Creative Organizing for Aurora Interfaith


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This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," part of the online education program at The School for New Learning. Tom Tresser, instructor -

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Creative Organizing for Aurora Interfaith

  1. 1. Program Development Report
  2. 2. <ul><li>Mission Statement: </li></ul><ul><li>“ Assists individuals and families in need with emergency food and nutritional assistance in a humanitarian and compassionate manner.” </li></ul><ul><li>Nearly 4,000 families are registered to receive food from the Pantry and new families register for assistance on each distribution day at an average of 153 new families per month. </li></ul><ul><li>Over the past year, the Pantry distributed 34,000 bags of groceries, providing an average of 75,000 pounds of food each month to individuals and families in need. </li></ul><ul><li>In the past two year, requests for assistance have more than doubled. </li></ul><ul><li>Website: </li></ul>
  3. 3. <ul><li>Food Distribution. </li></ul><ul><li>Facebook (minimal usage). </li></ul><ul><li>Yearly 5K Run. </li></ul><ul><li>Annual Food Check Out Program. </li></ul>
  4. 4. Strengths Weaknesses Social Media & Networking: Website: Easy to read. Clean. We have a mailed newsletter that is also posted on the website. Facebook. Very basic. There’s very little information. Facebook usage is minimal and there is no twitter linked to website. Newsletters haven’t been created or updated since 2010. Capacity Building: Dedicated volunteers continue to come in and help. Very little volunteer turn over. Volunteering is dwindling; average volunteer is over 65. Haven’t had new, regular volunteers in 3 years. Ability to meet mission statement. Mission statement is to help feed the hungry, food distributions are regular and on time. Funding and donors are getting harder to come by. Our organization is bypassed for larger, better equipped pantries.
  5. 5. Opportunities Threats Social Media & Networking: Start social networking! It’s free, easy to do and it works. Start up the production of news letters again. Find other means of delivery besides mailing. Other pantries already have an active, online presence. May be hard to break into the community now Capacity Building: Bring in a younger crowd that includes teens, mothers, etc. Raise awareness in the community to find new volunteers. Other organizations already have teen and mother programs that cooperate with the schools and local mother’s groups. Ability to meet mission statement. Adding new programs to raise community awareness may generate new donors and abilities to secure more grants for expansion. We are coming in after the fact, trying to ‘catch up’ our organization to that of other area organization who are already operating on the internet and within social networks.
  6. 6. <ul><li>By interacting in social networking, we start to build social capital. Social capital is what keeps a community together, supporting businesses, charities and each other (Hancock). </li></ul><ul><li>Social capital creates social investment, leading the citizens invested in the community in a way that ensures that it’s people have access to life’s basic necessities; food, water, shelter, clothes, etc (Hancock). </li></ul><ul><li>Facebook has been instrumental in organizing for social change. In 2008, Facebook allowed a company by the name of Parker and Green to start “Project Agape, a network within Facebook that allows nonprofits and social activism causes to build, nature and track their popularity, users and donors. </li></ul><ul><li>Poor economic conditions which have high unemployment rates and an increasing number of people becoming impoverished are the best climate in which to begin building social capital (Hancock). </li></ul>
  7. 7. <ul><li>Loaves and Fishes, Naperville, IL. </li></ul><ul><li>Active on Facebook </li></ul><ul><li>Active on Twitter </li></ul><ul><li>Report high success in using social media! </li></ul><ul><li>It’s Free! </li></ul>Let’s see Loaves and Fishes’ Twitter Feed for an example of how to use Twitter to promote our organization. Notice the frequency of use, promoting fundraisers and thanking other twitter users for passing along the word.
  8. 8. <ul><li>Humane Society of the United States. </li></ul><ul><li>Uses Facebook regularly. </li></ul><ul><li>Takes advantage of the rich media capabilities. </li></ul><ul><li>Incorporates Youtube with the Facebook Account. </li></ul><ul><li>It’s Free! </li></ul><ul><li>Let’s see the Humane Society’s Facebook page for an example of how to really use all the different aspects Facebook as to offer. </li></ul>
  9. 9. <ul><li>Food Pantries across the U.S. are using Youtube! </li></ul><ul><li>Ability to upload videos from Volunteers and Clients. </li></ul><ul><li>Can use in conjunction with Twitter and Facebook. </li></ul><ul><li>Free! </li></ul><ul><li>Examples: (click to see the video) </li></ul><ul><li>The Food Pantry Introduction Video </li></ul><ul><li>Client Video </li></ul><ul><li>Training Video </li></ul>
  10. 10. <ul><li>“ Your website is getting out of date by the minute. Social networking is where it’s at.” -Susan Schwartz, Nonprofit Marketer. </li></ul><ul><li>It’s time to incorporate: </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Youtube </li></ul><ul><li>And – </li></ul><ul><li>Update our Newsletters. </li></ul><ul><li>Find new volunteers through social networking </li></ul><ul><li>Network at the Chamber of Commerce </li></ul>