1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
Cloud Factory 2014: Cloud Conventional
Wisdom Shifts for Enterprise

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Born on the Cloud
Businesses
Enterprise IT Follows and Makes Market
After 8 Years of Cloud – Enterprise Adoption 5%, but on the
Move
Cloud Market Adoption
As seen in the shift of IT spend from
Traditional IT purchases to Cloud
Innovators
2.5%
100%
75%
50%
25%
0%
Early
Adopters
13.5%
Early
Majority
34%
Late
Majority
34%
Laggards
16%
MarketShare
5yr Adoption
Curve
2013
5%
2018
40%
• Original cloud conventional wisdom
was built on AWS (and others)
principles to achieve the “New style
of IT”
• Enterprise IT is now “redefining”
conventional wisdom based on
enterprise needs
• Enterprise IT will make the cloud
market as adoption increases
materially over next 3 years
• Business Outcomes becomes the
driver over the next three years

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Enterprise and Commodity Becomes Redefining Cloud
Wisdom
• Easily Accessible
• New IT monetization model
• Rapid scalability
• Dictates Sizing & Configuration
• Unpredictable (performance and
availability)
• Enterprise Contracts & Defined
SLA
• Security & Compliance
• Enterprise Class Customer Care
• Predictable Performance
• Planned Scalability
Cloud Natives Enterprise IT
EnterpriseCommodity

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Customer’s perspective after 8 years of
“Cloud Computing”
ConsumeBuild
1. Applications
New
2. Applications
It’s about application
strategies – Business
Outcomes
1. Hybrid
Existing
Reality is Enterprise
IT lives in a hybrid
world
Internal Service
Providers3. 4. “G” Clouds
• Citizen Engagement
• Trust in Government
• Costs, Speed,
Agility
• Data sovereignty
• New Private
Cloud
• Speed
• Agility
• Cost effective
• Governance to
the public cloud
• Skills & maturity
Open Now Matters – Speed to Innovation, Transparency, Standards, Flexibility

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Hybrid has emerged as the enterprise model
Cloud Native Enterprise IT
Public Cloud Private Cloud
Hybrid
Gave us speed, agility and new
consumption models
Enterprise requirements go
beyond the ability of a single
delivery model
Navigating the
customer cloud journey
with theRight Destination
for the
Right Application
& Business Outcome

6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Business Outcomes Define Cloud – The Business Unit and
CIO diverge
Business Owners Markets are Fast Public Cloud
It’s a Simple Equation
Have business
problems
Require fast
solutions
Business owners will
trade-off almost anything
to move at market speed

7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Cloud adoption: a new tension between
Business & IT
Business is adopting cloud 2.5x faster than IT1
While CIO’s are concerned about cloud risk
79% concerned about vendor lock-in3
75% worried about cloud performance and availability3
70% have security top of mind2
63% prefer integration of cloud services and on-premise services3
Held
captive
2.5x faster
CIO’s: Doing nothing is NOT an option anymore.
IT organizations are at risk to become less
relevant

8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Internal Service Provider Drives Enterprise – The CIO and Business
Unit
Hybrid
Public Cloud
Commodity IT
Variable Workloads
Cloud LandscapeBusiness Owners
Have business
problems
Markets are Fast
Internal Service
Provider
Private Cloud
Differentiating IT
Core IT
The Business and IT landscape is more complex than a “Simple Equation”
• Data sovereignty
• Budget constraints
• IP protection
• Compliance
• Governance
• Competence
• Culture
• Agility
• Speed
Considerations
Transforming IT
organization to agile
trusted partner by
increasing the velocity of
IT

9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Journey to the new style of IT
20th Century Fox
• Positions IT as they key internal service provider and trusted partner for all
LOBs
• IT Delivers agile, scalable, cost-effective, multi-supplier hybrid cloud services
environment
• Enables Fox to focus on R&D of applications that drive the business forward
Client outcome
“Our partnership with HP has allowed Fox to better control and manage all traditional and
new IT services while driving the company forward by embracing and leveraging new cloud
technologies. This is not the death of IT, but rather the emergence of IT as a service broker
which is critical for survival and growth in today’s hybrid world. ”
John Herbert, CIO, 20th Century Fox

10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
HP-Singtel G-Cloud Solution for Government of
Singapore
Business Need:
• Offer fast and secure access to critical IT functions
and resources required to respond to business and
citizen demands, delivered as IaaS and PaaS services
in a common G-cloud service catalog
• Connect with citizens to provide superior user
experience
Solution Objective:
• Standardization of Platform for Govt e-services
• Reduce capex in software Licenses and hardware
Outcome:
• Private government cloud for whole-of-government
use where security and governance requirements
could not be met by public clouds.
• Pay Per Use, Quick to deploy, no depreciation of
assets

11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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