Is it important for you to follow the guidelines in the CTIA Short Code Compliance Handbook? Yes, as the CTIA does regular audits of text messaging campaign, based on the most recent guidelines found in the CTIA Short Code Compliance Handbook, which can be downloaded here: http://www.tatango.com/ctia-short-code-monitoring-handbook/. If a text messaging campaign is found to be in violation of any of the guidelines in the handbook, the text messaging campaign can be deactivated by the wireless carriers. That's why we created this free SMS marketing webinar, in which we cover how you can ensure that your SMS campaign is fully CTIA compliant. Watch a recorded version of the webinar here: http://get.tatango.com/webinar-ctia-short-code-best-practices
If you're interested in reading more about CTIA short code compliance, http://get.tatango.com/guide-understanding-ctia-compliance be sure to download our free guide on this topic here: http://get.tatango.com/guide-sms-messaging
Also, check out our free template to CTIA sms marketing compliance here: http://get.tatango.com/blueprint-tcpa-ctia-template