There are many ways that brands can engage with their target demographic. Facebook allows companies the unique ability to strengthen brand loyalty while promoting their products or services at the same time.
Here is a list of postings that will make your Facebook brand page a social media success.
1. Informative, Fun Fact, Educational
These postings tend to be highly sharable because people like to share
relevant and valuable information and statistics.
2. This or That?
These types of postings garner a high number of comments, as fans like to
share their opinions. They also provide fans with an easy ability to partake in
voting, which tends to increase the likelihood that someone would be willing
to take the time to engage.
3. Fill in the Blank
This posting is great for increasing fan engagement. People love giving their
opinions or guessing an answer.
4. Question to Fans
This is an excellent way to find out information from your fans. Want to know
what color they like most, what spring style they’re most excited about, what
postings they want to see more of? Just ask your fans, they’ll be sure to let
you know.
5. Positive Reviews
When tastefully done in moderation, these postings can validate your brand
and give you the opportunity to give a shout out to a fan for giving you a
glowing recommendation.
6. Promotional
At the end of the day, you’re brand is on social media to promote and
increase return on investment. Your fans like your brand, they’ve already
proven it by “Liking” your page so be sure to use this medium to promote
new or existing products and services.
7. Funny and Entertaining
Feel free to showcase your company’s personality by posting funny and
entertaining content that your fans will enjoy. After all, the number one
reason people are on Facebook is to be entertained.
8. Cross Promote
Be sure to use your most popular platform to promote your other platforms.
Always give fans a reason to follow on your other platforms by telling them
what’s in it for them.
9. Caption
A great way to increase comments is to post a photo and have fans give it
a caption. These postings tend to work best when they are shocking or
funny.
10. Quote
A good quote that inspires people or is very relatable is a great way to
increase likes and shares.
11. As you may have noticed, most of
these postings include a healthy
mixture of others.