Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Trust with Your Users through Messaging & Copy


Published on

Published in: Design
  • Be the first to comment

Building Trust with Your Users through Messaging & Copy

  1. 1. @steph_hay #uievsTrust me.I’m the best.
  2. 2. @steph_hay #uievsTrust me.I’m the best.
  3. 3. @steph_hay #uievs I’m being dramatic!But just to illustrate a point.
  4. 4. @steph_hay #uievsGaining trust takes time. This is why it’s so valuable.
  5. 5. @steph_hay #uievs Everything is “the best.”Easy. Innovative. Powerful. Beautiful. Fast. Affordable. Intuitive. Efficient. Effective. Secure.Award-winning. Cross-platform. Mobile-compatible. Simple.
  6. 6. @steph_hay #uievs
  7. 7. @steph_hay #uievs Everything is not “the best.” Disappointing. Buggy. Cancel. Refund. Cluttered.Overwhelming. Crap. Incompatible. Doesn’t work.Unusable. Impossible. Frustrating. Difficult. Spammy. Unsubscribe.
  8. 8. @steph_hay #uievsBUILD TRUST FIRST. Trust makes users happy.
  9. 9. @steph_hay #uievs STEP 1Set realistic expectations.Using words people actually say.
  10. 10. @steph_hay #uievs STEP 2Meet those expectations. That is all.
  11. 11. @steph_hay #uievs Building trust by speaking your users’ languagefrom the search engine to marketing copy, forms, email & social media
  12. 12. @steph_hay #uievsIncrease engagement Early adopters Conversion-oriented DRIP campaigns Connect with our usersOptimize Qualified leads Segmentation
  13. 13.
  14. 14. @steph_hay #uievsYou’re awesome. Trust in that.