Founder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com
The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 500+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
We Are Driven By Smartphones Source: TNS/Kanter Group
Location Services Are On The Rise• 95% of SmartPhone owners look for location information• Half of them receive location-specific offers• Today 114M use check-in services, in 2014 1.4B• In 2011 48M people accessed maps on their mobile phone Source: LBMA/Forrester
Who’s Using Location Services?• Annual Income of $105,000• 49% Have A College Degree• 21% Have A Post-Graduate Degree Source: LBMA/Forrester
Key Takeaways• A place is wherever you are right now• Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.• LBM is not only about mobile, but the integration of media around places
ASIF R. KHAN - Founder & PresidentASIF@THELBMA.COM@AsifRKhan or @TheLBMA
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