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There is more to Google Analytics...
In-Page Analytics
Level: Beginner
Understand How People Interact With Your
Website
Which parts of your website are most popular?
Which links users are clicking the most?
Which links are completely ignored?
Are the users able to find what they are looking?
Are the users looking at what you want them to see?
Is the content and layout optimal?
In-Page Analytics
It is an intuitive visual map giving instant access to
visitor’s navigation
In-Page Analytics
It is an intuitive visual map giving instant access to
visitor’s navigation
Available Under
Behavior > In-Page Analytics
In-Page Analytics
It is an intuitive visual map giving instant access to
visitor’s navigation
Available Under
Behavior > In-Page Analytics
Behavior> Site Content > All
Pages, when you drill in to a
specific page, click the In-
Page tab.
OR
In-Page Analytics (cont)
Behavior Analytics look at the transition between the pages
Page1
Main Page2
In-Page Analytics (cont)
Behavior Analytics look at the transition between the pages
Page1
Main Page2
In-Page Analytics looks into the details of each page
In-Page Analytics – Sample Data
Bubbles here indicate the percentage of clicks
In-Page Analytics – Sample Data (cont)
Hovering over the bubble shows the percentage
and numeric value of click
Browser Size Feature
Shows what percentage of a web page is visible to visitors without
scrolling
Browser Size Feature
Consider the example shown in the above figure. The white portion
of the page depicts the visible content to the 80% of all traffic on the
web without scrolling. The rest of the page is identified by a color
overlay.
Please note that the highlighted slider, which can be modified.
This feature helps you maintain the high visibility of the content which
leads to conversation.
Shows what percentage of a web page is visible to visitors without
scrolling
Enhanced Link Attribution
Analytics cannot distinguish
multiple links on one page that led
to same destinations
E.g. Link to facebook is available on the header
as well as footer of the website
Enhanced Link Attribution
Analytics cannot distinguish
multiple links on one page that led
to same destinations
E.g. Link to facebook is available on the header
as well as footer of the website
The solution is to allow
Enhanced Link Attribution in
analytics
Enhanced Link Attribution
Analytics cannot distinguish
multiple links on one page that led
to same destinations
E.g. Link to facebook is available on the header
as well as footer of the website
The solution is to allow
Enhanced Link Attribution in
analytics
It can also track buttons, menus,
and actions driven by JavaScript
Enhanced Link Attribution
Analytics cannot distinguish
multiple links on one page that led
to same destinations
E.g. Link to facebook is available on the header
as well as footer of the website
The solution is to allow
Enhanced Link Attribution in
analytics
It can also track buttons, menus,
and actions driven by JavaScript
It can be enabled through Admin
Settings > Properties Tab
Common Errors & Solutions
ERRORS
Access
denied
[Error:
20006]
Common Errors & Solutions
ERRORS
Access
denied
[Error:
20006]
Your site
doesn't load
ga.js from
Google...
Common Errors & Solutions
ERRORS
Access
denied
[Error:
20006]
Your site
doesn't load
ga.js from
Google...
We didn’t
find a
tracking
snippet of
your site...
Common Errors & Solutions
In your Web Property
Settings, enter the exact
URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com
are not same
Common Errors & Solutions
In your Web Property
Settings, enter the exact
URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com
are not same
Recent web browser
updates block scripts
from loading in a session
by default.
In the URL bar click
the shield icon and Load
unsafe script
Common Errors & Solutions
In your Web Property
Settings, enter the exact
URL for the web page,
http://www.example.com ,
http://example.com, and
https://www,example.com
are not same
Recent web browser
updates block scripts
from loading in a session
by default.
In the URL bar click
the shield icon and Load
unsafe script
Use the current versions
of Chrome
or Firefox, and
Microsoft Internet
Explorer 9 or later.
Few Limitations
Links in Multimedia/Flash
are not tracked.
Few Limitations
External Links
are not tracked.
Links in Multimedia/Flash
are not tracked.
Few Limitations
Links to Download
files can’t be identified.
External Links
are not tracked.
Links in Multimedia/Flash
are not tracked.
Thank You!
If you are looking for information regarding our products and
service or have a general query, please feel free to contact us
at contact@techarete.com
www.techarete.com

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Using In-Page Analytics to Understand How People Interact With Your Website

  • 1. There is more to Google Analytics... In-Page Analytics Level: Beginner
  • 2. Understand How People Interact With Your Website Which parts of your website are most popular? Which links users are clicking the most? Which links are completely ignored? Are the users able to find what they are looking? Are the users looking at what you want them to see? Is the content and layout optimal?
  • 3. In-Page Analytics It is an intuitive visual map giving instant access to visitor’s navigation
  • 4. In-Page Analytics It is an intuitive visual map giving instant access to visitor’s navigation Available Under Behavior > In-Page Analytics
  • 5. In-Page Analytics It is an intuitive visual map giving instant access to visitor’s navigation Available Under Behavior > In-Page Analytics Behavior> Site Content > All Pages, when you drill in to a specific page, click the In- Page tab. OR
  • 6. In-Page Analytics (cont) Behavior Analytics look at the transition between the pages Page1 Main Page2
  • 7. In-Page Analytics (cont) Behavior Analytics look at the transition between the pages Page1 Main Page2 In-Page Analytics looks into the details of each page
  • 8. In-Page Analytics – Sample Data Bubbles here indicate the percentage of clicks
  • 9. In-Page Analytics – Sample Data (cont) Hovering over the bubble shows the percentage and numeric value of click
  • 10. Browser Size Feature Shows what percentage of a web page is visible to visitors without scrolling
  • 11. Browser Size Feature Consider the example shown in the above figure. The white portion of the page depicts the visible content to the 80% of all traffic on the web without scrolling. The rest of the page is identified by a color overlay. Please note that the highlighted slider, which can be modified. This feature helps you maintain the high visibility of the content which leads to conversation. Shows what percentage of a web page is visible to visitors without scrolling
  • 12. Enhanced Link Attribution Analytics cannot distinguish multiple links on one page that led to same destinations E.g. Link to facebook is available on the header as well as footer of the website
  • 13. Enhanced Link Attribution Analytics cannot distinguish multiple links on one page that led to same destinations E.g. Link to facebook is available on the header as well as footer of the website The solution is to allow Enhanced Link Attribution in analytics
  • 14. Enhanced Link Attribution Analytics cannot distinguish multiple links on one page that led to same destinations E.g. Link to facebook is available on the header as well as footer of the website The solution is to allow Enhanced Link Attribution in analytics It can also track buttons, menus, and actions driven by JavaScript
  • 15. Enhanced Link Attribution Analytics cannot distinguish multiple links on one page that led to same destinations E.g. Link to facebook is available on the header as well as footer of the website The solution is to allow Enhanced Link Attribution in analytics It can also track buttons, menus, and actions driven by JavaScript It can be enabled through Admin Settings > Properties Tab
  • 16. Common Errors & Solutions ERRORS Access denied [Error: 20006]
  • 17. Common Errors & Solutions ERRORS Access denied [Error: 20006] Your site doesn't load ga.js from Google...
  • 18. Common Errors & Solutions ERRORS Access denied [Error: 20006] Your site doesn't load ga.js from Google... We didn’t find a tracking snippet of your site...
  • 19. Common Errors & Solutions In your Web Property Settings, enter the exact URL for the web page, http://www.example.com , http://example.com, and https://www,example.com are not same
  • 20. Common Errors & Solutions In your Web Property Settings, enter the exact URL for the web page, http://www.example.com , http://example.com, and https://www,example.com are not same Recent web browser updates block scripts from loading in a session by default. In the URL bar click the shield icon and Load unsafe script
  • 21. Common Errors & Solutions In your Web Property Settings, enter the exact URL for the web page, http://www.example.com , http://example.com, and https://www,example.com are not same Recent web browser updates block scripts from loading in a session by default. In the URL bar click the shield icon and Load unsafe script Use the current versions of Chrome or Firefox, and Microsoft Internet Explorer 9 or later.
  • 22. Few Limitations Links in Multimedia/Flash are not tracked.
  • 23. Few Limitations External Links are not tracked. Links in Multimedia/Flash are not tracked.
  • 24. Few Limitations Links to Download files can’t be identified. External Links are not tracked. Links in Multimedia/Flash are not tracked.
  • 25. Thank You! If you are looking for information regarding our products and service or have a general query, please feel free to contact us at contact@techarete.com www.techarete.com