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CYCLING TOURISM WORKSHOP       River Canyon Country
Oregon
TOP OUTDOOR REC ACTIVITIES             BY PARTICIPATION RATE  Running, jogging & trail running                            ...
OUTDOOR REC ACTIVITIESBY FREQUENCY OF PARTICIPATION  Running, jogging & trail running    Road biking, mt biking & BMX     ...
OUTDOOR REC ACTIVITIES                  BY PARTICIPATION RATEBicycling (road/paved)               Hiking    Camping (non‐R...
OUTDOOR REC ACTIVITIES                  BY PARTICIPATION RATE                       Canoeing                    Backpackin...
CYCLISTS - NATIONALLY• 52% are 35-54• 60% female• Very affluent;  – 78% annual income >$60,000  – 42% annual household inc...
Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
Source: Longwoods 2009 Cyclist Visitor Analysis
How does this translate in Oregon?Those people spent over $223million, primarily on lodging, meals,and retail             ...
Among bikers, bicycling was primary reason for visiting OregonQOR4. Was bicycling a primary reason for visiting Oregon or ...
Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
Take the OregonBicycle Travel Surveyand Make Oregon a Better Place to Ride
Destination Successes
HistoricPrairie City   Hotel
Boulder Creek Ranch
Over the Top Ride
“We Speak”
Wallowa County 70 Bike Racks
Oregon Economic DevelopmentAssociation’s 2010 EconomicDevelopment AwardNational Association ofDevelopment Organizations 20...
Travel Oregon’sCycling Promotions
Promotional  Videos
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
RCC - Bicycle Tourism Workshop Presentation
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RCC - Bicycle Tourism Workshop Presentation

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RCC - Bicycle Tourism Workshop Presentation

  1. 1. CYCLING TOURISM WORKSHOP River Canyon Country
  2. 2. Oregon
  3. 3. TOP OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE Running, jogging & trail running 51.5 millionFreshwater, saltwater & fly fishing 46.2 million Road biking, mt biking & BMX 43 million Car, backyard & RV camping 42.5 million Hiking 34.5 million 0 10 20 30 40 50 60 Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
  4. 4. OUTDOOR REC ACTIVITIESBY FREQUENCY OF PARTICIPATION Running, jogging & trail running Road biking, mt biking & BMX 56 average outings / cyclist Birdwatching = 2.4 billion outings / yearFreshwater, saltwater & fly fishing Hiking 0 10 20 30 40 50 60 70 80 90 # of average outings / yearSource: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
  5. 5. OUTDOOR REC ACTIVITIES BY PARTICIPATION RATEBicycling (road/paved) Hiking Camping (non‐RV) Golf Wildlife viewing Hunting (all) Birdwatching Fishing ‐ fly 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 Millions of people (Americans) Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
  6. 6. OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE Canoeing BackpackingBicycling (mountain, non‐paved) Fishing ‐ freshwater Climbing (sport/traditional/ice) Trailrunning Rafting (whitewater) Kayaking (whitewater) Stand up paddling 0.0 2.0 4.0 6.0 8.0 10.0 12.0 Millions of people (Americans) Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
  7. 7. CYCLISTS - NATIONALLY• 52% are 35-54• 60% female• Very affluent; – 78% annual income >$60,000 – 42% annual household income >$100,000• 70% are married• Take 2.4 domestic trips per year 2008 MRI Doublebase Survey
  8. 8. Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
  9. 9. Source: Longwoods 2009 Cyclist Visitor Analysis
  10. 10. How does this translate in Oregon?Those people spent over $223million, primarily on lodging, meals,and retail Overnight cycling visitors spent 8 times more than day travelers
  11. 11. Among bikers, bicycling was primary reason for visiting OregonQOR4. Was bicycling a primary reason for visiting Oregon or one of several reasons? Base:Rode a bikeSource: MMGY Global/U.S. Travel Association , travelhorizonsTM February 2012
  12. 12. Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
  13. 13. Take the OregonBicycle Travel Surveyand Make Oregon a Better Place to Ride
  14. 14. Destination Successes
  15. 15. HistoricPrairie City Hotel
  16. 16. Boulder Creek Ranch
  17. 17. Over the Top Ride
  18. 18. “We Speak”
  19. 19. Wallowa County 70 Bike Racks
  20. 20. Oregon Economic DevelopmentAssociation’s 2010 EconomicDevelopment AwardNational Association ofDevelopment Organizations 2010Innovation Award
  21. 21. Travel Oregon’sCycling Promotions
  22. 22. Promotional Videos

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