It's here... the KILLER app

1. The Killer app

2. The Killer app (And why it won’t be an iPhone App)

3. Marketers are falling over themselves to get on the iPhone band wagon and find the “killer” app

4. We still haven’t found our killer iPhone app!

5. We have an APP now!

6. Will pay $10,000’s for iPhone app

7. Now we have an app we are doing the whole mobile marketing “thing”

8. Wait Just A Minute

9. Some important questions are going unasked in this iPhone app hysteria

10. Such as... How frequently will they use it? What are the incentives to use it How big is my audience? How much will it cost?

11. Maybe we should take at them then?

12. 1 How Frequently will they use it?

13. iPhone app usage over time 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days

14. iPhone app usage over time Only 20% of Apps are used after the 1st day 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download

15. iPhone app usage over time 25% 5% of apps are used after the first month after download 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download

16. iPhone app usage over time Only 1% of apps are used 90 days after download 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download Source: Pinch Media

17. So there is an 80% chance that your iPhone app’s first day with your customer...

18. Will be it’s last YOUR APP

19. 2 What are the incentives

20. It’s unfortunate but...

21. It’s unfortunate but...People don't wake up thinking about your brand!

22. They think about a lot of things...

23. They think about a lot of things...

24. They think about a lot of things...

25. They think about a lot of things... Your App Your Brand

26. These aren’t one of them! Your App Your Brand

27. Why?

28. Why?They don’t have any incentive to do so...

29. And an iPhone app with novelty value isn’t going to prove an incentive for brand interaction for too long!

30. 3 How big is the audience

31. When considering the best medium through which to conduct mobile marketing...

32. We should think about how many people can receive our message

33. Let’s take the USA phone market as an example

34. Let’s take the USA phone market as an example

35. iPhones make up less than 3% of the market

36. iPhones make up less than 3% of the market 97% of phones can’t interact with your app

37. Not a very big audience! iPhone share will undoubtedly rise – but the fact remains that iPhone apps will always be restricted to reaching a portion, rather than all, of the population

38. 4 How expensive will it be

39. Do you have one of...

40. These?

41. Maybe one of...

42. These?

43. If not then you probably can’t afford an iPhone app!

44. When Bloggers boast about:

45. When Bloggers boast about:“How we built an iPhone app for $4,873” and call it a “shoestring”

46. You know its going to be pricey!

47. Ok... I hear you. How can I conduct mobile marketing then?

48. Let me tell you!

49. Introducing The KILLER app!

50. RE- Introducing The KILLER app!

52. Although SMS has been around the block...

53. It hits all the targets!

54. 1 How Frequently will they use it?

55. You get to decide!

56. You get to decide! You can send your customers alerts to promotions, offers, deals AS THEY HAPPEN Hi

57. 2 What are the incentives

58. Incentivising is easy & It’s customisable

59. You could send an SMS with a text coupon

60. You could send an Invitation to a special event

61. You could send an SMS detailing exclusive offers

62. You could send ... Pretty much anything!

63. 3 How big is the audience

64. Here is the real beauty...

65. You have the potential to reach...

66. Audience 100% of Phones

67. 4 How expensive will it be

68. SMS Marketing is cost effective and very much affordable to the average business

69. And doesn’t require either

70. And doesn’t require either or

71. So...

72. If you have been looking for the “killer app”

73. It’s already here

74. To find out more about how you can use SMS for mobile marketing... www.truenorthmetrics.wordpress.com www.truenorthmetrics.com