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The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)

The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)






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  • 1812 – Louisiana becomes a state1939 – NBC inaugurates television broadcasting
  • Here to talk techTurbulence is endemic in mediaIf you don’t look to shake things up and disrupt internallyYou will be disrupted from the outside - WORSE
  • Before we talk about technology …CLICK - It provides a framework and foundation for successCLICK - Use it to enhance operational efficiencyCLICK - Technology is your engine of growthBefore you jump in … you need a guide - CLICK
  • Highest level buy-inMost important skill:CommunicationCLICK – present information in a format that resonatesCLICK – educate the masses
  • This person has one foot in todayCLICK - What got you here, won’t get you thereBe strategic and look ahead of you so you don’t run into that treeHow do you find the technology of tomorrow? - CLICK
  • For every good technology…Plenty of less successful onesLet me pivot - CLICK
  • Never the solutionCLICK – enables good business strategySolution seeking a problemFacebook comment – because it’s hot
  • There are a lot of things that are hotHow do you differentiate?
  • trends to keep your eye onthese are 3 interrelated macro trends that ARE or WILL reshape media
  • We just passed the 40th birthday
  • CLICK - 12% consumption,25% AtlanticAlready outpacing TV and computersCLICK – 15% transactionsCLICK – 15% bank transactionsCLICK - bathroom
  • Impressive stats2nd screenEngage your audience where they areGo to them
  • There’s the BIG question – CLICKStill in a world of bothQuartzTwo big HTML5 defections: Facebook & LinkedIn
  • Quick evolution from connected desktop > laptop > tablet25 to 50 billion connected devices by end of decadeDevices outnumber humans 6 to 1What does this mean? - CLICK
  • Connectivity => smart magazinesWhat else does it mean? - CLICK
  • Begins with mobile … delivers Internet to your handAppliances: fridge ordering milk; Nest learning, knowing how close you areOr your shoes knowing your workout scheduleSensors in our body for doctorsMedia: intelligent car or media mirror
  • You hear a lot about thisKnow your customer, client, partner
  • 2007, something big happenedCLICK – 1st real smartphoneCLICK – 1st real tablet6 years => 2,000% increase2.5 hours > World … Data revolution
  • Picture of 1 day on the Internet
  • If the USPS processed that number of letters – 2 yearsCLICK - Enough to fill 770 years of Time magazineCLICK - $390 spent onlineCLICK - 986 million FB sharesCLICK - More iPhones sold than babies born
  • Know your customer, client, partnerHave better analytics, metricsBe able to make better business decisionsReplace theoretical with empiricalBehavioral modeling
  • Internet of “me”Custom and personal experience for me
  • Correlation NOT causationThe new oil

The Technology Decisions That Will Drive Your Future (And Why You Need a CTO) The Technology Decisions That Will Drive Your Future (And Why You Need a CTO) Presentation Transcript

  • ology Decisions That Will Drive Your Future(And Why You Need a CTO)
  • technology
  • Technology increases efficiency.Technology creates structure.Technology creates value.
  • Chief Technology OfficerTranslatingTeaching
  • The technology of todaywon’t solve the problems of tomorrow.
  • Technology is never the solution.It enables good business strategy.
  • PHPPythonDjangoCMSHTML5MongoDBHadoopBYODDrupalWordpressCDNMySQL DB ClusteringAnonymousPCIjQuerySocial GraphCSS3PinterestOptimizelyFacebookLulzSecBitcoinTwitterRubySurface RTWAF VDIInstagramBackbone.jsJSONSquareAPIOpen SourceGitHubInternet of ThingsFlipboardSVNBig DataCassandraAndroidiOSNoSQLACIDChromebookHTTPSSHSSLFirefox OSRESTfulRaspberry PiMVCMobileResponsiveUbuntuPocketUXDRMH.264 DisqusThe CloudEC2 S3SESMailchimp KloutZiteFeedly WufooXMPPXML-RPCCouchDB
  • three trends
  • Mobile
  • 158 minutes per day12% of media consumed15% of e-commerce15% check financial info75% in the bathroom
  • appsorresponsive?
  • Internet of Things
  • “Things”
  • smarter media
  • BigData
  • 2006 2007 2008 2009 2010 2011 20120.130.250.490. InformationCreated Annually(in trillion GB)Source: IDC
  • 294 billion emails2 million blog posts$390 million spent986 million Facebook shares
  • intelligence
  • me
  • MobileBig DataInternet of Things
  • Tom Cochratom@atlanticmedia.com@tommer