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TBEX
Europe 2015
Costa Brava
Michael Collins
@TBEXevents
@TravelMedia_ie
fb/TravelBloggersExchange
The Future of Travel Media
& Travel PR
Change
1996 80% native English speakers
English, and the world will
hear you. Tamil or
Portuguese, and you may
have a harder time.
A new method for mapping
how in...
Greece – 2nd century AD - Pausanius
Ibn Baṭūṭah
travel - common Arabic literature
Fan Chengda – Song Dynasty
Grand Tour
William Thomas Beckford –
Dreams, Waking Thoughts, and Incidents
Economic
Policital
Power
Freedom
South Africa
Burma 1999
Cambodia
Switzerland
41%
Europe
Travel Media Today
Who is the biggest publisher of
travel media?
PanAM
invented
inflight
magazines
in 1966
• 3 billion travel the world on airplanes.
• 826 million are in the US alone.
• airline travel is growing at a 5% a year.
...
• AA will carry 500,000 today.
• AA social media team of 21.
• 6000 tweets a week, 240 per hour.
• 80% of passengers read ...
Google
Google
v
traditional media
In the mean time, who wins.
SEO, blogs.
future
of
HitchBOT
#hitchBOT
@hitchBOT – 34K
Facebook
Instagram
Canada
Germany
Content
generational
age-relevant
passive, active
everyone is reachable
everyone is a potential audience
Mia Isabella Collins
The Travel Industry
Insert pic of Etihad and Emirates
use the title “Duel in the Dessert”
Long or Short?
Momondo, the acclaimed flight search
engine, and the staff from Copenhagen's
Noma - voted 'best restaurant in the world'
i...
Augmented and Virtual Reality
• Marriott etc.
The future
The Listings – 2003
Stena Line – 2005
Backpacker – 2009
Abroad, Business Traveller - 2010
Networking Events – Road Shows - Awards
SEO, blogging, content marketing, video
Trends in Travel Media
• fiction, ebooks, photography, video, content
marketing, native video, live video, blogging,
podca...
0-2 days - lead
+8 days - lead
Cision Social PR Study 2015
• PR professionals strongly believe that PR is about
conversations.
• Yet there remains a high...
Cision Social PR Study2015
Cision Social PR Study 2015
Nearly half of PR
professionals believe social
media has made them less
reliant on journalists...
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
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TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie

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TBEX Europe 2015, Keynote - The Future of Travel Media & Travel PR, Michael Collins, TravelMedia.ie.

#tbex #tbexeurope #incostabrava #lloretdemar #catalunyaexperience #catalunya #spain

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TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie

  1. 1. TBEX Europe 2015 Costa Brava Michael Collins @TBEXevents @TravelMedia_ie fb/TravelBloggersExchange
  2. 2. The Future of Travel Media & Travel PR
  3. 3. Change
  4. 4. 1996 80% native English speakers
  5. 5. English, and the world will hear you. Tamil or Portuguese, and you may have a harder time. A new method for mapping how information flows around the globe identifies the best languages to spread your ideas far and wide. Want to influence the world? (Shahar Ronen. MIT) Map reveals the best languages to speak. HINT - If you’re considering a second language, try Spanish instead of Chinese
  6. 6. Greece – 2nd century AD - Pausanius
  7. 7. Ibn Baṭūṭah travel - common Arabic literature
  8. 8. Fan Chengda – Song Dynasty
  9. 9. Grand Tour William Thomas Beckford – Dreams, Waking Thoughts, and Incidents
  10. 10. Economic Policital Power Freedom
  11. 11. South Africa
  12. 12. Burma 1999
  13. 13. Cambodia
  14. 14. Switzerland
  15. 15. 41% Europe
  16. 16. Travel Media Today
  17. 17. Who is the biggest publisher of travel media?
  18. 18. PanAM invented inflight magazines in 1966
  19. 19. • 3 billion travel the world on airplanes. • 826 million are in the US alone. • airline travel is growing at a 5% a year. • Boeing need 37,000 new planes by 2033. • travellers are heavy consumers of media – read, tweet, post, stream, like, share . • airlines accidental media companies. • Ink Publishing. 24 airlines around the world. 677 million passengers/readers.
  20. 20. • AA will carry 500,000 today. • AA social media team of 21. • 6000 tweets a week, 240 per hour. • 80% of passengers read the magazine – • 20-minute read, is an AVERAGE.
  21. 21. Google
  22. 22. Google v traditional media
  23. 23. In the mean time, who wins. SEO, blogs.
  24. 24. future of
  25. 25. HitchBOT #hitchBOT @hitchBOT – 34K Facebook Instagram Canada Germany
  26. 26. Content generational age-relevant passive, active everyone is reachable everyone is a potential audience
  27. 27. Mia Isabella Collins
  28. 28. The Travel Industry
  29. 29. Insert pic of Etihad and Emirates use the title “Duel in the Dessert”
  30. 30. Long or Short?
  31. 31. Momondo, the acclaimed flight search engine, and the staff from Copenhagen's Noma - voted 'best restaurant in the world' in both 2010 and 2011, have joined forces to create an English language guide to Copenhagen. The sleek, hardback guide presents a unique collection of hidden gems, which make the city so special.
  32. 32. Augmented and Virtual Reality • Marriott etc.
  33. 33. The future
  34. 34. The Listings – 2003 Stena Line – 2005 Backpacker – 2009 Abroad, Business Traveller - 2010
  35. 35. Networking Events – Road Shows - Awards SEO, blogging, content marketing, video
  36. 36. Trends in Travel Media • fiction, ebooks, photography, video, content marketing, native video, live video, blogging, podcasting. • Real time marketing. People wants answers now, not tomorrow, or later today. SEO/search. • What questions we will have tomorrow, impossible to predict. • Everything is last minute, content, hotels, flights, plans, holidays. • Media – content preparation, proactive, not reactive.
  37. 37. 0-2 days - lead +8 days - lead
  38. 38. Cision Social PR Study 2015 • PR professionals strongly believe that PR is about conversations. • Yet there remains a high number of PRs who are not responding to comments or engaging with conversations, posts and discussions on social media. • While email and telephone are the most popular channels of communication used, the greatest disagreement is over the use of the telephone. • 49% of PRs preferred to use telephone to pitch a story, while only 23% of journalists wanted to be pitched this way.
  39. 39. Cision Social PR Study2015
  40. 40. Cision Social PR Study 2015 Nearly half of PR professionals believe social media has made them less reliant on journalists to get their story out.

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