The slides for our webinar hosted on Dec 17, 2013 and again on January 15, 2014

1. THE MANUFACTURER’S MARKETING GUIDE FOR 2014
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2. CHRIS SWANSON is Chief Executive Officer and co-founder of PureDriven, based in Two Harbors, MN.
PureDriven is a Web marketing and digital firm and Christopher leads the vision of PureDriven and business
development and marketing teams.
Before his tenure at PureDriven, Chris was Vice President of Operations for Wi-Fi Guys; a wireless Internet
company that provides managed guest wireless Internet solutions for hospitality venues throughout the USA.
In 2008, Christopher was appointed by Governor Tim Pawlenty to be on the inaugural Minnesota High-Speed
Broadband Task Force.
In 2009, PureDriven was chosen by Lake County, Minnesota to assist with its strategy to secure a $70 million
dollar ultra-high-speed fiber-optic network project for the citizens of Lake County, Minnesota. This effort was
successful and Lake County is currently in the build process of this network.
In 2010, PureDriven was asked by the mayor of Duluth, Minnesota to lead the ongoing effort to bring Google’s
ultra-high speed fiber network to Duluth.
Through the strategy that PureDriven helped develop and online community efforts, Duluth ranked number one
out of eleven-hundred communities for online presence, and number one in community engagement.
In 2010 Christopher won the prestigious 20 under 40 Award, sponsored by the Duluth News Tribune, for his
entrepreneurship and dedication to bringing critical services to the region of Northern Minnesota.
He also served on the Two Harbors City Council and was first elected in 2002 and won a re-election bid in
2006 and 2010.
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4. “DO NOT GO WHERE THE PATH MAY LEAD, GO INSTEAD WHERE
THERE IS NO PATH AND LEAVE A TRAIL.”
~ Ralph Waldo Emerson
In 2014 there are some
significant trend changes
and paradigm shifts that
are hitting the internet in
a big way.
It’s important to have a plan for 2014
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5. Begin by looking at the year in review.
How much did you spend on marketing?
Review every closed deal.
WE CANNOT SEE WHERE WE ARE GOING UNTIL WE LOOK
WHERE WE HAVE BEEN.
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6. PECIFIC
EASURABLE
TTAINABLE
EALISTIC
IMELY
Products
Industries
POLL:
What is your main
marketing goal for
2014?
Personas
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7. THE BUYER PERSONA
SHOWS YOU THE
Slicing up your marketplace
into individual groups of
people.
Boil down the total research
into commonalities among the
groups.
DIRECTION YOU SHOULD
HEAD WHILE YOU ARE
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BUILDING OUT YOUR
MARKETING PATH.
Learn everything you can
about those people.
Create a general profile that
encompasses each group’s
holistic ideals.
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9. DEVELOPED on an easy to use platform.
A GOOD REPRESENTATIVE of your company and brand.
MOBILE FRIENDLY.
CONNECTED to your social networks.
EASY TO NAVIGATE.
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10. Educational
Newsletter
More
Free Trials
Poll
Blogs
White Papers
Webinars
What is the hardest
part of content
development for
you?
A. Strategy
B. Creative
C. Distribution
D. Management
E. All of the Above
ADVENTURE IS WORTHWHILE IN ITSELF.
~ AMELIA EARHART
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11. Our Accelerated Lead Growth (ALG) Program couples inbound marketing with additional
Internet marketing tactics to build leads for our customers.
The ALG program combines the ALG marketing software with PureDriven’s marketing strategies.
Get More Traffic
Get More Leads
Get More Sales
With SEO, Social Media, and
With Landing Pages, Calls-To-Action,
With Email, Lead Intelligence,
Blogging Tools
and Forms Building Tools
and Marketing Automation
Start your free trial of the
ALG Software today
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12. ONE WAY TO GET THE MOST OUT OF LIFE IS TO LOOK UPON IT AS AN ADVENTURE.
~ WILLIAM FEATHER
Website
www.puredriven.com
E-mail
marketing@puredriven.com
Phone
218-834-3170
QUESTIONS?
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