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ELearningU Webinar - August 30th

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  • 1. Founder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com
  • 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 500+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
  • 3. We Are Driven By Smartphones Source: TNS/Kanter Group
  • 4. Why Location? Source: TNS/Kanter Group
  • 5. Response To The Check-in
  • 6. Different Strokes For Different Folks
  • 7. Location Services Are On The Rise• 95% of SmartPhone owners look for location information• Half of them receive location-specific offers• Today 114M use check-in services, in 2014 1.4B• In 2011 48M people accessed maps on their mobile phone Source: LBMA/Forrester
  • 8. Who’s Using Location Services?• Annual Income of $105,000• 49% Have A College Degree• 21% Have A Post-Graduate Degree Source: LBMA/Forrester
  • 9. The Challenge For Marketers
  • 10. Deals Are Indeed Important
  • 11. But Not Unless It’s Right For You
  • 12. Connecting Location To Loyalty
  • 13. Scavenger Hunt Anyone?
  • 14. Location-Based Storytelling
  • 15. Birds Of A Feather • Magic Places • NFC = BUMP • Unlock Levels • Local Leaderboards
  • 16. Billboard + Mobile App
  • 17. Billboard + Mobile App
  • 18. Connecting Content & Location
  • 19. Think Augmented Reality
  • 20. Creating New Inventory
  • 21. Your Home Is A Location Too
  • 22. Play That Beat Mr. D.J.
  • 23. Location Is About Data
  • 24. Gamifying The Kiosk/Vending Machine
  • 25. Take The Message To The People
  • 26. Bridging Social & Location
  • 27. Key Takeaways•  A place is wherever you are right now•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.•  LBM is not only about mobile, but the integration of media around places
  • 28. ASIF R. KHAN - Founder & PresidentASIF@THELBMA.COM@AsifRKhan or @TheLBMA