WELCOME!!!!     RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
10%+
How does this translate inOregon?
Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
Why Tourism Matters                 To Oregon                                      2010  •   $8.5 billion in direct travel...
How does this translate in       Oregon?88,000 Oregonians DIRECTLY employed (2010)Direct: restaurants, hotels, attractions...
Urban vs. Rural ImpactOregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry
EAT
PLAY
Boomers
Canada - #1    Japan  Australia       UK  Germany
Oregon’s Tourism Regions
Size of Central Oregon’sOvernight Travel Market         Oregon 2009 Visitor Report, Regional Visitor Research             ...
Origin of Overnight Trips         to Central Oregon Portland (38%) Eugene (10%) San Francisco / Greater Bay Area (10%)...
Origin of Overnight Trip   to Central Oregon         Oregon 2009 Visitor Report, Regional Visitor Research                ...
Total Nights Away on Trip
Season of Trip
Seasonality of Local Room Tax Receipts Averaged from July 2009-June 2012Jan‐MarApr‐Jun                                    ...
Most Popular Visitor Activities                                Central Oregon (2008/09)                                   ...
Ochoco National Forest        Recreation Use (2008)Highest % of               Most often cited as Participation           ...
2009 Overnight Spending – by Sector Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
Average per person expenditure on                 overnight trips $180 $160 $140                                          ...
CENTRAL OREGON TRENDS           Alana Hughson Central Oregon Visitors Association
Central Oregon is rebounding from the GreatRecession as the second most-improved region in thestate, behind Portland Metro.
CENTRAL OREGON TRENDSCultural tourism expansion and opportunities     Arts Central Cultural By-Ways program      o Digita...
CENTRAL OREGON TRENDSCycling tourism: 4 of 9 Oregon ScenicBikeways established in this region     Twin Bridges     Siste...
CENTRAL OREGON TRENDSInternational tourism    International visitors to COVA Visitor Center is     largest growth segment...
CENTRAL OREGON TRENDSLarge-scale infrastructure investments    Sunriver area: $100 million    Brasada Ranch    Eagle Cr...
RCC Tourism Trends Overview
RCC Tourism Trends Overview
RCC Tourism Trends Overview
RCC Tourism Trends Overview
RCC Tourism Trends Overview
RCC Tourism Trends Overview
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RCC Tourism Trends Overview

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RCC Tourism Trends Overview

  1. 1. WELCOME!!!! RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
  2. 2. 10%+
  3. 3. How does this translate inOregon?
  4. 4. Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
  5. 5. Why Tourism Matters To Oregon 2010 • $8.5 billion in direct travel spending (+5%) • $2.0 billion in travel generated earnings (0%) • $313 million in state and local taxes (+3.3%) • GDP of the travel industry = $3.1 billion • Tourism = still one of Oregon’s top export- oriented industriesOregon Travel Impacts 1991-2010, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry
  6. 6. How does this translate in Oregon?88,000 Oregonians DIRECTLY employed (2010)Direct: restaurants, hotels, attractions, guide &outfitter businesses, tour operators, visitorinformation centers, convention and visitorbureaus39,600 jobs supported INDIRECTLY (2010)Indirect: gas stations, charter boats, wineries,taxis, shopping centers, printers, art galleries andmore…
  7. 7. Urban vs. Rural ImpactOregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry
  8. 8. EAT
  9. 9. PLAY
  10. 10. Boomers
  11. 11. Canada - #1 Japan Australia UK Germany
  12. 12. Oregon’s Tourism Regions
  13. 13. Size of Central Oregon’sOvernight Travel Market Oregon 2009 Visitor Report, Regional Visitor Research Longwoods International
  14. 14. Origin of Overnight Trips to Central Oregon Portland (38%) Eugene (10%) San Francisco / Greater Bay Area (10%) Seattle-Tacoma (9%) Los Angeles (6%) Medford / Klamath Falls (5%) Bend (5%)
  15. 15. Origin of Overnight Trip to Central Oregon Oregon 2009 Visitor Report, Regional Visitor Research Longwoods International
  16. 16. Total Nights Away on Trip
  17. 17. Season of Trip
  18. 18. Seasonality of Local Room Tax Receipts Averaged from July 2009-June 2012Jan‐MarApr‐Jun Deschutes JeffersonJul‐Sep CrookOct‐Dec 0% 10% 20% 30% 40% 50% 60% Percent of annual transient room tax paid
  19. 19. Most Popular Visitor Activities Central Oregon (2008/09) Historic places ShoppingActivity or experience Hiking/backpacking Cultural activities/attractions National/state park Region Camping State Eco‐tourism Winery tours/wine tasting Bicycling 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Percentage of trips that include this activity Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
  20. 20. Ochoco National Forest Recreation Use (2008)Highest % of  Most often cited as Participation PRIMARY activityDay hiking / walking HuntingViewing wildlife Day hiking / walkingViewing natural features SnowmobilingRelaxing Viewing natural featuresDriving for pleasure Developed camping Source: National Forest Service
  21. 21. 2009 Overnight Spending – by Sector Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
  22. 22. Average per person expenditure on overnight trips $180 $160 $140 Recreation/sightseeing/entertai $120 nment Retail $100  $80 Transportation at destination  $60  $40 Restaurant food and beverage  $20  $‐ State average Regional average Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
  23. 23. CENTRAL OREGON TRENDS Alana Hughson Central Oregon Visitors Association
  24. 24. Central Oregon is rebounding from the GreatRecession as the second most-improved region in thestate, behind Portland Metro.
  25. 25. CENTRAL OREGON TRENDSCultural tourism expansion and opportunities  Arts Central Cultural By-Ways program o Digital map and print brochure  Authentic western / ranch product  Warm Springs & High Desert Museum o Native American exhibits and experiences
  26. 26. CENTRAL OREGON TRENDSCycling tourism: 4 of 9 Oregon ScenicBikeways established in this region  Twin Bridges  Sisters to Smith Rock  Metolius Loops  McKenzie Pass  Coming soon: Madras area route
  27. 27. CENTRAL OREGON TRENDSInternational tourism  International visitors to COVA Visitor Center is largest growth segment  Opportunities abound in partnership w/ Travel Oregon and COVA  Stay longer, spend more and engage more directly in rural tourism experiences  $169 Billion = amount the US Dept of Commerce predicts international travelers will spend by year’s end  setting a record!
  28. 28. CENTRAL OREGON TRENDSLarge-scale infrastructure investments  Sunriver area: $100 million  Brasada Ranch  Eagle Crest  Warm Springs – Indian Head Casino  Black Butte Ranch  High Desert Museum
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