The social media recap by Tiffani Stephenson highlights significant growth in the #ufbugs campaign from 2014 to 2015, including a 194.43% increase in impressions and substantial engagement on both Facebook and Twitter. Key findings include more daily posts resulting in increased fan engagement on Facebook and a notable engagement spike during Bug Week on Twitter. Overall, the analysis reflects a strategic emphasis on educational and engaging content, leading to expanded reach and interaction across platforms.

1. Social Media Re-Cap
By Tiffani Stephenson

2. Agenda
• Executive Summary & Analysis
• Year by Year Snapshots
• Facebook by the Numbers
• Twitter by the Numbers
• Best Posts
• Overall Review

3. Summary & Analysis of #UFBugs 2015
• From 2014:
• 194.43% increase in Impressions
• 85.45% increase in Unique Users
• 70% increase in Interactions
• Twitter:
• More content sent by UF/IFAS
• Less Conversation (follow up questions, etc.)
• Less Link Clicks:
• 2014 – Better Bed Bug Trap RT’d by Science Friday with 580K followers
• People will Retweet without clicking on links
• Sent out content with less link variation
• i.e., Bug of the Day and #BugWOTD linked to bugs.ufl.edu

4. Summary & Analysis of #UFBugs 2015
• Facebook:
• We sent 8 posts per day and gained MORE fans!
• Significant because we see an increase in Page Unlikes when UF/IFAS sends 4+ posts a day
• Nearly doubled the number of individuals sharing/talking about our content!

5. Year by Year Snapshots
2014
2015

6. Bug Week 2015 Facebook
312,241 Impressions
Combined number of potential users that saw
any content associated with UF IFAS Solutions
154,751 Reach
Combined number of times content served in all followers’ feeds
48 Total Posts to Page
8 Posts per Day
3,196 Unique People
People that engaged with
UF/IFAS on FB
3,176
Total Engagement
Likes, Comments and Shares
6,071 Bitly Clicks
+86 Change in followers

7. Facebook Likes
• During Bug Week, we gained 86 new fans. See where “Facebook
Likes” peaks? That was the day President Fuchs’ bug photo posted.
There’s some lull in Like the next day, as expected with the holiday
weekend and people leaving town.

8. FB Best Posts

9. FB Best Posts

10. FB Best Posts – Most Clicks
The amount of link clicks on Blogs.IFAS-related FB posts grew, revealing our audience
wanted to do more than like or comment on the post—they wanted to read it!

11. Bug Week 2015 Twitter
1,888,756 Impressions
Combined number of potential users that saw any content associated with @UF_IFAS
(5/18/15-5/23/15)
1,886,319 Reach
Combined number of times content served in all followers’ feeds
110 Total Tweets Sent
18.3 Tweets per Day
99 Unique People
People that engaged with
UF/IFAS on Twitter
534
Total Engagement
@Mentions, @Replies and
Retweets
751 Bitly Clicks
+59 Change in followers

12. Twitter Engagement
• During Bug Week, our highest engagement was on Tuesday. On this
day, the UFBIR/Oak Trees posters, CALS Dean photo and “arthropods
in film” were retweeted at least 10 times.

13. Twitter Best Posts – Most Clicks
~350 Link Clicks!
~100 Link Clicks!
48 Link Clicks!

14. Twitter Best Posts – Farthest Reach

15. Overall
• Ran very smoothly
• Our voice is shining through - friendly, relevant and educational
• Lots of great content!
• Leadership photos 
• Bug Posters did very well – led traffic to IEB
• More than 30 photo submissions to FB page
• Made for great User-Generated Content on Instagram
• UF/IFAS is educating farther than state-wide

16. Any Questions?

17. Thank You!