1812 – Louisiana becomes a state1939 – NBC inaugurates television broadcasting
Here to talk techTurbulence is endemic in mediaIf you don’t look to shake things up and disrupt internallyYou will be disrupted from the outside - WORSE
Before we talk about technology …CLICK - It provides a framework and foundation for successCLICK - Use it to enhance operational efficiencyCLICK - Technology is your engine of growthBefore you jump in … you need a guide - CLICK
Highest level buy-inMost important skill:CommunicationCLICK – present information in a format that resonatesCLICK – educate the masses
This person has one foot in todayCLICK - What got you here, won’t get you thereBe strategic and look ahead of you so you don’t run into that treeHow do you find the technology of tomorrow? - CLICK
For every good technology…Plenty of less successful onesLet me pivot - CLICK
Never the solutionCLICK – enables good business strategySolution seeking a problemFacebook comment – because it’s hot
There are a lot of things that are hotHow do you differentiate?
trends to keep your eye onthese are 3 interrelated macro trends that ARE or WILL reshape media
We just passed the 40th birthday
CLICK - 12% consumption,25% AtlanticAlready outpacing TV and computersCLICK – 15% transactionsCLICK – 15% bank transactionsCLICK - bathroom
Impressive stats2nd screenEngage your audience where they areGo to them
There’s the BIG question – CLICKStill in a world of bothQuartzTwo big HTML5 defections: Facebook & LinkedIn
Quick evolution from connected desktop > laptop > tablet25 to 50 billion connected devices by end of decadeDevices outnumber humans 6 to 1What does this mean? - CLICK
Connectivity => smart magazinesWhat else does it mean? - CLICK
Begins with mobile … delivers Internet to your handAppliances: fridge ordering milk; Nest learning, knowing how close you areOr your shoes knowing your workout scheduleSensors in our body for doctorsMedia: intelligent car or media mirror
You hear a lot about thisKnow your customer, client, partner
2007, something big happenedCLICK – 1st real smartphoneCLICK – 1st real tablet6 years => 2,000% increase2.5 hours > World … Data revolution
Picture of 1 day on the Internet
If the USPS processed that number of letters – 2 yearsCLICK - Enough to fill 770 years of Time magazineCLICK - $390 spent onlineCLICK - 986 million FB sharesCLICK - More iPhones sold than babies born
Know your customer, client, partnerHave better analytics, metricsBe able to make better business decisionsReplace theoretical with empiricalBehavioral modeling
Internet of “me”Custom and personal experience for me
