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The Killer App
- 2. The Killer app (And why it won’t be an iPhone App)
- 3. Marketers are falling over themselves to get on the iPhone band wagon and find the “killer” app
- 4. We still haven’t found our killer iPhone app!
- 5. We have an APP now!
- 6. Will pay $10,000’s for iPhone app
- 7. Now we have an app we are doing the whole mobile marketing “thing”
- 8. Wait Just A Minute
- 9. Some important questions are going unasked in this iPhone app hysteria
- 10. Such as... How frequently will they use it? What are the incentives to use it How big is my audience? How much will it cost?
- 11. Maybe we should take at them then?
- 12. 1 How Frequently will they use it?
- 13. iPhone app usage over time 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days
- 14. iPhone app usage over time Only 20% of Apps are used after the 1st day 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download
- 15. iPhone app usage over time 25% 5% of apps are used after the first month after download 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download
- 16. iPhone app usage over time Only 1% of apps are used 90 days after download 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download Source: Pinch Media
- 17. So there is an 80% chance that your iPhone app’s first day with your customer...
- 18. Will be it’s last YOUR APP
- 19. 2 What are the incentives
- 21. It’s unfortunate but...People don't wake up thinking about your brand!
- 22. They think about a lot of things...
- 23. They think about a lot of things...
- 24. They think about a lot of things...
- 25. They think about a lot of things... Your App Your Brand
- 26. These aren’t one of them! Your App Your Brand
- 27. Why?
- 28. Why?They don’t have any incentive to do so...
- 29. And an iPhone app with novelty value isn’t going to prove an incentive for brand interaction for too long!
- 30. 3 How big is the audience
- 31. When considering the best medium through which to conduct mobile marketing...
- 32. We should think about how many people can receive our message
- 33. Let’s take the USA phone market as an example
- 34. Let’s take the USA phone market as an example
- 35. iPhones make up less than 3% of the market
- 36. iPhones make up less than 3% of the market 97% of phones can’t interact with your app
- 37. Not a very big audience! iPhone share will undoubtedly rise – but the fact remains that iPhone apps will always be restricted to reaching a portion, rather than all, of the population
- 38. 4 How expensive will it be
- 39. Do you have one of...
- 40. These?
- 41. Maybe one of...
- 42. These?
- 43. If not then you probably can’t afford an iPhone app!
- 44. When Bloggers boast about:
- 45. When Bloggers boast about:“How we built an iPhone app for $4,873” and call it a “shoestring”
- 46. You know its going to be pricey!
- 47. Ok... I hear you. How can I conduct mobile marketing then?
- 48. Let me tell you!
- 49. Introducing The KILLER app!
- 50. RE- Introducing The KILLER app!
- 52. Although SMS has been around the block...
- 53. It hits all the targets!
- 54. 1 How Frequently will they use it?
- 55. You get to decide!
- 56. You get to decide! You can send your customers alerts to promotions, offers, deals AS THEY HAPPEN Hi
- 57. 2 What are the incentives
- 58. Incentivising is easy & It’s customisable
- 59. You could send an SMS with a text coupon
- 60. You could send an Invitation to a special event
- 61. You could send an SMS detailing exclusive offers
- 62. You could send ... Pretty much anything!
- 63. 3 How big is the audience
- 64. Here is the real beauty...
- 65. You have the potential to reach...
- 66. Audience 100% of Phones
- 67. 4 How expensive will it be
- 68. SMS Marketing is cost effective and very much affordable to the average business
- 69. And doesn’t require either
- 70. And doesn’t require either or
- 71. So...
- 72. If you have been looking for the “killer app”
- 74. To find out more about how you can use SMS for mobile marketing... www.truenorthmetrics.wordpress.com www.truenorthmetrics.com