1. Founder & President
@AsifRKhan or @TheLBMA on twitter
www.TheLBMA.com

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 500+ members with chapters in:
Toronto, Montreal, New York, San Francisco,
Amsterdam, London, Singapore

3. We Are Driven By Smartphones
Source: TNS/Kanter Group

4. Why Location?
Source: TNS/Kanter Group

5. Response To The Check-in

6. Different Strokes For Different Folks

7. Location Services Are On The Rise
• 95% of SmartPhone owners look for location information
• Half of them receive location-specific offers
• Today 114M use check-in services, in 2014 1.4B
• In 2011 48M people accessed maps on their mobile phone
Source: LBMA/Forrester

8. Who’s Using Location Services?
• Annual Income of $105,000
• 49% Have A College Degree
• 21% Have A Post-Graduate Degree
Source: LBMA/Forrester

9. The Challenge For Marketers

10. Deals Are Indeed Important

11. But Not Unless It’s Right For You

12. Connecting Location To Loyalty

13. Scavenger Hunt Anyone?

14. Location-Based Storytelling

15. Birds Of A Feather
• Magic Places
• NFC = BUMP
• Unlock Levels
• Local
Leaderboards

16. Billboard + Mobile App

17. Billboard + Mobile App

18. Connecting Content & Location

19. Think Augmented Reality

20. Creating New Inventory

21. Your Home Is A Location Too

22. Play That Beat Mr. D.J.

23. Location Is About Data

24. Gamifying The Kiosk/Vending Machine

25. Take The Message To The People

26. Bridging Social & Location

28. Key Takeaways
• A place is wherever you are right now
• Every person, place and thing will be geo-addressable and
have a geo-relationship to everything else.
• LBM is not only about mobile, but the integration of media
around places

29. ASIF R. KHAN - Founder & President
ASIF@THELBMA.COM
@AsifRKhan or @TheLBMA