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This is the SECOND in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.
This second presentation sums up the results of market research efforts conducted across different cities in the U.S. and abroad and extrapolates the three key planning and design variables that matter most to the choice market. Regions that get smart about these three factors can transform the role that rapid transit plays in shaping their growth and in the quality of life of many if not most residents.
The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions.