN HEAVY DAILY COVERAGE VARIETY BREADTH AND SOCIAL TOPICAL INTERVIEWS AND FRANCHISES
  28. 28. Modeling editorial needs LET ME HAVE MORE CONTROL
  29. 29. The Results News and Franchise Planning REMOVING BARRIERS Digital Publication
  30. 30. A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY
  31. 31. PREPARE YOUR TALKING POINTS
  32. 32. ALWAYS BRING THE VISUALS
  33. 33. LISTEN CONNECT RESPOND
  34. 34. THANK YOU Robert Hamburger burgertime@gmail.com

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