ELearningU Webinar - August 30th

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ELearningU Webinar - August 30th

  1. 1. Founder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com
  2. 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 500+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
  3. 3. We Are Driven By Smartphones Source: TNS/Kanter Group
  4. 4. Why Location? Source: TNS/Kanter Group
  5. 5. Response To The Check-in
  6. 6. Different Strokes For Different Folks
  7. 7. Location Services Are On The Rise• 95% of SmartPhone owners look for location information• Half of them receive location-specific offers• Today 114M use check-in services, in 2014 1.4B• In 2011 48M people accessed maps on their mobile phone Source: LBMA/Forrester
  8. 8. Who’s Using Location Services?• Annual Income of $105,000• 49% Have A College Degree• 21% Have A Post-Graduate Degree Source: LBMA/Forrester
  9. 9. The Challenge For Marketers
  10. 10. Deals Are Indeed Important
  11. 11. But Not Unless It’s Right For You
  12. 12. Connecting Location To Loyalty
  13. 13. Scavenger Hunt Anyone?
  14. 14. Location-Based Storytelling
  15. 15. Birds Of A Feather • Magic Places • NFC = BUMP • Unlock Levels • Local Leaderboards
  16. 16. Billboard + Mobile App
  17. 17. Billboard + Mobile App
  18. 18. Connecting Content & Location
  19. 19. Think Augmented Reality
  20. 20. Creating New Inventory
  21. 21. Your Home Is A Location Too
  22. 22. Play That Beat Mr. D.J.
  23. 23. Location Is About Data
  24. 24. Gamifying The Kiosk/Vending Machine
  25. 25. Take The Message To The People
  26. 26. Bridging Social & Location
  27. 27. Key Takeaways•  A place is wherever you are right now•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.•  LBM is not only about mobile, but the integration of media around places
  28. 28. ASIF R. KHAN - Founder & PresidentASIF@THELBMA.COM@AsifRKhan or @TheLBMA

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