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Mobile Phones and Smart Phones

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  • 1. MOBILE UPDATE “NEW DEVELOPMENTS AND THEIR IMPACT ON YOUNG PEOPLE’S EXPECTATIONS” London, 15 November 2010 Jorik Korenromp dinsdag 16 november 2010
  • 2. it goes faster then we expect! http://www.youtube.com/watch?v=ScxxuC_dZHo dinsdag 16 november 2010
  • 3. TECH CYCLESTENDTO LASTTENYEARS Mini Computing 1970’s Personal Computing 1980’s Desktop Computing 1990’s Mobile Computing 2000’s Mainframe Computing 1960’s dinsdag 16 november 2010
  • 4. WHAT IS MOBILE? dinsdag 16 november 2010
  • 5. WHAT IS A SMARTPHONE? • We define a smartphone as a mobile device that in addition to performing basic phone functions (voice calls / SMS / contact database…) : • runs on an operating system; • has Internet / email access; • provides a standardized interface and platform for application developers; • supports advanced digital functions like music, video, gaming, pictures, browsing, and messaging (some support navigation + mobileTV). • Over time, the term ‘smartphone’ will likely be replaced by something like ‘mobile device’ as more types of devices will increasingly have more features (from talk to game play to remote control…) and will run on multiple types of networks. Smartphone / notebook / netbook…feature sets will continue to evolve / blur. dinsdag 16 november 2010
  • 6. http://www.youtube.com/watch?v=irXCMdRprfw dinsdag 16 november 2010
  • 7. Technology adoption lifecycle Rogers bell curve dinsdag 16 november 2010
  • 8. QUESTION: “WHAT IS THE AGE WHEN CHILDREN RECEIVE THEIR FIRST MOBILE PHONE?” 9! dinsdag 16 november 2010
  • 9. QUESTION: “WHAT IS THE AGE WHEN CHILDREN UNDERSTAND THE CONCEPT OF A SMART PHONE?” 2! dinsdag 16 november 2010
  • 10. “THEY HAVE NEVER KNOWN A WORLD WITHOUT DIGITAL ENTERTAINMENT, MOBILE PHONES OR SOCIAL MEDIA CHANNELS!” dinsdag 16 november 2010
  • 11. http://www.youtube.com/watch?v=pT4EbM7dCMs dinsdag 16 november 2010
  • 12. THEIR WORLD dinsdag 16 november 2010
  • 13. they are digital natives... dinsdag 16 november 2010
  • 14. KIDS:THE DIGITAL GENERATION EUROPEAN RESEARCH JANUARY 2010 dinsdag 16 november 2010
  • 15. A clash of cultures? parents regard new technology as an educational tool while children regard it as a medium of entertainment and connectivity dinsdag 16 november 2010
  • 16. 95% feel that the internet and computers are important to them dinsdag 16 november 2010
  • 17. just over a third of the kids believe they learn new things faster than their parents dinsdag 16 november 2010
  • 18. 33% are able to use more devices at once than their parents dinsdag 16 november 2010
  • 19. 18% of 8-10 year-olds, 35% of 11-12 year-olds and 44% of 13-14 year-olds use gadgets more than their parents! dinsdag 16 november 2010
  • 20. fortunately: social media enhances rather than replaces face-to-face contact and social interaction! dinsdag 16 november 2010
  • 21. 53% feel the internet improves their life by helping them talk to their friends outside school dinsdag 16 november 2010
  • 22. 24% say the internet helps them make new friends dinsdag 16 november 2010
  • 23. Internet is used for: games, homework, watching video clips, e-mail and listening to music dinsdag 16 november 2010
  • 24. UPTAKE SINCE LAUNCH !" #" $" %" &" '" (! ($ (& () (* (!! (!$ (!& (!) (!* (+,-./-012345/16,+457 2+805-38/-019::; 3<7=4/1>13?=+57 @??1A=5=B=13CB=A/ DE6 @/.05,F/ 3<7=4/1>13?=+571G0H1@??1A=5=B=13CB=A/1G0H1DE61G0H1@/.05,F/1I0/-0 J3-0.1#"1(+,-./-012345/16,+457 !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& G9:CC&3$#-""H+&F24$&+F0==$1&03&60/+#&$0DF#&I,2/#$/+&+03.$&52,3.F JKLMLNOB&@",/.$%&7">=23A&E$="/#+&P&C"/D23&@#235$A&E$+$2/.FB $67")&'8'$9"-07':1&+1';'<='4,>':1&+1'?'@-/+*&+1'4A*&+'>/-)07 !"#$%&'()*%"+*"% DE6K G1#H"16,+457/A1*L*% ,&-./"()*%"+*"% @??1A=5=B=13CB=A/ 6,+457/A1'L** ,&-./"()*%"+*"% 3<7=4/1>13?=+57 6,+457/A1'L") M&):: M#&:: M):: !"#$%&'()*%"+*"% @/.05,F/K 6,+457/A1!#L*% M!!:: 26 source: Morgan Stanley dinsdag 16 november 2010
  • 25. dinsdag 16 november 2010
  • 26. TOPTRENDS IN MOBILE 1. Mobile is Here - and Growing Quickly 2. Mobile isTransactional 3. Apps are Where It’s At 4. Mobile Users are Social 5. Mobile Users are Diverse 6. Location, Location, Location 7. Mobile Ads,Applications and SMS Drive Revenue 8. Businesses are Behind the Curve 9. Mobile In - and Out Of - the Workplace 10.QR Codes Move West 11.Education! dinsdag 16 november 2010
  • 27. PEOPLE ARE USING MOBILE DEVICES FOR MORETHAN JUST PHONE CALLS Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls. • 80% of the U.S. population will have a mobile phone by 2010. • 35% of American adults are using their mobile devices for wireless Internet access. • The average iPhone user only spends 45% of his on-device time making voice calls – the rest is spent browsing the web or using applications. • Video accounts for 69% of mobile data traffic. Access to the web and applications via mobile is growing and will soon be universal. • Smartphone usage of both browser and applications has increased more than 110% in the last year. • By 2011, 99% of mobile phones will be data-capable devices – at minimum they can do basics like sending and receiving SMS text messages. dinsdag 16 november 2010
  • 28. APPS: DRIVING FORCE OF MOBILE ADOPTION Mobile users are downloading tens of thousands of mobile applications in many categories. • The highest adoption is of functional applications such as weather and maps (18 million and 17 million downloads respectively). The highest growth (240%) is in social networking applications. • While online retail is still the lowest category, 3 million online retail applications have been downloaded. 0 5 10 15 20 weather maps socialnetworking search news sportinformationmovieinformationphoto-orvideosharingbankaccounts onlineretail April 2009 April 2010 Total number of applications downloaded (in millions) dinsdag 16 november 2010
  • 29. MOBILE USERS STAY CONNECTED 24/7 ON FACEBOOK ANDTWITTER Access to and engagement with social networking tools via mobile is exploding. • 31% of smartphone users have accessed social networks via mobile browser, up from 23% in 2009. • 14.5 million mobile users downloaded a social networking application to their mobile device as of April 2010, up 240% from the prior year. • Of Facebook’s 500m+ users, 100 million access Facebook through their mobile devices. • Mobile phone users are far more likely to use Twitter (25%) than those who access the internet solely from wired connections (8%). dinsdag 16 november 2010
  • 30. DAILY USAGE BREAKDOWN % Source: morgan stanley 70% 15% 4% 2%3%3%3% Voice Calls SMS E-mail Music Games Internet Other 45% 14% 12% 10% 8% 9% 3% traditional phone: 40 minuts a day smartphone phone: 60 minuts a day dinsdag 16 november 2010
  • 31. SMARTPHONE = DESKTOP INTERNET + MORE • Personal – typically used by a single user, smartphones stay in your pocket during the day, and charge on your nightstand during the night; 60% of users carry their phones with them at all times, even when at home • Powerful – high-end smartphones today have processing power = average PC 8 years ago. Fast / dual-core CPU (600Mhz+) / large memory (8GB+) / 3D graphics / high-resolution screen becoming standard • Always Connected – always-on 3G / Wi-Fi connections give consumers Internet access anytime / anywhere • Location Aware – GPS / cellular location info provides context when searching / browsing on the Internet • Easy Payment / Authentication – soft-linked iTunes account / hard-wired mobile identification number (MIN) to provide easy authentication for micropayments + Wi-Fi authorizations • Apple iPhone / iTouch = Best example of personal + powerful + connected devices, with enhanced ease of use from natural user interface dinsdag 16 november 2010
  • 32. 60% OF EDUCATIONAL APPS ARE TARGETED PRE-SCHOOLERS 0% 20% 40% 60% 80% 1 to 25 26 to 50 51 to 75 76 to 100 Toddler / Preschool Elementry Middle school High school Adult dinsdag 16 november 2010
  • 33. ACTIVITY MAP:A DAY INTHE LIFE OFTWEENS source: kids & media Design synthesis by Bernard King dinsdag 16 november 2010
  • 34. ACTIVITY MAP:A DAY INTHE LIFE OF A KID source: kids & media Design synthesis by Bernard King dinsdag 16 november 2010
  • 35. ACTIVITIES MAPPED source: kids & media Design synthesis by Bernard King dinsdag 16 november 2010
  • 36. DIGITAL READING & EDUCATION SOME EXAMPLES dinsdag 16 november 2010
  • 37. Augmented Reality http://www.youtube.com/watch?v=gl3CvFauu3I http://www.youtube.com/watch?v=b64_16K2e08 dinsdag 16 november 2010
  • 38. Sesame Street -The Fix it Shop http://www.youtube.com/watch?v=hMmSmj_vvE8 dinsdag 16 november 2010
  • 39. QBook http://www.youtube.com/watch?v=s6nlybGy9LM dinsdag 16 november 2010
  • 40. iBarnyard http://www.youtube.com/watch?v=nvfK34dyMr0 dinsdag 16 november 2010
  • 41. http://www.youtube.com/watch?v=AQ-oQihxBws dinsdag 16 november 2010
  • 42. Disney dinsdag 16 november 2010
  • 43. HYPE? dinsdag 16 november 2010
  • 44. http://www.youtube.com/watch?v=gk2brfbSG2g dinsdag 16 november 2010
  • 45. SMARTPHONES FOR HELPLINES? • Two main groups: • kids who own a mobile (9+years) • kids who are using (2-9 years) • Goals: • Reach children who need help • Educate kids using ‘games’ • Marketing attention • Fundraising? dinsdag 16 november 2010

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