Marketing your brand to potential candidates and employees during your recruiting process has never been easier. Do you have a strategy? In this PowerPoint presentation we discuss ways to build up a profile so that your brand is prepared for growth or adversity.

1. Branding:
“Is a marketing strategy that involves creating a differentiated name
and image”
References:
(Oct. 2015, retrieved from http://www.entrepreneur.com)
HR:
“The department or support systems responsible for personnel sourcing and
hiring, applicant tracking, skills development and tracking, benefits
administration and compliance with associated government regulations”

2. Does your branding influence:
• Personnel sourcing and hiring?
• Applicant tracking?
• Skills development and tracking?
• Retention?

3. How do you discover your brand?
Management • 360 Reviews
• Strategic direction
• Buy in?
Employees • Reviews
• Feedback
• Social Media
• Exit interviews?

4. Why do employees want to work for you?

5. Employer
Value
Proposition
Job Security
Mentorship
Other
Opportunities
Money
Ethics

6. Is everyone on board?

8. What about the message?

9. Marketing time…
References: Oct 2015, retrieved from (http://uk.dice.com/)
• Tell a story
• Create engagement
• Give them an experience

10. • PWC
• “Career website also incorporates a ‘People’s blog’ where posts are written by
employees that describe their experiences of working for PwC.”
• Microsoft
• “‘Day in the Life’ series where potential employees can see many aspects of
working for Microsoft and hear the opinions of program managers and
developers.”
• Google
• Eg: Nat & Lo’s 20% Story
References: Oct 2015, retrieved from (http://uk.dice.com/)

11. • A way to get someone else to tell your story
• Canadian Natural Resource
• Staff takes 10% pay cut in order to dodge layoffs.
Current events

12. • Ratings
• Glassdoor.com
• Ratemyemployer.ca
• Indeed.ca
• Risks?
Any other ways?

13. Internal Employees.

15. Creating a value proposition for changing a brand.

16. Strategy
• Is your strategy working
• Track your goals!
• Does you EVP still reflect your office properly
• Does this get revisited on a regular basis?
• Refocus
• Is there an ROI?

17. How about those Execs… How do we get them on board?

18. Is everyone on board?

19. Think like a consultant. Can you sell your HR brand to an
Executive?

20. What is your impact? What is your goal?
• Reduce costs
• Save time
• More effective hiring
• More engaged workforce

21. Know your audience. Start small and track the results.

22. Thank you!