ology Decisions That Will Drive Your Future(And Why You Need a CTO)
technology
Technology increases efficiency.Technology creates structure.Technology creates value.
Chief Technology OfficerTranslatingTeaching
The technology of todaywon’t solve the problems of tomorrow.
Technology is never the solution.It enables good business strategy.
PHPPythonDjangoCMSHTML5MongoDBHadoopBYODDrupalWordpressCDNMySQL DB ClusteringAnonymousPCIjQuerySocial GraphCSS3PinterestOp...
three trends
Mobile
158 minutes per day12% of media consumed15% of e-commerce15% check financial info75% in the bathroom
appsorresponsive?
Internet of Things
“Things”
smarter media
BigData
2006 2007 2008 2009 2010 2011 20120.130.250.490.81.21.82.8Digital InformationCreated Annually(in trillion GB)Source: IDC
294 billion emails2 million blog posts$390 million spent986 million Facebook shares
intelligence
me
MobileBig DataInternet of Things
Tom Cochratom@atlanticmedia.com@tommer
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
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The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)

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  • 1812 – Louisiana becomes a state1939 – NBC inaugurates television broadcasting
  • Here to talk techTurbulence is endemic in mediaIf you don’t look to shake things up and disrupt internallyYou will be disrupted from the outside - WORSE
  • Before we talk about technology …CLICK - It provides a framework and foundation for successCLICK - Use it to enhance operational efficiencyCLICK - Technology is your engine of growthBefore you jump in … you need a guide - CLICK
  • Highest level buy-inMost important skill:CommunicationCLICK – present information in a format that resonatesCLICK – educate the masses
  • This person has one foot in todayCLICK - What got you here, won’t get you thereBe strategic and look ahead of you so you don’t run into that treeHow do you find the technology of tomorrow? - CLICK
  • For every good technology…Plenty of less successful onesLet me pivot - CLICK
  • Never the solutionCLICK – enables good business strategySolution seeking a problemFacebook comment – because it’s hot
  • There are a lot of things that are hotHow do you differentiate?
  • trends to keep your eye onthese are 3 interrelated macro trends that ARE or WILL reshape media
  • We just passed the 40th birthday
  • CLICK - 12% consumption,25% AtlanticAlready outpacing TV and computersCLICK – 15% transactionsCLICK – 15% bank transactionsCLICK - bathroom
  • Impressive stats2nd screenEngage your audience where they areGo to them
  • There’s the BIG question – CLICKStill in a world of bothQuartzTwo big HTML5 defections: Facebook & LinkedIn
  • Quick evolution from connected desktop > laptop > tablet25 to 50 billion connected devices by end of decadeDevices outnumber humans 6 to 1What does this mean? - CLICK
  • Connectivity => smart magazinesWhat else does it mean? - CLICK
  • Begins with mobile … delivers Internet to your handAppliances: fridge ordering milk; Nest learning, knowing how close you areOr your shoes knowing your workout scheduleSensors in our body for doctorsMedia: intelligent car or media mirror
  • You hear a lot about thisKnow your customer, client, partner
  • 2007, something big happenedCLICK – 1st real smartphoneCLICK – 1st real tablet6 years => 2,000% increase2.5 hours > World … Data revolution
  • Picture of 1 day on the Internet
  • If the USPS processed that number of letters – 2 yearsCLICK - Enough to fill 770 years of Time magazineCLICK - $390 spent onlineCLICK - 986 million FB sharesCLICK - More iPhones sold than babies born
  • Know your customer, client, partnerHave better analytics, metricsBe able to make better business decisionsReplace theoretical with empiricalBehavioral modeling
  • Internet of “me”Custom and personal experience for me
  • Correlation NOT causationThe new oil
  • The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)

    1. 1. ology Decisions That Will Drive Your Future(And Why You Need a CTO)
    2. 2. technology
    3. 3. Technology increases efficiency.Technology creates structure.Technology creates value.
    4. 4. Chief Technology OfficerTranslatingTeaching
    5. 5. The technology of todaywon’t solve the problems of tomorrow.
    6. 6. Technology is never the solution.It enables good business strategy.
    7. 7. PHPPythonDjangoCMSHTML5MongoDBHadoopBYODDrupalWordpressCDNMySQL DB ClusteringAnonymousPCIjQuerySocial GraphCSS3PinterestOptimizelyFacebookLulzSecBitcoinTwitterRubySurface RTWAF VDIInstagramBackbone.jsJSONSquareAPIOpen SourceGitHubInternet of ThingsFlipboardSVNBig DataCassandraAndroidiOSNoSQLACIDChromebookHTTPSSHSSLFirefox OSRESTfulRaspberry PiMVCMobileResponsiveUbuntuPocketUXDRMH.264 DisqusThe CloudEC2 S3SESMailchimp KloutZiteFeedly WufooXMPPXML-RPCCouchDB
    8. 8. three trends
    9. 9. Mobile
    10. 10. 158 minutes per day12% of media consumed15% of e-commerce15% check financial info75% in the bathroom
    11. 11. appsorresponsive?
    12. 12. Internet of Things
    13. 13. “Things”
    14. 14. smarter media
    15. 15. BigData
    16. 16. 2006 2007 2008 2009 2010 2011 20120.130.250.490.81.21.82.8Digital InformationCreated Annually(in trillion GB)Source: IDC
    17. 17. 294 billion emails2 million blog posts$390 million spent986 million Facebook shares
    18. 18. intelligence
    19. 19. me
    20. 20. MobileBig DataInternet of Things
    21. 21. Tom Cochratom@atlanticmedia.com@tommer

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