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Social Media Engagement for Cause Branding and Community Building Ed Nicholson, Director of Community Relations http://twitter.com/TysonFoods http://hungerrelief.tyson.com
[object Object],[object Object],[object Object],Goals and Strategies
[object Object],[object Object],[object Object],[object Object],Goals and Strategies
[object Object],[object Object],Goals and Strategies The more we give in a genuine way, the more we get back.
[object Object],[object Object],Tyson hunger relief
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tyson hunger relief strategy—how it evolved—what we learned
Http://HungerRelief.Tyson.com ,[object Object],[object Object],[object Object],[object Object]
The Hunger Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The blog – Hunger All-Stars
Hunger All-Stars
Social Media Informing and Validating
Social Media Informing and Validating
Http://HungerRelief.Tyson.com   – Live blogging
Engaging employees – RAGBRAI
Engaging and contributing to the community
Engaging the community
Engaging and informing—WeCanEndThis C
The blog –Guest posts
Tools – Flickr
Tools – YouTube
Tools--Twitter
Tools—Google Maps
Tools—Facebook
Engaging and informing—Comment for Food Efforts
Engaging and informing—Comment for Food Efforts
Recognition
Is this stuff worth the effort?  How we evaluate. ,[object Object],[object Object],[object Object]
Relationships and reputations transcend and survive technology changes. There’s continuity in community. The tools will continue to evolve
http://twitter.com/TysonFoods http://hungerrelief.tyson.com http://www.facebook.com/pages/Tyson-Foods-Hunger-Relief/200228386775 http://www.youtube.com/tysoncommunity Where you’ll find us

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