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Chris John Act Sept 1 Presentation As Presented

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Chris Hamilton, Arlington Co. and John Martin, SIR joint presentation entitled Today\'s Crisis is TDM\'s Opportunity and Making the Business Case for TDM at the ACT International Conference September 1, 2009

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Chris John Act Sept 1 Presentation As Presented

  1. 1. 1<br />Today’s Crisis is TDM’s Opportunity”<br /> “Making a Business <br />Case for TDM”<br />John Martin<br />Chris Hamilton<br />
  2. 2. “Never Waste A Good Crisis” The reported mantra of President Obama’s White House Team <br />
  3. 3. “Today’s Crisis Is TDM’s Opportunity” Our mantra at Arlington Country Commuter Services<br />
  4. 4. Our Agenda<br />Today’s Challenges<br />7 Ways We Leverage Them<br />The Payoff <br />Arlington County Commuter Services<br />
  5. 5. Our Agenda<br />Today’s Challenges<br />7 Ways We Leverage Them<br />The Payoff <br />Arlington County Commuter Services<br />
  6. 6. Today’s Crisis: A New Global Environment<br />The U.S. and the world are facing a new age – life as we know it will never be the same.<br />Business as usual will not solve the transportation challenges we face.<br />TDM has come into its own as a tool to address these challenges. ACCS is helping lead the way.<br />Arlington County Commuter Services<br />6<br />
  7. 7. Arlington County Commuter Services<br />7<br />Congestion<br />TDM helps all modes move <br />more people in fewer vehicles.<br />
  8. 8. Energy<br /> TDM reduces consumption – (volatile prices, peak oil, exploding global demand) <br />
  9. 9. Climate Change<br />TDM reduces CO2 and other pollutants.<br />
  10. 10. Arlington County Commuter Services<br />10<br />$<br />$<br />Shortage of Transportation Funding<br />TDM costs little, gets maximum use of infrastructure with high ROI. <br />
  11. 11. Demographic <br />Shifts<br />
  12. 12. Generational Matters<br />80,000,000<br />76,000,000<br />58,000,000<br />62,000,000<br />44,000,000<br />1982-01<br />1965-81<br />1946-64<br />1929-45<br />1909-28<br />Greatest<br />Silent<br />Boomer<br />Gen X<br />Millennial<br />
  13. 13. Here Come the Millennials<br />Gen Y or Millennials<br />1982-2001 <br />8-27<br />
  14. 14. Younger <br />Generations “Work To Live” . . . …… <br />9-5 Work Schedules<br />
  15. 15. Gen Ys’ (Millennials) - Lifestyle<br />Shift To Urban Living<br />
  16. 16. Younger <br />Generations Are Not As Car-centric<br />
  17. 17. There Go The Boomers<br />Boomers 1946-1964<br />45-63<br />
  18. 18. 80,000,000<br />76,000,000<br />62,000,000<br />45,000,000<br />Greatest<br />Silent<br />Boomer<br />Gen X<br />Millennial<br />1982-01<br />1965-81<br />1946-64<br />1929-45<br />1909-28<br />
  19. 19. The “truth” about growing older:<br />We change as we age<br />
  20. 20. The warranty runs out:<br />
  21. 21. Conclusion<br />Two Largest Generations <br />Ever Are Headed To TDM<br />
  22. 22. Recession<br />TDM more critical than ever<br />Arlington County Commuter Services<br />22<br />
  23. 23. County Government’s focus shifted<br />Do more with Less!<br />
  24. 24. Employers’ focus shifted<br />Do more with Less!<br />
  25. 25. Our Agenda<br />Today’s Challenges<br />7 Ways We Leverage Them<br />The Payoff <br />Arlington County Commuter Services<br />
  26. 26. Don’t Worry, The 7 Ways Are Not That Complicated<br />
  27. 27. 1<br />Sell TDM As Timely Solution<br /> <br />
  28. 28. Challenge=Opportunity<br />Arlington County Commuter Services<br />28<br />
  29. 29. Our Message<br />A down economy, where everyone wants more with less, TDM is a value added solution…<br />TDM is not a cost center but rather a corporate benefit – something companies can offer their employees…<br />Arlington County Commuter Services<br />29<br />
  30. 30. 2<br />Diversify Your TDM Operation<br /> <br />
  31. 31. 31<br />
  32. 32. 32<br />ACCS Vision/Mission<br />Vision: Enhance the quality of life and economic vitality of Arlington by working to:<br /><ul><li>Reduce traffic congestion
  33. 33. Reduce the demand for parking
  34. 34. Provide for the maximum use of existing public transportation and HOV infrastructure
  35. 35. Improve air quality
  36. 36. Improve mobility</li></ul>Mission: To provide the most accurate, timely <br />and useful information and services to residents, <br />workers, and visitors in Arlington to increase the<br />use of transportation options such as transit, biking and walking.<br />
  37. 37. 33<br />How ACCS Operates<br />Fifteen years of growth. Three full-time County employees. <br />Three primary contractors, many smaller subs = 45 full-time employees dedicated to ACCS.<br />Nationally recognized for innovations, leadership, technology, customer service and marketing.<br />Contractors = Flexibility, innovation and speed.<br />
  38. 38. 34<br />Services, Products, and Programs that Comprise the Whole of ACCS<br /><ul><li>Employer Services
  39. 39. Residential Services
  40. 40. Visitor Services
  41. 41. Site Plan Development Services
  42. 42. Commuter Stores
  43. 43. CommuterDirect.com
  44. 44. Commuter Info Center
  45. 45. Sales Support Center
  46. 46. Retail marketing
  47. 47. Bus Stop Info
  48. 48. ACCS Marketing / websites, Commuterpage.com
  49. 49. BIKEArlington
  50. 50. WALKArlington
  51. 51. Arlington Carsharing
  52. 52. ART / Metrobus marketing</li></ul>Arlington places a priority on TDM by investing commitment, resources and money in this strategic business partnership.<br />The MTP and Site Plan Conditions reflect serious policy support.<br />
  53. 53. 35<br />Arlington Transportation Partners<br /><ul><li>TDM sales efforts remove 21,800 daily vehicle trips
  54. 54. 11th year of operation
  55. 55. 580 employer clients, 131,000 employees – 67% provide transit benefit
  56. 56. 391 residential clients, 59,700 units – 85% market penetration
  57. 57. 42 hotel clients – 100% penetration</li></li></ul><li>36<br />Commuter Stores®<br /><ul><li>Record sales of $13 M
  58. 58. Assisted 212,400 walk-in customers
  59. 59. Won ACT Customer Service award in 2008
  60. 60. Opened 4th store in June 2008
  61. 61. Completed build-out of new Mobile Store</li></li></ul><li>37<br />Customer ServiceFulfillment Center703.228.RIDE call center for ART, websites<br />Fulfilled 29,000 inquiries in 2008 for transit info, fare media, and other services<br />Generated $13M in sales in 2008 - 54% from web<br />Provide fare media for VRE, WMATA, MARC, MTA<br />Introduced SmartBenefits option to receive paper rail tickets<br />
  62. 62. 38<br />Distribution & Logisticsand Bus Stop Signage<br />Distributed 550,000 transit schedules <br />Placed transit info at 425 ART and 55 Pike Ride bus stops<br />Installed 150 “take one” info display units at commercial and residential buildings<br />
  63. 63. 39<br />Special Initiatives<br />Bike Arlington, WALKArlington, Arlington Carshare<br />
  64. 64. 40<br />Internet Services<br />CommuterPage.com, CommuterDirect, ArtAlert<br /><ul><li>3,500 visitors per day
  65. 65. 12th year of CommuterPage.com
  66. 66. Citation from Dr. Gridlock as “region’s best transportation resource”</li></li></ul><li>41<br />ACCS Marketing<br /><ul><li>Launched Car-free diet campaign to reduce use of SOV – print and web ads, brochures, direct mail, carfreediet.com, news coverage
  67. 67. 18-month iRide Teen Transit initiative – received awards from APTA and ACT
  68. 68. ART lunch loop
  69. 69. Produced Arlington edition of How to Live Well Without a Car</li></li></ul><li>42<br />TDM for Site Plan Development<br /><ul><li>113 site plans in TDM database
  70. 70. 100% compliance in 2008
  71. 71. 12 new sites plans with TDM
  72. 72. $1.5 M new contributions over 30 years</li></li></ul><li>3<br />Organize A Business Argument That Advances TDM<br /> <br />
  73. 73. ACCS Research Program Consultant Team<br />
  74. 74. 45<br />Position TDM As <br />A Best Practice – <br />A Proven & Popular Business Strategy <br />
  75. 75. 46<br />8 in 10 of Businesses Offer At Least 1 TDM Services<br />83% <br />do at least one<br />Q22: Check all the services or benefits that are available to your employees. For those not available now, indicate if you would consider or not consider offering it <br />Source RideFinders<br />
  76. 76. Arlington County Commuter Services<br />47<br />Local Business Leaders <br />Support TDM<br />If you had $100 to allocate across the following parts of Arlington County’s transportation system, how would you do it?<br />Source: 2007 Arlington Business Leaders Study<br />
  77. 77. 48<br />Arlington County Commuter Services<br />Arlington County BusinessLeaders Would Allocate Almost Half of the County’s Transportation System Budget on Non-Road Alternatives & Services<br />$46<br />n = 99<br />Q19: If you had $100 to allocate across the following parts of Arlington County’s transportation system, how would you do it?<br />Source: 2007 Arlington Business Leaders Study<br />
  78. 78. 49<br />Showcase High Profile Companies That Are Already Deploying TDM <br />
  79. 79.                                                                <br />
  80. 80. 51<br />Package TDM’s Most Relevant* <br />Core Benefits with Unassailable Evidence<br />Relevancy – Based On What’s Happening Now<br />
  81. 81. Arlington County Commuter Services<br />52<br />Recession<br />May 2009 <br />CEO Study on Transportation Issues<br />
  82. 82. To what extent is each of the following an important reason why your company or organization offers this program or programs to your employees?<br />Arlington County Commuter Services<br />53<br />
  83. 83. 54<br />Employers See Many Benefits<br />55%<br />50%<br /> 34%<br />32%<br />31%<br /> 29% <br /> 23%<br />16%<br />RideFinders 2009<br />
  84. 84. TDM’s Core Benefits<br />To help employees save money during a tough time<br />Community responsibility- environment<br />Recruitment and retention<br />4. Employee Productivity<br />Footer Goes Here<br />55<br />
  85. 85. TDM’s Core Benefits<br />To help employees save money during a tough time<br />Community responsibility- environment<br />Recruitment and retention<br />4. Employee Productivity<br />Footer Goes Here<br />56<br />
  86. 86. 57<br />Help My Employees Save $<br />55%<br />50%<br /> 34%<br />Tier 1<br />32%<br />31%<br /> 29% <br /> 23%<br />16%<br />RideFinders 2009<br />
  87. 87. TDM’s Core Benefits<br />To help employees save money during a tough time<br />Community responsibility- environment<br />Recruitment and retention<br />4. Employee Productivity<br />Footer Goes Here<br />58<br />
  88. 88. 50%<br />of Virginia CEO’s say <br />“Being seen as Green” <br />is important <br />Older Dominion Project Executive Survey, February 2008<br />
  89. 89. Why?<br />
  90. 90. Why?<br />What’s In it For <br />Me<br />
  91. 91. When thinking about the companies that make the consumer products you regularly buy, how important are each of the following? <br />Please use a scale of 1 to 5 where &quot;1&quot; is &quot;not at all important&quot; and &quot;5&quot; is &quot;very important.“<br />
  92. 92. “Caring about the Environment” <br />Is Now A Factor In Corporate Reputations<br />Offers quality products or services<br />60%<br />32%<br />92%<br />Has low or competitive prices<br />88%<br />55%<br />33%<br />45%<br />39%<br />20%<br />84%<br />Has a good reputation<br />Treats their employees fairly<br />43%<br />35%<br />78%<br />Is a good corporate citizen<br />32%<br />36%<br />68%<br />Cares about the environment<br />33%<br />34%<br />67%<br />Q3: When thinking about the companies that make the consumer products you regularly buy, how important are each of the following? Please use a scale of 1 to 5 where &quot;1&quot; is &quot;not at all important&quot; and &quot;5&quot; is &quot;very important.“<br />
  93. 93. How important to you is it that your employer has the following characteristics? <br />Please use a scale of 1 to 5 where “1” is “not at all important” and “5” is “very important.”<br />
  94. 94. “Caring about the Environment” Is Now A Factor In How Employees View Their Companies<br />Q6: How important to you is it that your employer has the following characteristics? Please use a scale of 1 to 5 where “1” is “not at all important” and “5” is “very important.”<br />
  95. 95. 1 in 3<br />would be more inclined to work <br />for a “green” company <br />
  96. 96. 6 in 10 <br />think their current employer should be doing more to be environmentally responsible<br />
  97. 97. Shameless ACT Session Plug<br /> Wed. 8:45 <br /> Session 25<br /> “Harnessing New Ideas”<br />Green Matters – New Rules for Marketing Green<br />
  98. 98. Evidence You Can Use To Get Your Dept./ Program To Be Greener<br />e<br />TheGREENGap<br />61%<br />State or Local government<br />80%<br />19%<br />Perform<br />Should Be<br />How Industries Are Perceived and How They Perform at Being Environmentally Responsible<br />
  99. 99. TDM’s Core Benefits<br />To help employees save money during a tough time<br />Community responsibility- environment<br />Recruitment and retention<br />4. Employee Productivity<br />Footer Goes Here<br />70<br />
  100. 100. Indicate how much your organization has benefited from offering transportation services. <br />Source: ACCS-ATP Client Study <br />
  101. 101. Enhanced Employee Morale<br />Arlington County Commuter Services<br />72<br />56%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  102. 102. Enhanced Employee Recruitment<br />Arlington County Commuter Services<br />73<br />45%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  103. 103. Enhanced Employee Retention<br />Arlington County Commuter Services<br />74<br />43%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  104. 104. Reduced The Need for Parking<br />Arlington County Commuter Services<br />75<br />39%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  105. 105. Indicate how much your organization has benefited from offering transportation services. <br />Source: ACCS CEO Study <br />
  106. 106. Improved Productivity<br />Arlington County Commuter Services<br />77<br />32%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  107. 107. Reduced Absenteeism<br />Arlington County Commuter Services<br />78<br />18%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  108. 108. Reduced Operating Costs<br />Arlington County Commuter Services<br />79<br />8%<br />Q24a. In which of the following ways has your company benefited by offering these services or programs to employees?<br />
  109. 109. 80<br />Ask for the Order Based on a “Crawl, Walk, Run” Approach<br />
  110. 110. 81<br />Build Ongoing Relationships To “Up Sell” Additional TDM Service Use<br />
  111. 111. 82<br />Start With Services & Programs That Are Popular & FreeCombining the Proportion Who Currently Offer and Those Who Don’t But Would Consider Offering<br />61%<br />57%<br />57%<br /> 56%<br />49%<br />48%<br />47%<br />46%<br />42%<br />35%<br />34%<br />23%<br />20%<br />
  112. 112. TDM’s Core Benefits<br />To help employees save money during a tough time<br />Community responsibility- environment<br />Recruitment and retention<br />4. Employee Productivity<br />83<br />
  113. 113. 4<br />Assess and Measure Customer Satisfaction & The Overall Impact of Our Program<br />
  114. 114. 85<br />Footer Goes Here<br />Measuring Performance<br />New Way<br />Old Way<br />Customers happy<br />VMTs reduced<br />Air quality impact<br /># of brochures<br /># of corporate clients<br /># in database<br />Outputs<br />Outcomes<br />
  115. 115. 86<br />Footer Goes Here<br />Measuring Performance<br />New Way<br />Old Way<br />Customers satisfied<br />VMTs reduced<br />Air quality impact<br /># of brochures<br /># of corporate clients<br /># in database<br />Outputs<br />Outcomes<br />
  116. 116. 87<br />ACCS Research and Evaluation ProcessMeasuring Satisfaction and Impacts<br /><ul><li>Multi-year process to assess ACCS’ performance in customer satisfaction and measure impacts of travel behavior change
  117. 117. Surveys of customer groups and service users</li></li></ul><li>88<br />Footer Goes Here<br />Our Services Deliver<br />Satisfied Customers<br />
  118. 118. Measuring Satisfaction<br />How satisfied are you? <br />Rate 1-5 scale…<br />
  119. 119. 90<br />Commuter Stores - More Than 90% of Customers Had a Good Experience<br />90%<br />97%<br />96%<br />Q3: Think about the experience you just had in the Store today. How would you rate your overall experience in The Commuter Store?<br />Source: 2007 ACCS Commuter Stores Study<br />
  120. 120. ACCS Satisfaction Scores<br />5 or 4 Satisfaction<br />Residential Services 79% <br />Employer Services 75% <br />Commuter Store 95% <br />Commuter Direct (Individuals) 89% <br />Commuter Direct (Corporate) 95% <br />BikeArlington 59% <br />WALKArlington 61% <br />ART 85%<br />
  121. 121. Measuring “How Satisfied” Is Not Always The Best Indicator<br />
  122. 122. The “Net Promoter Score”<br /> Fred Rike - held<br />
  123. 123. The “Net Promoter Score”<br />How likely are you to recommend ART<br /> to your family and friends?<br />The percentage of promoters<br /> (rating 9 or 10)<br />66% (all respondents)<br />Less:<br />- 15%<br />The percentage of detractors<br /> (rating 0 through 6)<br />Net Promoter Score51%<br />94<br />94<br />
  124. 124. 51%<br />51%<br />Net Promoter ScoreTM<br />
  125. 125. 66%<br />66%<br />Net Promoter ScoreTM<br />
  126. 126. 71%<br />71%<br />Net Promoter ScoreTM<br />
  127. 127. 81%<br />81%<br />Net Promoter ScoreTM<br />
  128. 128. ?<br />?<br />?<br />Net Promoter ScoreTM<br />
  129. 129. ?<br />79%<br />Net Promoter ScoreTM<br />
  130. 130. Arlington County Commuter Services <br />Satisfaction and Net Promoter Scores<br />SatisfactionNet Promoter<br />Residential Services 79% 62%<br />Employer Services 75% 60%<br />Commuter Store 95% 79%<br />Commuter Direct (Individuals) 89% 82%<br />Commuter Direct (Corporate) 95% 96%<br />BikeArlington 59% 58%<br />WALKArlington 61% 49%<br />Average NPS for ACCS Service 79% 69%<br />
  131. 131. 102<br />Our Services Deliver<br />We Are Reducing Drive Alone Commuting<br />
  132. 132. 103<br />Travel Mode to WorkArlington Residents – 2001, 2004, 2007<br />The drive alone share for Arlington residents appeared to have declined from 2001 (65%) to 2007 (55%).<br />Growth has occurred primarily in transit. In 2007, bus/train accounted for 32% of weekly trips, compared with 24% in 2001.<br />Arlington Residents<br />2001<br />n = 544<br />2004<br />n = 565<br />2007<br />n = 561<br />Q15 Now thinking about LAST week, how did you get to work each day. <br />Source: MWCOG 2007 State of the Commute Survey <br />
  133. 133. 104<br />Changes in Travel Mode<br />Did users start or increase use of non-SOV modes since using ACCS services?<br />Work ModeNon-work<br />Commuter Stores 32%32%<br />CommuterDirect (Indiv) 31%25%<br />CommuterPage 55%43%<br />BikeArlington ---- 33%<br />Walk Arlington ---- 37%<br />
  134. 134. 105<br />Changes in Travel Mode<br />Did users start or increase use of non-SOV modes since using ACCS services?<br />Work ModeNon-work<br />Commuter Stores 32%32%<br />CommuterDirect (Indiv) 31%25%<br />CommuterPage 55%43%<br />BikeArlington ---- 33%<br />Walk Arlington ---- 37%<br />
  135. 135. 106<br />Footer Goes Here<br />Our Services Deliver<br />We Are Reducing VMT<br />
  136. 136. Each day ACCS removes 38,000vehicles from the region’s roads!<br />19,000 daily trips each a.m. and p.m. shifted to transit, car/vanpool, telework, bike, and walk<br /> TDM has an impact and is worth more investment<br />
  137. 137. Put Impact Into Perspective<br />38,000 daily trips reduced – 19,000 each a.m. and p.m.<br />Comparisons of scale – morning commute trips:<br />108<br />
  138. 138. 109<br />Our Services Deliver<br />We Are Part of Air Quality Solution<br />
  139. 139. Environmental Benefits - 2008<br />542,000 daily VMT eliminated<br />Shifts to non-drive alone modes and reduced VMT also help meet environmental goals and reduce Arlington’s carbon footprint<br />In 2008, ACCS programs reduced:<br />65 tons of NOx<br />40 tons of VOC<br />64,000 tons of CO2<br />110<br />
  140. 140. Arlington County Commuter Services<br />111<br />Our TDM Business <br />Makes A Difference. <br />All of this wouldn’t happen without us.<br />
  141. 141. Arlington County Commuter Services<br />112<br />39%<br />of employers said they would not have implemented TDM without our assistance<br />
  142. 142. Arlington County Commuter Services<br />113<br />74% <br />of property managers said they would not have implemented TDM without our assistance<br />
  143. 143. 5<br />Package And Aggressively Tell Your Story<br />
  144. 144. Package A “History of Success”The ACCS TDM Success Story<br />1993 to 2009 New Initiatives - 1993: The Commuter Store in Rosslyn * 1995: Sales staff at Arlington Transportation Partners – first full-time sales staff in VA * Telecommuting Pilot * 1996: Ozone Action Days * Metrochek Match * 1997: ACCS Strategic Plan * CommuterPage.com * CommuterDirect.com * 1998: “Arlington Metrobus” marketing campaign * 1999: Expansion of ATP Employer Services staff * 2000: Employer Commuter Choice CD ROM * 2001: Mobile Commuter Store * 2002: Renovation of Crystal City Commuter Store * 2003: Renovation of Rosslyn Commuter Store * 2004: Gov Grant: Pike Ride branding, signage and super stops * 2005: ATP’s Multi-Unit Residential Services * 2006: ACCS Research * 2007: Transportation Information Display Units * Relocation of Ballston Commuter Store/Bike Station * Bikesharing * New Mobile Commuter Store on RV platform * Slugging Marketing * 2008: Relocation Services * More Research * 2009: Web Sites Upgrade * More Research<br />
  145. 145. 116<br />Share Your Research<br />
  146. 146. Share Your “Impact” Story<br />
  147. 147.
  148. 148.
  149. 149. 6<br />Look for Ways To Advance Your Influence<br />
  150. 150. Get TDM Into The Plan<br />Influence Landuse Planning<br />
  151. 151. 7<br />Get The Right People On Your<br />TDM Bus<br />
  152. 152. 123<br />The ACCS In-house Team<br />The ACCS team is a cross-functional organization of management and staff with clear-cut roles and responsibilities <br />that runs TDM as a business.<br />
  153. 153. Left<br />Right<br />Rational<br />Emotional<br />We Develop & Cultivate This Core Resource<br />
  154. 154. Our Agenda<br />Today’s Challenges<br />7 Ways We Leverage Them<br />The Payoff <br />Arlington County Commuter Services<br />
  155. 155. The Big Off <br />Sustained funding, even in difficult times . . . <br />Arlington County Commuter Services<br />126<br />
  156. 156. 127<br />ACCS Funding Needs<br />2008 - $6.5 M<br />Retail<br />ATP<br />Call/dist<br />Marketing<br />
  157. 157. Arlington County Commuter Services<br />128<br />Where Our Operating <br />Budget Comes From<br />48% CMAQ<br />26% State grants<br />13% County govt. <br />13% ACCS sales generated revenue<br />
  158. 158. Arlington County Commuter Services<br />129<br />Our County Government <br />Supports Us . . .<br />
  159. 159. Arlington County Commuter Services<br />130<br />Where Our Operating <br />Budget Comes From<br />48% CMAQ<br />26% State grants<br />13% County govt. <br />13% ACCS sales generated revenue<br />
  160. 160. Let’s Look At A Recent County Budget Review Meeting<br />
  161. 161.
  162. 162.
  163. 163. But wait, there’s more…<br />Arlington County Commuter Services<br />134<br />
  164. 164.
  165. 165. Our Agenda<br />Today’s Challenges<br />7 Ways We Leverage Them<br />The Payoff <br />Arlington County Commuter Services<br />
  166. 166. Our Next Step: <br />Taking ACCS and TDM to the Next Level<br />
  167. 167. 138<br />Master Transportation Plan Goal: ”Move More People Without More Traffic”<br />Arlington’s challenges:<br /><ul><li>Commute flow in, out, through County
  168. 168. Population and employment growth
  169. 169. Commitment to sustainable development
  170. 170. No space to expand roads</li></ul>Will require substantial growth in non-SOV use<br /> Pop: 2005 = 199,000<br /> 2030 = 243,000 (+22%)<br /> Empl: 2005 = 195,000<br /> 2030 = 258,000 (+33%)<br />
  171. 171. 139<br />Commuters<br />Residents<br />Workers<br />Arlington Commute Modes - 2005 & 2030Residents and Workers<br />
  172. 172. 140<br />Today’s Crisis is TDM’s Opportunity”<br /> “Making a Business <br />Case for TDM”<br />John Martin<br />Chris Hamilton<br />

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