Michael Collins Travel Centres Ireland Conference 2013 #TravelCC13 - TravelMedia.ie
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Michael Collins, TravelMedia.ie, presentation - "Social Media - An opportunity or a time waster?"
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Michael Collins Travel Centres Ireland Conference 2013 #TravelCC13 - TravelMedia.ie
- 1. Social Media - an opportunity or a time waster Michael Collins – TravelMedia.ie www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 6. You No Facebook page is better than an idle page. It sends out the wrong message. 62% - 46 Most Likes is Marble City Travel - 3,932. 32 active (43%) A lot of inactive accounts Hilary Murphy Travel 806 followers, April 2013 22% - 16 9 active (12%) www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 7. Social Media - an opportunity or a time waster It is not a waste of time if you get it right, but you are wasting your time if you don’t do it right. www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 7
- 8. Do I need to be social? You need to be where your audience is. If they are online, then yes. www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 8
- 10. There are no experts Expert today, has been tomorrow It’s moving too fast www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 10
- 11. Global Travel Social Stats www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 12. You again No Facebook page is better than an idle page. It sends out the wrong message. 62% - 46 Most Likes is Marble City Travel - 3,932. 32 active (43%) A lot of inactive accounts Hilary Murphy Travel 806 followers, April 2013 22% - 16 9 active (12%) www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 14. Why the FB Plugin? • Why send them off to Facebook? • Is Facebook not a tool to get customers to your site in the first place? • Social proof – friends are Fans • A potential or current customer may only visit your site once, but they spend all day on Facebook • When they are on your site they are “warm” to becoming a Fan www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 17. Video Takeaways Email Passé • Some US universities have stopped distributing email accounts • Generation Y and Z consider email passé • Communication tools are generational, fax, email, social • You and I (X) are hooked on email. Millennials skipped email YouTube 2nd largest search engine in the world After Google Owned by Google www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 18. Millennials <33, b. 1980-00 Maria Chevalier, corporate travel manager at HP, study 100,000 business travellers. “With these younger generations, you have to communicate more frequently, but shorter. You have to use different forms of communication”. Email – Text – FB IM - Viber – conversation moves between platforms M were more likely to respond to a quick e-mail or a text message. The company hopes to integrate social networking tools into the travel management tools its employees use. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 19. Video Takeaways Search • We will not search for goods, they will find us. • Facebook Graph Search www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 20. Tips Email addresses • Use existing assets to engage socially, e.g. an email database. • Submit to Facebook and Twitter to find existing friends and customers on these platforms Facebook • Localised and targeted advertising • Have a business and personal Facebook page • Two personal FB pages www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 23. Will they connect on FB? www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 24. Facebook Negatives 1. On average only 16% of posts are seen by fans. 2. Paid posts are becoming a necessity. 3. Too many changes too often. Hard to keep up. 4. Can’t split personal and business profiles. 5. Always online. Always posting. Engaging. 6. Twitter a more open and freer platform. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 25. Facebook Positive Instant Messaging • No spam • Pre approved users • Ephemeral • Real-time • Multiple users • Conversations are more interesting on social media • multilevel www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 29. Tourist Boards • Build relationships online, e.g. tourist boards • Italy specialist – Puglia deals • Share deals socially • Use the tourist board # • So that they can see you • #puglia www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 30. Search Blog • Why blog? • Social media warning. Short form content, i.e. social media, does not appear in search results, website content does, e.g. a blog. • A blog appears on your homepage. • Content marketing. It’s Evergreen. • On Facebook and other social media platforms you don’t own your Fans or Followers, Facebook and Twitter does. • On your website you own your email and blog subscribers. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 31. Don’t let it take over www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 32. Connect with Us @TravelMedia_ie /TravelMedia.ie 17 Dame Court, Dublin 2 (086) 8583585 www.travelmedia.ie www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
- 33. THANK YOU This presentation is on our SlideShare page www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 53
Editor's Notes
- Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
- --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Video SlideThis Slide use “Video Slide” Layout on Master Slide View.Click Video Icon to Add a Movie.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.The Photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”Add your photo inside the circle image placeholder layer.Save as your photo to Png format.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Personal Information SlideThis is the slide when you can add more information one of your team.The Personal Slide use “Personal Information” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
- --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
- --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
- --------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle plus ‘Pulse or Flash Bulb’ effect and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Fun FactsSocial Media always add new features and application, you can add features here.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------ComparisonsSocial Media websites are unique, comparison can show how each social media works on.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Our ClientsThis Slide use “Our Clients” Layout on Master Slide View.Click Video Icon to Add some logo.--------------------------Animation I’m using ‘Peek in’, ‘Random Bars’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Video SlideThis Slide use “Video Slide” Layout on Master Slide View.Click Video Icon to Add a Movie.
- --------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.