33 Laws of
Content Marketing
Success
www.thesaleslion.com
Content marketing is not new.

The principles are
older than time.
Understand and apply the sacred

LAWS.
Theyyou answer.
ask,

1

When a prospect or customer
asks your company a question,
you need to answer it.
Marcus Sheridan,...
The goal is
to be helpful.

2

[ You don’t need to appear intelligent. ]

Marcus Sheridan, The Sales Lion
www.thesaleslion...
Great listeners
never run out
of content.

3

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Ask for action.
People are more likely to do
what you want, when you ask them.
[ This is your “call to action.” ]

4

Marc...
Be unbiased.

5

If you’re biased in the way
you communicate,
you won’t earn trust.

Marcus Sheridan, The Sales Lion
www.t...
People remember
stories over facts.

6

[ Any day of the week. ]

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Listen...

7

All this marketing stuff we talk about
is essentially the art of listening,
communicating and teaching.
[ Th...
The best teachers
always gain the most
trust and respect.

8

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Enthusiasm and passion
always beat dry
and boring.

9

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Insourcing content
almost always beats
outsourcing.

10

[ You’ll get better results. ]

Marcus Sheridan, The Sales Lion
w...
Everyone is looking
for leaders.
[ In every industry. ]

11

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Leaders sell
more stuff.

12

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Some “just okay”
content that is published
will crush the
“awesome content”
that never gets
published.

13

Marcus Sherida...
It is more important
to get better than
be perfect.

14

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Great content marketing
companies don’t allow their
competition to dictate what
they write about.
Their sole guiding light...
You have to produce
average content
to learn how to produce
great content.

16

Marcus Sheridan, The Sales Lion
www.thesal...
Everyone has a story.
Most just don’t realize
[ or appreciate. ]
their story.

17

Marcus Sheridan, The Sales Lion
www.the...
Amazing stories
pertaining to your industry
are all around you.
Make sure to see them unfold.

18

Marcus Sheridan, The Sa...
Content marketing
as a “culture” will
always beat content
marketing as
a “program.”

19

Marcus Sheridan, The Sales Lion
w...
Industry thought leaders
put their opinions
out there.
[ And are strong enough to take it from both sides. ]

20

Marcus S...
The best content marketers
embrace who
they are NOT
just as much as who
they ARE.

21

Marcus Sheridan, The Sales Lion
www...
The more red tape,
lawyers and bottlenecks
a company has, the more
they stink at content
marketing.

22

Marcus Sheridan, ...
Consumers see things in
terms of their “problems,”
not your company’s
“stuff” or “features.”

23

Marcus Sheridan, The Sal...
Great companies
don’t care if others
have addressed the
same subjects.
[ They want the market to
know their “doctrine”on i...
Useful beats
amazing.

25

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Not all customer questions have a simple answer.

The most effective content
marketers know how to respond:
“It depends......
The formula for failure:

The organization does not
buy into content marketing
from top to bottom.

27

Marcus Sheridan, T...
The great ones think
EXACTLY
as customers do.

28

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Content marketing is a
JOURNEY...
not a destination.

29

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
Honest and transparent
content will always be
in makes it aminority. ]
the powerful trust-builder.
[ Which

30

Marcus She...
When you try too hard
to sound smart,
you will sound
STUPID.

31

Marcus Sheridan, The Sales Lion
www.thesaleslion.com
People learn differently.

[ Some want to read. Some want to listen. Some want to watch. ]

The most effective
content mar...
Platforms
come and go.
The principles of content marketing never die.

33

Marcus Sheridan, The Sales Lion
www.thesaleslio...
Marcus Sheridan
The Sales Lion

www.TheSalesLion.com
Upcoming SlideShare
Loading in...5
×

The 33 Undisputable Laws of Content Marketing Success

111,104

Published on

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.

Published in: Marketing, Business, Technology
15 Comments
113 Likes
Statistics
Notes
No Downloads
Views
Total Views
111,104
On Slideshare
0
From Embeds
0
Number of Embeds
173
Actions
Shares
0
Downloads
429
Comments
15
Likes
113
Embeds 0
No embeds

No notes for slide

The 33 Undisputable Laws of Content Marketing Success

  1. 1. 33 Laws of Content Marketing Success www.thesaleslion.com
  2. 2. Content marketing is not new. The principles are older than time.
  3. 3. Understand and apply the sacred LAWS.
  4. 4. Theyyou answer. ask, 1 When a prospect or customer asks your company a question, you need to answer it. Marcus Sheridan, The Sales Lion www.thesaleslion.com
  5. 5. The goal is to be helpful. 2 [ You don’t need to appear intelligent. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
  6. 6. Great listeners never run out of content. 3 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  7. 7. Ask for action. People are more likely to do what you want, when you ask them. [ This is your “call to action.” ] 4 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  8. 8. Be unbiased. 5 If you’re biased in the way you communicate, you won’t earn trust. Marcus Sheridan, The Sales Lion www.thesaleslion.com
  9. 9. People remember stories over facts. 6 [ Any day of the week. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
  10. 10. Listen... 7 All this marketing stuff we talk about is essentially the art of listening, communicating and teaching. [ The rest is just fancy words. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
  11. 11. The best teachers always gain the most trust and respect. 8 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  12. 12. Enthusiasm and passion always beat dry and boring. 9 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  13. 13. Insourcing content almost always beats outsourcing. 10 [ You’ll get better results. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
  14. 14. Everyone is looking for leaders. [ In every industry. ] 11 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  15. 15. Leaders sell more stuff. 12 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  16. 16. Some “just okay” content that is published will crush the “awesome content” that never gets published. 13 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  17. 17. It is more important to get better than be perfect. 14 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  18. 18. Great content marketing companies don’t allow their competition to dictate what they write about. Their sole guiding light is 15 is the ideal customer [ and no one else ]. Marcus Sheridan, The Sales Lion www.thesaleslion.com
  19. 19. You have to produce average content to learn how to produce great content. 16 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  20. 20. Everyone has a story. Most just don’t realize [ or appreciate. ] their story. 17 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  21. 21. Amazing stories pertaining to your industry are all around you. Make sure to see them unfold. 18 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  22. 22. Content marketing as a “culture” will always beat content marketing as a “program.” 19 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  23. 23. Industry thought leaders put their opinions out there. [ And are strong enough to take it from both sides. ] 20 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  24. 24. The best content marketers embrace who they are NOT just as much as who they ARE. 21 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  25. 25. The more red tape, lawyers and bottlenecks a company has, the more they stink at content marketing. 22 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  26. 26. Consumers see things in terms of their “problems,” not your company’s “stuff” or “features.” 23 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  27. 27. Great companies don’t care if others have addressed the same subjects. [ They want the market to know their “doctrine”on it. ] 24 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  28. 28. Useful beats amazing. 25 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  29. 29. Not all customer questions have a simple answer. The most effective content marketers know how to respond: “It depends...” 26 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  30. 30. The formula for failure: The organization does not buy into content marketing from top to bottom. 27 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  31. 31. The great ones think EXACTLY as customers do. 28 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  32. 32. Content marketing is a JOURNEY... not a destination. 29 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  33. 33. Honest and transparent content will always be in makes it aminority. ] the powerful trust-builder. [ Which 30 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  34. 34. When you try too hard to sound smart, you will sound STUPID. 31 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  35. 35. People learn differently. [ Some want to read. Some want to listen. Some want to watch. ] The most effective content marketers embrace the idea and respond with an appropriate media mix. 32 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  36. 36. Platforms come and go. The principles of content marketing never die. 33 Marcus Sheridan, The Sales Lion www.thesaleslion.com
  37. 37. Marcus Sheridan The Sales Lion www.TheSalesLion.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×