ELearningU Webinar - August 30th
 

ELearningU Webinar - August 30th

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ELearningU Webinar - August 30th ELearningU Webinar - August 30th Presentation Transcript

  • Founder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com
  • The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 500+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
  • We Are Driven By Smartphones Source: TNS/Kanter Group
  • Why Location? Source: TNS/Kanter Group
  • Response To The Check-in
  • Different Strokes For Different Folks
  • Location Services Are On The Rise• 95% of SmartPhone owners look for location information• Half of them receive location-specific offers• Today 114M use check-in services, in 2014 1.4B• In 2011 48M people accessed maps on their mobile phone Source: LBMA/Forrester
  • Who’s Using Location Services?• Annual Income of $105,000• 49% Have A College Degree• 21% Have A Post-Graduate Degree Source: LBMA/Forrester
  • The Challenge For Marketers
  • Deals Are Indeed Important
  • But Not Unless It’s Right For You
  • Connecting Location To Loyalty
  • Scavenger Hunt Anyone?
  • Location-Based Storytelling
  • Birds Of A Feather • Magic Places • NFC = BUMP • Unlock Levels • Local Leaderboards
  • Billboard + Mobile App
  • Billboard + Mobile App
  • Connecting Content & Location
  • Think Augmented Reality
  • Creating New Inventory
  • Your Home Is A Location Too
  • Play That Beat Mr. D.J.
  • Location Is About Data
  • Gamifying The Kiosk/Vending Machine
  • Take The Message To The People
  • Bridging Social & Location
  • Key Takeaways•  A place is wherever you are right now•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.•  LBM is not only about mobile, but the integration of media around places
  • ASIF R. KHAN - Founder & PresidentASIF@THELBMA.COM@AsifRKhan or @TheLBMA