• PART 
BAN 
the BULLET 
An Irreverent Guide to Producing 
Presentations that Get Results 
Alan Hoffman ▪ The Mission Grou...
“The Prince of PowerPoint, 
Alan Hoffman, wields his 
laptop like a sword – or a 
magic wand.” 
— Nationally-recognized co...
In lesson #2, we learned 
to expand our graphics. 
In this lesson (#3), we’ll focus 
on improving legibility.
Ensure Legibility 
2 PRESENTATIONS WITH IMPACT 
Avoid 
Bulleted 
Lists 
1 Expand 
Your 
Graphics 
2 
Ensure 
Legibility 
3...
Ensure Legibility 
3 
PRESENTATIONS WITH IMPACT 
Conditions that Currently Exist Future Conditions 
1. Everyone wants the ...
Let’s take the first column, 
“Conditions that Currently Exist,” 
and build from that.
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Ensure Legibility 
Disposition 
Everyone wants the 
enterprise to succeed. 
Value 
Stock price is generally 
holding stead...
Another option is to use 
“information panels.”
Ensure Legibility 
Info panels PRESENTATIONS WITH IMPACT 
help break 
down lots of 
information. 
Disposition 
Value 
Atti...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
Ever...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
Stoc...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
Stro...
PRESENTATIONS WITH IMPACT 
% of employees who agree or 
strongly agree that “I personally 
share my company’s mission.” 
A...
PRESENTATIONS WITH IMPACT 
MOST EMPLOYEES: 
Enjoy the 
catered lunches 
Ensure Legibility 
Disposition 
Value 
Attitude 
B...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
MOST...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
SSVV...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
Repo...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
Mark...
Ensure Legibility 
PRESENTATIONS WITH IMPACT 
Disposition 
Value 
Attitude 
Buy-In 
Morale 
Leadership 
Diversity 
3 
No l...
Improving an 
impossible slide.
Ensure Legibility 
Difficult to PRESENTATIONS WITH IMPACT 
read, not 
compelling, 
IInnttrroodduuccttiioonn 
and mixes 
im...
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3
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Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3

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PowerPoint presentations don't need to be slide after slide of bulleted lists! PowerPoint guru Alan Hoffman, dubbed "The Prince of PowerPoint" by syndicated columnist Richard Louv, shows how to go beyond conventional thinking to create more effective and compelling presentations. In this third lesson, we explore various ways to improve the legibility of slides and keep audiences focused on your message.

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Ban the Bullet 3: Improving Your PowerPoint Presentations, pt. 3

  1. 1. • PART BAN the BULLET An Irreverent Guide to Producing Presentations that Get Results Alan Hoffman ▪ The Mission Group ▪ San Diego, California ▪ alan@missionconsult.com © 2013 by The Mission Group. All Rights Reserved. 3
  2. 2. “The Prince of PowerPoint, Alan Hoffman, wields his laptop like a sword – or a magic wand.” — Nationally-recognized columnist Richard Louv, San Diego Union- Tribune, June 13, 2004.
  3. 3. In lesson #2, we learned to expand our graphics. In this lesson (#3), we’ll focus on improving legibility.
  4. 4. Ensure Legibility 2 PRESENTATIONS WITH IMPACT Avoid Bulleted Lists 1 Expand Your Graphics 2 Ensure Legibility 3 4 Split Your Slides 5 Explain Everything 3
  5. 5. Ensure Legibility 3 PRESENTATIONS WITH IMPACT Conditions that Currently Exist Future Conditions 1. Everyone wants the enterprise to Ensure Legibility. succeed 2. Stock price is generally holding steady 3. Strong management team garners employee respect 4. Employees buy into core mission: it’s not just a job 5. Most employees: a. Enjoy the catered lunches b. Put in extra hours c. Believe senior management is open to new ideas d. Enjoy writing in numbered lists 6. Market leadership in several industries 7. Women and minorities report no glass ceiling limiting their advancement. 1. Rapid changes in technology will make virtually all our products obsolete within three years 2. Economic uncertainty threatens operations in southern Europe 3. Korean factories under threat of destruction 4. New hires lack advanced math skills 5. Aging of senior management team means likelihood of total turnover within next five years 6. Use of small text in PowerPoints threatens legibility and causes eye strain for readers, making them less friendly toward the organization and its core values 7. New smartphone apps sell for much less than older software offerings, cutting steeply into projected profits 8. Sequestration of government funding adversely affects our public sector business model Small text + Lots of it = Slogfest Lack of headers = Hard to digest
  6. 6. Let’s take the first column, “Conditions that Currently Exist,” and build from that.
  7. 7. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. 11 22 33 44 55 66 77 Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  8. 8. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. 22 33 44 55 66 77 Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  9. 9. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. 33 44 55 66 77 Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  10. 10. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. 44 55 66 77 Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  11. 11. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; 55 ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. 66 77 Diversity Women & minorities report no glass ceiling limiting their advancement. Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  12. 12. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. 66 77 Diversity Women & minorities report no glass ceiling limiting their advancement. Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  13. 13. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling 77 limiting their advancement. Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  14. 14. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. Current Conditions Introducing items one at a time aids in keeping your audience focused and interested.
  15. 15. Ensure Legibility Disposition Everyone wants the enterprise to succeed. Value Stock price is generally holding steady. Attitude Strong management team garners employee respect. Buy-In Employees buy into core mission: it’s not just a job. Morale Most employees: ▪ Enjoy the catered lunches; ▪ Put in extra hours; ▪ Believe senior management is open to new ideas; ▪ Enjoy writing in numbered lists. Leadership Market leadership in several industries. Diversity Women & minorities report no glass ceiling limiting their advancement. Current Conditions Color can also be used to distinguish items and keep visual interest.
  16. 16. Another option is to use “information panels.”
  17. 17. Ensure Legibility Info panels PRESENTATIONS WITH IMPACT help break down lots of information. Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Current Conditions
  18. 18. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Everyone wants the enterprise to succeed. Current Conditions
  19. 19. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Stock price is generally holding steady with respect to competitors. Current Conditions
  20. 20. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Strong management team garners employee respect. Current Conditions
  21. 21. PRESENTATIONS WITH IMPACT % of employees who agree or strongly agree that “I personally share my company’s mission.” Average among our competitors Employees buy into core mission: it’s not just a job. 100% 80% 60% 40% 20% 0% Ensure Legibility Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Current Conditions Our score
  22. 22. PRESENTATIONS WITH IMPACT MOST EMPLOYEES: Enjoy the catered lunches Ensure Legibility Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Current Conditions
  23. 23. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 MOST EMPLOYEES: Put in extra hours Current Conditions John Smith, Sales Star
  24. 24. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 SSVVPP KKeevviinn BBuurrkkee IInnnnoovvaattiioonn CChhaammppiioonn MOST EMPLOYEES: Believe senior management is open to new ideas Current Conditions
  25. 25. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Report to the Committee 1. Introduction: sales and new products. 2. Third quarter sales results met projections, though September sales were lower than expected. 3. Fourth quarter projections are for sales growth of 3% compared to Q4 last year. 4. Sales growth is expected to be driven by a slowly-improving economy and two new products that outpace our competitors’ offerings. MOST EMPLOYEES: Enjoy writing in numbered lists Current Conditions A little humor (just a little)… to make sure you’re still paying attention.
  26. 26. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 Market Leadership in Sales and Early Adoption Current Conditions
  27. 27. Ensure Legibility PRESENTATIONS WITH IMPACT Disposition Value Attitude Buy-In Morale Leadership Diversity 3 No limits to advancement. “Oh, I see you’ve decided against the glass ceil ings.” Current Conditions
  28. 28. Improving an impossible slide.
  29. 29. Ensure Legibility Difficult to PRESENTATIONS WITH IMPACT read, not compelling, IInnttrroodduuccttiioonn and mixes important with less vital information.

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