Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Michael Collins Travel Centres Ireland Conference 2013 #TravelCC13 - TravelMedia.ie

1,161 views

Published on

Michael Collins, TravelMedia.ie, presentation - "Social Media - An opportunity or a time waster?"

Published in: Social Media, Technology, Business
  • Travel to kerala - GOd's own country see beautiful awesome things this Holiday season http://goo.gl/s62DgP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Michael Collins Travel Centres Ireland Conference 2013 #TravelCC13 - TravelMedia.ie

  1. 1. Social Media - an opportunity or a time waster Michael Collins – TravelMedia.ie www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  2. 2. join the conversation @TravelMedia_ie www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  3. 3. hashtag #TravelCC13 www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  4. 4. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  5. 5. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  6. 6. You No Facebook page is better than an idle page. It sends out the wrong message. 62% - 46 Most Likes is Marble City Travel - 3,932. 32 active (43%) A lot of inactive accounts Hilary Murphy Travel 806 followers, April 2013 22% - 16 9 active (12%) www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  7. 7. Social Media - an opportunity or a time waster It is not a waste of time if you get it right, but you are wasting your time if you don’t do it right. www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 7
  8. 8. Do I need to be social? You need to be where your audience is. If they are online, then yes. www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 8
  9. 9. www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 9
  10. 10. There are no experts Expert today, has been tomorrow It’s moving too fast www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 10
  11. 11. Global Travel Social Stats www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  12. 12. You again No Facebook page is better than an idle page. It sends out the wrong message. 62% - 46 Most Likes is Marble City Travel - 3,932. 32 active (43%) A lot of inactive accounts Hilary Murphy Travel 806 followers, April 2013 22% - 16 9 active (12%) www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  13. 13. Facebook Plugin www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  14. 14. Why the FB Plugin? • Why send them off to Facebook? • Is Facebook not a tool to get customers to your site in the first place? • Social proof – friends are Fans • A potential or current customer may only visit your site once, but they spend all day on Facebook • When they are on your site they are “warm” to becoming a Fan www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  15. 15. Social Ireland www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  16. 16. Scary? www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  17. 17. Video Takeaways Email Passé • Some US universities have stopped distributing email accounts • Generation Y and Z consider email passé • Communication tools are generational, fax, email, social • You and I (X) are hooked on email. Millennials skipped email YouTube 2nd largest search engine in the world After Google Owned by Google www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  18. 18. Millennials <33, b. 1980-00 Maria Chevalier, corporate travel manager at HP, study 100,000 business travellers. “With these younger generations, you have to communicate more frequently, but shorter. You have to use different forms of communication”. Email – Text – FB IM - Viber – conversation moves between platforms M were more likely to respond to a quick e-mail or a text message. The company hopes to integrate social networking tools into the travel management tools its employees use. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  19. 19. Video Takeaways Search • We will not search for goods, they will find us. • Facebook Graph Search www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  20. 20. Tips Email addresses • Use existing assets to engage socially, e.g. an email database. • Submit to Facebook and Twitter to find existing friends and customers on these platforms Facebook • Localised and targeted advertising • Have a business and personal Facebook page • Two personal FB pages www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  21. 21. Twitter example www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  22. 22. Facebook example www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  23. 23. Will they connect on FB? www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  24. 24. Facebook Negatives 1. On average only 16% of posts are seen by fans. 2. Paid posts are becoming a necessity. 3. Too many changes too often. Hard to keep up. 4. Can’t split personal and business profiles. 5. Always online. Always posting. Engaging. 6. Twitter a more open and freer platform. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  25. 25. Facebook Positive Instant Messaging • No spam • Pre approved users • Ephemeral • Real-time • Multiple users • Conversations are more interesting on social media • multilevel www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  26. 26. TravelMedia.ie on Twitter www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  27. 27. TravelMedia.ie on FB www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  28. 28. TravelMedia.ie on YouTube www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  29. 29. Tourist Boards • Build relationships online, e.g. tourist boards • Italy specialist – Puglia deals • Share deals socially • Use the tourist board # • So that they can see you • #puglia www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  30. 30. Search Blog • Why blog? • Social media warning. Short form content, i.e. social media, does not appear in search results, website content does, e.g. a blog. • A blog appears on your homepage. • Content marketing. It’s Evergreen. • On Facebook and other social media platforms you don’t own your Fans or Followers, Facebook and Twitter does. • On your website you own your email and blog subscribers. www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  31. 31. Don’t let it take over www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  32. 32. Connect with Us @TravelMedia_ie /TravelMedia.ie 17 Dame Court, Dublin 2 (086) 8583585 www.travelmedia.ie www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
  33. 33. THANK YOU  This presentation is on our SlideShare page www.travelmedia.ie 11/8/2013 | @travelmedia_ie | facebook.com/travelmedia.ie 53

×