• PART 
BAN 
the BULLET 
An Irreverent Guide to Producing 
Presentations that Get Results 
Alan Hoffman ▪ The Mission Grou...
“The Prince of PowerPoint, 
Alan Hoffman, wields his 
laptop like a sword – or a 
magic wand.” 
— Nationally-recognized co...
In the first lesson, we learned how 
to avoid using bulleted lists. 
In this lesson (#2), we’ll see how 
expanding your gr...
Expand Your Graphics 
The next 
lesson: 
Expand 
your 
graphics. 
PRESENTATIONS WITH IMPACT 
Avoid 
Bulleted 
Lists 
1 Exp...
Expand Your Graphics 
2 
PRESENTATIONS WITH IMPACT 
The market for hybrid 
electric transit vehicles is 
expected to grow ...
Expand Your Graphics 
2 
PRESENTATIONS WITH IMPACT 
The market for hybrid-electric 
transit vehicles is 
expected to grow ...
Expand Your Graphics 
2 
PRESENTATIONS WITH IMPACT 
The market for hybrid-electric 
transit vehicles is 
expected to grow ...
Let’s take a look at another slide.
Let’s take a look at another slide. 
It’s about the effectiveness 
of a management strategy 
on improving a firm’s stock p...
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Here’s a quick assessment:
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Strategic Service Vision 
and Service Profit Chain 
Management 
Growth in stock share 
prices, 1986-1995, 
Service Profit ...
Let’s make the graphic 
the centerpiece of this slide 
and use it to tell the key story.
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
The 
original 
headline 
was more 
of a l...
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
Firms that follow the Service Profit Chai...
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
Growth 
in Stock 
Share 
Prices 
(1986-19...
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
Growth 
in Stock 
Share 
Prices 
(1986-19...
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
Growth 
in Stock 
Share 
Prices 
(1986-19...
Slide Re-do: 
THE STRATEGIC SERVICE VISION 
AND SERVICE PROFIT CHAIN MANAGEMENT 
Growth 
in Stock 
Share 
Prices 
(1986-19...
Be sure to check out Lesson 3: 
Ensure Legibility. 
Available at: 
www.slideshare.net/TheMissionGroup/ 
improving-your-pow...
Clarity, focus, 
and visual interest 
→ success.
Do you need to take 
your presentations 
to the next level? 
We can help! 
Workshops Consulting Design
Clarity, focus, and visual interest => 
Thank 
You! 
success. 
Alan Hoffman 
“The Prince of PowerPoint” 
alan@missionconsu...
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Ban the Bullet 2: Improving Your PowerPoint Presentations, pt. 2

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PowerPoint presentations don't need to be slide after slide of bulleted lists! PowerPoint guru Alan Hoffman, dubbed "The Prince of PowerPoint" by syndicated columnist Richard Louv, shows how to go beyond conventional thinking to create more effective and compelling presentations. In this second lesson, we see how to switch your graphics from a supporting to a starring.role, keeping audiences interested in what you have to say.

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Ban the Bullet 2: Improving Your PowerPoint Presentations, pt. 2

  1. 1. • PART BAN the BULLET An Irreverent Guide to Producing Presentations that Get Results Alan Hoffman ▪ The Mission Group ▪ San Diego, California ▪ alan@missionconsult.com © 2013 by The Mission Group. All Rights Reserved. 2
  2. 2. “The Prince of PowerPoint, Alan Hoffman, wields his laptop like a sword – or a magic wand.” — Nationally-recognized columnist Richard Louv, San Diego Union- Tribune, June 13, 2004.
  3. 3. In the first lesson, we learned how to avoid using bulleted lists. In this lesson (#2), we’ll see how expanding your graphics can make your message more compelling.
  4. 4. Expand Your Graphics The next lesson: Expand your graphics. PRESENTATIONS WITH IMPACT Avoid Bulleted Lists 1 Expand Your Graphics 2 Ensure Legibility 3 4 Split Your Slides 5 Explain Everything 12
  5. 5. Expand Your Graphics 2 PRESENTATIONS WITH IMPACT The market for hybrid electric transit vehicles is expected to grow by double-digits annually over the next 10 years. Expand Your Graphics. We’ve all seen the typical slide where text is dominant and images are small and difficult to read.
  6. 6. Expand Your Graphics 2 PRESENTATIONS WITH IMPACT The market for hybrid-electric transit vehicles is expected to grow by double-digits annually over the next 10 years. Full-screen images give your audience something to look at.
  7. 7. Expand Your Graphics 2 PRESENTATIONS WITH IMPACT The market for hybrid-electric transit vehicles is expected to grow by double-digits annually over the next 10 years. Greater Visual Interest = More Eye Movement. More Eye Movement = More Brain Activity More Brain Activity = Greater Receptivity.
  8. 8. Let’s take a look at another slide.
  9. 9. Let’s take a look at another slide. It’s about the effectiveness of a management strategy on improving a firm’s stock price.
  10. 10. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Example #2: Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  11. 11. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Example #2: How long did it take you to figure out what this slide was actually saying? Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  12. 12. Here’s a quick assessment:
  13. 13. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Title does not describe actual slide content, is too dominant. Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  14. 14. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Title does not describe actual slide content, is too dominant. Graphic is small and difficult to read Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  15. 15. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Title does not describe actual slide content, is too dominant. Description repeats info in legend. Graphic is small and difficult to read Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  16. 16. Strategic Service Vision and Service Profit Chain Management Growth in stock share prices, 1986-1995, Service Profit Chain vs. Comparison Firms, compared with Growth in the Standard & Poor’s 500 Common Stock Index. Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. 150 125 100 75 50 25 0 % Increase Service Profit Chain S & P 500 Average Comparision Firms Title does not describe actual slide content, is too dominant. Description repeats info in legend. Graphic is small and difficult to read Legend is difficult to match to graphic Source: Bill Rhey and Robert McMurrian, University of Tampa, The Service Profit Chain
  17. 17. Let’s make the graphic the centerpiece of this slide and use it to tell the key story.
  18. 18. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT The original headline was more of a label. Here, we turned it into a label.
  19. 19. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT Firms that follow the Service Profit Chain model grow faster than their peers. The main point of the slide was never actually stated before! We make it the most prominent element.
  20. 20. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT Growth in Stock Share Prices (1986-1995) 150% 125% 100% 75% 50% 25% Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. Firms that follow the Service Profit Chain model grow faster than their peers. The graphic becomes the main body of the slide, with a clear title.
  21. 21. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT Growth in Stock Share Prices (1986-1995) 150% 125% 100% 75% 50% 25% SS&&PP 550000 AAvveerraaggee Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. Firms that follow the Service Profit Chain model grow faster than their peers. Each element will be introduced one at a time to emphasize the message.
  22. 22. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT Growth in Stock Share Prices (1986-1995) 150% 125% 100% 75% 50% 25% SSeerrvviiccee PPrrooffiitt CChhaaiinn SS&&PP 550000 AAvveerraaggee Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. Firms that follow the Service Profit Chain model grow faster than their peers. Each element will be introduced one at a time to emphasize the message.
  23. 23. Slide Re-do: THE STRATEGIC SERVICE VISION AND SERVICE PROFIT CHAIN MANAGEMENT Growth in Stock Share Prices (1986-1995) 150% 125% 100% 75% 50% 25% SSeerrvviiccee PPrrooffiitt CChhaaiinn SS&&PP 550000 AAvveerraaggee CCoommppaarr-- iissoonn FFiirrmmss Source: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger (1997), The Service Profit Chain, The Free Press, New York. Firms that follow the Service Profit Chain model grow faster than their peers. The larger graphic highlights the differences among the three types of firms.
  24. 24. Be sure to check out Lesson 3: Ensure Legibility. Available at: www.slideshare.net/TheMissionGroup/ improving-your-powerpoint-presentations-pt-3
  25. 25. Clarity, focus, and visual interest → success.
  26. 26. Do you need to take your presentations to the next level? We can help! Workshops Consulting Design
  27. 27. Clarity, focus, and visual interest => Thank You! success. Alan Hoffman “The Prince of PowerPoint” alan@missionconsult.com (619) 232-1776

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