This is the FIFTH in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.
This fifth presentation explores the third of the three key strategic variables introduced in Part Two: Customer Experience. It features detailed views of twelve of the many dimensions of customer experience, with many dozens of examples drawn from around the world.
The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions. We're the experts in transit markets.