2. Areas which used audience
feedback…
• Colour scheme
• Title
• Logo
• Pop-up
• Evaluation
3. My Colour Scheme
• In order to decide on a colour scheme for my
campaign I used audience feedback as this meant
that the colour scheme would attract my intended
audience of 18 – 25 year olds.
• I created an online question directly asking the
intended audience which colours they think best
suit what I am trying to achieve with the campaign.
• From my feedback I found that the colours they
chose were red and black due to the negative
connotations associated with these colours.
4. My campaign title
• In order to decide on a campaign title I posed a
question to my intended audience stating the
possible campaign titles.
• They then voted and I tallied up the results.
• The title with the most votes then became my
campaign title.
5. My Logo
• I created a post on Facebook, Twitter and
the Blog showing the five different logo
designs.
• I asked the intended audience to decide
on their favorite and post their vote.
• The logo with the highest votes then
became the one I used for my campaign
logo.
6. My Pop-up
• I created three skeleton
layouts for my ancillary pop-
up which I then uploaded to
sites which reach my
intended audience.
• The audience then voted for
their favorite colour scheme
for the pop-up.
• This then became the design
for my actual pop up.
7. The Evaluation…
• I used a printed survey
in order to get
feedback from my
intended audience.
• I chose to directly ask
those who my
campaign is aimed at
as I feel that their
opinion is the most
important and
relevant.
• Here is the feedback…
9. Alfie, 18
“On one hand I feel that the
adverts would have been really
effective due to there realistic
setting and characters, however
I also felt that they had a
comical undertone which would
have made the audience take
the message less seriously.”
10. “As I acted in this advert I found
it hard to look at it in a critical
way. I do however feel that if
someone else was to play the
character that I played, then
this advert would be clever and
effective in the way it appealed
to the audience.”
Amelia, 18
11. Austin, 18
“As I work in a nightclub I see
this sort of thing quite a lot
therefore think this advert
would be really effective and
meet the target audience.”
12. Charlotte, 18
“As I often go on nights out I
feel that these adverts would
make me more aware of what is
going on around me and be
wary of people.”
14. Helena, 19
“I think these would be really
effective adverts as they are
quite graphic and illustrate a
scene that is common on night
outs.”
15. Kieran, 20
“As I go to university I think
these adverts would be
effective as they give students a
wake up call. They also use
young and fashionable
characters which the audience
can relate to.”
16. Sophie, 18
“The adverts would be effective
at meeting the aim and would
reach the target audience”
17. Tyrone, 19
“I think that the characters
being young would help the
audience to relate and connect
with the advert.”
18. Taylor, 18
“I feel these adverts would be
effective because they feature
an issue I haven’t really thought
about before.”
19. From this feedback…
• After receiving this feedback I am confident
that the target audience feel that the adverts
would be really effective in their aim and
would be very relatable for the majority of
teenagers.
20. How effective do you
feel that the Radio
advert and internet
pop-up were?
21. Alfie, 18
“The radio advert would
definitely reach the intended
audience because all people our
age listen to the radio,
especially in the car.”
22. “Although not as affective as
the television advert I still feel
that the radio advert would be
effective as it means that even
people who don’t see it on the
TV would hear it on the radio.
The pop-up is less likely to be
effective as people usually cross
them off without looking at
them. ”
Amelia, 18
23. Kieran, 20
“I think the image on the pop-
up is likely to catch the
audiences eye as its quite
powerful. I think the radio
advert is good because people
in the car are likely to hear it.”
24. Taylor, 18
“The radio advert would be
effective as it has a voice of
authority which would make
the audience question there
actions and the situations that
they put themselves in.”
25. Tyrone, 19
“The radio advert wouldn’t
really work as there is no visual
representation of what is
happening in the scene. The
pop-up is likely to be ignored by
most people in this age group.”
26. Sophie, 18
“The radio advert means that
the campaign is likely to reach a
wide audience making it
effective in meeting its aim.”
27. Aston, 18
“Despite not being as affective
as television due to the lack of
anything visual I still found that
the radio advert would be very
effective.”
28. Charlotte, 18
“I really liked the radio advert I
think it was really clever how it
created a scene without
showing it. I also think the pop
up would work really well
especially if it came up on a
clothing website as this would
reach many of the intended
audience”
29. Austin, 18
“The colours in the pop up work
really well as it makes me think
of danger which sort of fits with
the aim of the campaign.”
30. Helena, 19
“If the pop-up was on a clothes
website people would definitely
see it. I always listen to the
radio in my car so an advert
such as this would draw my
attention.”
31. From this feedback…
• After receiving this feedback I have found that
the audience think the pop-up may be ignored
by the potential audience however feel the
radio advert would help the campaign reach a
wider audience.
32. Do you feel that this
advertisement as a
whole appeals to your
age group?
33. Alfie, 18
“I think the use of young
characters means that the
advert would appeal to our age
group and the subject.”
34. “As most people our age go out
drinking every weekend this is
probably an issue or situation
people will be able to relate to
meaning that it would appeal to
the target age group. As I took
part in making the film I feel as
if I especially can relate to it.”
Amelia, 18
35. Kieran, 20
“I think that this advert appeals
to me as it uses characters my
age and popular music.”
36. Taylor, 18
“Yeah, I think this appeals to me
as I have definitely found wither
myself or a friend in this
situation.”
37. Tyrone, 19
“As a nineteen year old boy I
have definitely found myself in
this situation a couple of times
so feel it is an effective bit of
work.”
38. Sophie, 18
“If I were to see this on TV I
think the up to date music and
fashionable character would
make me pay attention
meaning that it would appeal to
me.”
40. Charlotte, 18
“I really like the clothing worn
by the main advert so this
advert is very likely to appeal to
me. I also think this is an issue
very common in my age group.”
41. Austin, 18
“As the adverts are set in a club
style setting and a home setting
with ‘prinking’ the advert would
appeal to people my age.”
42. Helena, 19
“I feel that this advert is
relatable for people of my age
and above.”
43. From this feedback…
• After receiving this feedback I am confident
that the target audience feel that the adverts
would be really effective in their aim and
would be very relatable for the majority of
teenagers.
44. Do you feel that this is
an issue that is
common with your age
group?
45. Alfie, 18
“I have found myself in a
situation like that shown in
advert one many times where I
am getting ready with friends
and drink so much that I am
sick.”
46. “I have never been in the
situation where I have walked
off with a stranger but I have
drunk enough to be sick quite a
few times.”
Amelia, 18
47. Kieran, 20
“I have drunk to much lots of
times but hadn’t realized the
vulnerable position I have put
myself in by doing it.”
48. Taylor, 18
“Binge drinking is most
definitely an issue that all
teenagers have to deal with at
some point in their lives, some
more than others.”
50. Sophie, 18
“I as well as many of my friends
have been affected by binge
drinking, however have not
been in the situation of being
taken away by a stranger so this
has opened my eyes to this
risk.”
51. Aston, 18
“Binge drinking is a common
issue among young people and I
have heard a few stories about
girls ending up going home with
a stranger so this is a good issue
to show this audience about.”
52. Charlotte, 18
“I have known people who
binge drink and I hate it when
friends are sick on nights out so
think this is a good advert for
people our age, especially my
friends!”
53. Austin, 18
“In the club I work at people
drink to much all the time and
rely on other people to look
after and clean up after them.”
54. Helena, 19
“I have been in situations
exactly like that depicted in
these adverts.”
56. Alfie, 18
“To improve the adverts I would
use more than two characters
just so that it shows the affect
on different people not those
directly involved.”
57. “To improve I would consider
using real videos from an actual
situation.”
Amelia, 18
58. Kieran, 20
“I would consider showing a
larger range of characters in
terms of race and gender.”
59. Taylor, 18
“Maybe use authorities such as
the police in order to show the
sincerity of the situation.”
65. Helena, 19
“I think the advert would be
more effective if the story had
an actual conclusion.”
66. From this feedback…
• From looking at this feedback its clear that the
main thing the audience would do to make my
adverts more effective is add more characters
as this would seem to make the advert more
realistic.
67. Overall
• Throughout this whole unit of work audience feedback
has allowed me to make products that are exactly as
the audience would expect them to be.
• It has also helped me decide things such as colour
schemes which would not have been easy to decide
without feedback.
• Facebook and Twitter have been the most useful
portals to get feedback as they have a direct link with
the intended audience.
• I have found that the main audience feedback that I
have received has been about the content of the
adverts instead of the construction so this is an area I
would get feedback from in future.
