ITALIAN FUTURISM (1909-1944): ART+DRINK

THE
FUTURIST
MIXOLOGY
AT THE
BEGINNING
OF ‘900

HISTORICAL
INTRODUCTION:
THE END OF 1800 IS
FULL OF CHANGE
PROGRESS IS
UNSTOPPABLE
CAPITALISM IS
GROWING IMPETUOS
IN USA AND GERMANY

THERE IS A
PROGRESSIVE
ABANDONMENT OF
AGRICOLTURE
THE CITY GROWS
THE PROGRESS OF
INDUSTRY NEEDS NEW
POWER

IN THIS PERIOD ARE
FOUNDED THE COLOSSUS
OF INDUSTRIAL STEEL,
CARS, CHEMICAL AND
ELECTRICITY.
IN ITALY THE INDUSTRIAL
PROGRESS IS CONCENTRED
IN MILAN, TURIN AND
GENOVA

THE CITIES ARE THE
SYMBOL OF THIS
PROGRESS
THEY SWARMING OF
PEOPLE, FIRST MOTOR
COACHES AND TRAM
THE DARKNESS IS RIPPED
BY THE ELETRIC LIGHT OF
LAMP

THIS SPECTACULAR
VIEW OF PULSING
LIFE IS THE BASE TO
ELABORATE THEIR
MANIFESTO
THE NEW MAN THAT
BUILD HIS FUTURE
FREE FROM THE
SLAVERY OF TIME
AND EARTH,
CHALLEGING THE
SKY

AMERICA WITH
NEW YORK IS THE
DREAM OF
FUTURIST.
THE SKYLINE FULL
OF SKYSCRAPER IS
THE CITY IMAGINED
BY FUTURIST

DEPERO LIVED IN NEW
YORK DURING 1928 TO
1930 AND WORK FOR
IMPORTANT
MAGAZINE.
HE PAINT THE WALL
OF RESTAURANT
ZUCCA IN NEW YORK
AND MADE THE
COSTUMES FOR THE
DANCER OF AMERICAN
SKETCHES.

THE FUTURIST ARTISTS
WILL CAME IN
AMERICA THE SECOND
TIME IN 1933 FOR THE
EXIBITION OF
CHICAGO.
THE FUTURST
ARCHITETS DRAW THE
PAVILLION AND ITALO
BALBO REACH THE BAY
IN FRONT OF IT
CROSSING THE OCEAN
WITH 25 PLANES

ITALY IS JUST CAME OUT FROM
THE DEPRESSION OF 1894
THE INDUSTRY START TO RISE
AGAIN.
CAR, PLANE AND SHIP ARE
THE SYMBOL OF THIS
REINASSANCE FROM 1910 TO
1931

THE ITALIANS ARE ALSO
LOOKING FOR NEW
AMUSEMENT BORN IN THIS
PERIOD LIKE CINEMA.
TELEVISION WILL BE
INVENTED IN 1927 IN
AMERICA AND SPREAD IN
ITALY DURING 1939…

THE FIRST DISTILLERY
OPEN IN 1846,
FOLLOWED BY OTHER.
BUT THE INCREASE
ARRIVE AT THE END OF
CENTURY.
THE NEW WELFARE
STIMULATE THE BORN
OF NEW LIQUOR AND
SODA INDUSTRY TO
SATISFIED THE NEW
WILL OF ITALIANS

TO UNDERSTAND
WHY FUTURIST
ARRIVED TO MIX
COCKTAIL IS
NECESSARY TO READ
THE HISTORY OF
THIS ITALIAN
VANGUARD

THE FIRST STEPS OF
THE VANGUARD
WERE IN THE
ROOMS OF THE
MOST IMPORTANT
BARS OR CAFE’ OF
MILAN.
WE MUST
UNDERLINE HOW
THE BARS ARE ONCE
AGAIN THE PLACE
WERE THE HISTORY
IS DONE…

MARINETTI, CARRA’,
CANGIULLO, RUSSOLO E
BOCCIONI ARE THE MEMBER
OF THIS SMALL BUT ANIMATED
GROUP.
THE IDEAS ARE AGAINST THE
ART OF THE PAST, THE CURRENT
MORAL, THE DECANDETISM AND
THE PACIFISM.
THE FIRST WORLD WAR IS
COMING….

THE NEWSPAPERS IN THE
1914 WROTE ABOUT EPIC
FIGHT BETWEEN FUTURIST
GROUP AND THE PEOPLE
THAT IS NOT DISPOSED TO
ACCEPT THE RUDENESS AND
PROVOCATIONS.
THESE YOUNG GUYS WANT
THAT ITALY JOIN THE WAR IN
THE NAME OF NATIONALISM.

FILIPPO TOMMASO
MARINETTI IS THE
LEADER OF THIS
MOVIMENT.
HE HAVE A LOT OF
CHARISMA AND AN
ENGAGING DIALECTIC.

THE MOVEMENT GROW UP,
THANKS TO THE ACTIVITIES
OF MARINETTI AND
FRIENDS.
THE ENTHUSIASM IS HIGH
IN THE NEW MEMBERS
THAT JOIN THE FUTURISM.

20 FEBRUARY 1909 WITH A
PROCLAMATION ON
“LE FIGARO” IN PARIS THE
FUTURISM VANGUARD IS
FOUNDED.

FUTURISM WAS ALLWAYS
CONTRARY TO CLOSE HIS
IDEAS IN THE NATIONAL
BORDERS .
FUTURISM RIMAINS THE
ONLY ONE ITALIAN ARTIST
VANGUARD THAT HAVE
INFLUENCED THE REST OF
THE EUROPEAN ARTISTS.

FUTURISM TOUCHED ALL
THE ART, TRYING TO
CHANGE THE RULES OF
THEM.
THEY WANT TO DESTROY
THE PAST AND GIVE A NEW
CONCEPT OF ART TO THE
WORLD.

LITERATURE AND POETRY
ARE THE FIRST TWO
ARTISTIC DISCIPLINES TO
BE ANALYZED BY THE
FUTURIST.
THE CHANGE OF THE RULES
IS DRASTIC.

THE OLD STYLE IS
DEFINITIVELY BANNED.
THE MILESTONE IS
“MAFARKA IL FUTURISTA”
PRINTED IN 1909, AT THE
SAME TIME OF THE
MANIFESTO OF FUTURISM.

THE NOVEL WAS PUT IN
PROCESS BECAUSE IT
CONTAINED EXPLICIT CALLS
ABOUT RAPE, SEXUAL
SIMBOL AND LUXURY.
SEX AND VIOLENCE ENTERED
FOR THE FIRST TIME IN A
ITALIAN BOOK.

MARINETTI IS ON THE
FIRST PAGE OF ALL
NEWSPAPER AND ACHIEVE
HIS RESULTS:
ALL SPEAKS ABOUT
FUTURISM AND HIS
REVOLUTIONARY IDEAS.

MARINETTI FORWARD
SOME THEMES THAT WILL
BE FACED YEAR AND YEARS
AFTER BY OTHERS
ARTISTS.
MAFARKA CREATE A SON, A
MECHANICAL ROBOT WITH
WINGS “GAZURMAH” AN
AUTOMATON THAT NEVER
SLEEP, THAT IS ABLE TO
WIN THE WIND AND THE
SUN.

Pilota stratosferico
Renato di Bosso
1938

IN 1914 MARINETTI
WROTE “ZANG
TUMB TUMB” THE FIRST
POEM OF WORDS IN
FREEDOM
THE FUTURISTA POETRY
IS ONOMATOPOEIC.
IS THE
RAPPRESENTATION OF
THE NOISE OF THE
OBJECTS DURING THEIR
ACTION.

Ogni 5 secondi cannoni da assedio sventtrrrrare spazio con
un accordo
ZZZANG TUMB TUN ammutinamento di 500 echi per
azzannarlo
sminuzzarlo sparpagliarlo all’inﬁiiiiiiinito nel centro di
quel zz-zang tumb tumb spiaccicato (ampiezza 50 kmq.)
balzare scoppi tagli pugni
batterie tiro rapido Violenza ferocia regolarita’ questo basso
grave
scandere strani folli agitatissimi acuti della battaglia.
Furia affanno orecchie occhi narici aperti! attenti! forza!
che gioia
vedere udire ﬁutare tutto tutto taratatatatatatata delle
mitragliatrici (….)

AT THAT TIME THERE IS
A NEW INVENTION THAT
CHARMS THE FUTURIST :
THE PLANE.
IT WILL CHANGE OURS
WAY OF LIFE.

IS DINAMIC AND FAST AND
PERMIT TO THE MEN TO
REACH PLACE IN LESS TIME.
AND GIVES TO THE MEN A
NEW DIFFERENT VIEW
ABOUT THE EARTH AND HER
LANDSCAPE.

THE AEROPAINTING
IS A NEW WAY TO
DESCRIBE OBJECT
AND LANDSCAPE
INVENTED BY
FUTURIST.

THIS TECNIQUE
REQUIRES TO THE
PAINTER TO DESCRIBE
THE SCENE IN
DIFFERENT POINT OF
VIEW.

THE FIRST YEARS OF ‘900
ARE EVEN THE YEARS OF
THE BIRTH OF CINEMA,
“SO CALLED” THE EIGHT
ART.
FUTURIST ARE FASCINATED
BY THIS NEW DISCIPLINE
OF EXPRESSION OF THE
EMOTIONS AND ACTIONS.

THE FUTURIST FILM
WILL BE ONLY TWO:
IN 1916
“VITA FUTURISTA”,
IN 1917
“PERFIDO INCANTO”.

BUT THE PAINT HAVE
TO CHANGE AGAIN.
THE PAINTER HAVE TO
DESCRIBE THE RAPID
MOVEMENT OF
OBJECTS ON THE
SCREEN OF THE
CINEMA

LIKE THE PHOTOGRAPHY
A SINGLE IMAGE IS NOT
ENOUGH.
THEY HAVE TO DESCRIBE
THE MOVIMENT.

THE THEATRE IS
RENEWED BY THE
CREATION OF
ABSTRACT,
METAPHORICAL
AND DREAMLIKE

CERAMIC IS
RENOWED BY
TULLIO D’ ALBISOLA

WITH DEPERO CHANGE
THE WAY TO CONCEPT
THE ELEGANCE.
NEVER MORE GREY OR
BLACK, BUT COLORS
THE ITALIAN SUIT HAVE
TO BE
AGGRESSIV
DINAMIC
AND
ISPIRE JOY

THE FEMININE FASHION
SHOULD BE PRATICAL
AND EASY TO WASH AND
IRON.
THE OBJECT WAS THAT
A SINGLE SUITE COULD
CHANGE TO “WORK” TO
“RELAX” OR “ELEGANT”
SIMPLY ADDING SOME
PARTICULAR.

BUT IS THE
ARCHITECTURE THE
DISCIPLINE WHERE THE
FUTURIST IMPRESSED
THE WORLD.
VISIONARY AND DARING
THEY ANTICIPATE OF
YEARS THE CONCLUSION
OF THE REST OF THE
ARCHITETS.

THE FUTURIST
REVOLUTION
OF THE MIXOLOGY© saperebere.com – Fulvio Piccinino© saperebere.com – Fulvio Piccinino© saperebere.com – Fulvio Piccinino© saperebere.com – Fulvio Piccinino© saperebere.com – Fulvio Piccinino
© Fulvio Piccinino saperebere.com

THE FUTURIST
MIXOLOGY
RAPPRESENT
THE FIRST AND
ONLY TRYING
TO CHANGE
DEFINITELY
THE RULES OF
MAKING
COCKTAILS IN
ITALY.

IN THE SAME TIME
THE IDEAS OF THE
ART IS BRING IN
THE MIXOLOGY:
THE COCKTAIL IS A
TEMPORARY
CREATION.
IT HAVE TO CAUSE
A DISCUSSIONS
AND EMOTIONS

COCKTAILS HAVE TO
DARE AND INSPIRE TO
THE DRINKERS
COMMENTS AND
EMOTIONS
BASED OF THEIR OWN
EXPERICENCE.
THE SURPRISE IS THE
RULE AT THE BASE OF
THIS MIXOLOGY

THE NEW RULES
OF THE
FUTURIST
MIXOLOGY :
THE OPTIMISM
AND THE FUN

THE SURPRISE IS THE
BASE OF THE FUTURIST
MIXOLOGY:
NO RECIPE IS
COMUNICATED TO
THE DRINKERS ONLY
THE NAME OF
COCKTAIL.
IN THIS WAY THE
SURPRISE RISE FUN
AND COMMENTS.

THE DECORATION IS
FOOD THAT HAVE
“TO BLEND” WITH
LIQUID TO GIVE TO THE
DRINKER SENSATIONS:
“SUGGESTIVE AND
DETERMINANT”
THE LINES OF BALANCE
OF POLIBIBITA ARE
DIFFERENT COMPARED
TO A COCKTAIL.

NO CLASSIC
DECORATION LIKE
ZEST OF LEMON OR
ORANGE
NO USE OF THE
MOST PART OF
CLASSIC LIQUOR
COMING FROM
FOREIGN
TRADITION

THE ALCOL OF
POLIBIBITA IS
PROPORTIONATED TO
THE ACTION THAT THE
DRINKER WILL DO
AFTER
ALCOL DIPENDS TO
THE DIFFICULTY TO
ACT OR TO THE MORAL
OF THE DRINKER.

THE FANTASY OF THE
MIXOLOGIST RISE TO THE
POWER WITH THE
TERRITORIAL TRADITION.
THE POLIBIBITA IS
EXPRESSION OF THE
TRULY ITALIAN FUTURIST
BEHAVE.
DRINK FUTURIST TO ACT
FUTURIST

THE
ANALYSIS OF
THE
POLIBIBITES

ARE DIVIDED IN A NEW
WAY, IN RELATION AT
THE USE AND THE ALCOL
IS PROPORTIONAL:
“PER MANGIARE”
“GUERRA IN LETTO”
“PACE IN LETTO”
“PRESTOINLETTO”
“SNEBBIANTI”
“INVENTINE”

“PER MANGIARE” ARE
BASICALLY A SORT OF
APERITIF WITH A
FUTURIST SIGNATURE .
SPARKLING WINE,
STILL RED WINE,
CEDRATA, A SODA
AROMATIZED WITH
CEDAR OR CLASSIC
ANISED LIQUOR WITH
STRANGE MATCH ARE
THE PROPOSAL IN THIS
COCCTAIL CLASS

THE “WAR IN BED”
HAVE A FERTLIZING
FUNCTION, ARE FULL
OF CALORIES TO
ENSURE A GOOD
PERFORMANCE.
WIDE USE OF SPICE,
EGGS AND ALCOL TO
LOWER THE MORAL
AND THE INHIBITION.

THE“FAST IN BED” AND
THE “PEACE IN BED” ARE
ANTITHETICAL TO THE
PREVIUS CLASS.
ARE CORROBORATIVE
AND ALCOLIC TO HEAT
THE COLD WINTER
NIGHTS.
A SORT OF “AFTER
DINNER” IF YOU DONT’T
HAVE A PARTNER.

THE “FOG DISSIPATOR”
SERVES TO REMOVE
FROM THE MIND THE
STUPID CONFORMIST
MORAL AND SECOND
THOUGHTS.
THESE ARE THE YEARS
OF THE STUDY OF FREUD
AND THE DISCOVER OF
“SUPER EGO”.

THE “INVENTIVE” ARE
FRESH AND QUITE ALCOLIC
TO HAVE FULMINATING
IDEAS.
ALCOL AND SPARKING WINE
WILL HELP THE DRINKER TO
FIND A SOUTION OF A
PROBLEM.
SPARKLING WINE
“MOSCATO D’ASTI” HAVE TO
BECAME THE ITALIAN
CHAMPAGNE IN THE PLANS
OF FUTURIST © Fulvio Piccinino saperebere.com

NONE OF THE FUTURIST
WAS A BARMAN SO:
ONLY ONE RECIPE OF
POLIBIBITE DECLARES
THE GLASS.
NONE DECLARES THE
PRAPARATION.
SHAKE OF STIR IS A
CHOICE OF THE
“MISCELATORE” © Fulvio Piccinino saperebere.com

GIOSTRA D’ALCOL
di E.Prampolini
( 6 cl Barbera d’Asti, 3 cl Cedrata
Tassoni e 3 cl di Campari)
THE CLASSIC MIX HAVE IN
THE DECORATION THE
STUNNING ELEMENT THAT
FUTURIST RESEARCH IN
EVERY THINGS THAT THEY
DO.
A SQUARE OF CHOCOLATE
AND CUBE OF CHEESE
“SWIM” IN THE LIQUID,
WHILE THE DRINKER TRY TO
SPEAR THEM WITH A STICK .

GRANDI ACQUE
di E.Prampolini
( 2 cl Grappa, 2 cl liquor of cumino, s,
2 cl gin, drops of mistrà, holy bread
phemaceutical e anchovy fillet)
WE CAN PRESUME READING
THE CHRONICLE THAT WAS
BEEN PRESENTED IN A
MARTINI’S GLASS.
AN OSTIA PHARMACEUTICAL
STUFFED WITH AN ANCHOVY
FILLETS IS FLOATING IN THE
LIQUID.
VERY INTRESTING THE
CONTRAST BETWEEN SALTY
AND SWEET OF ANIS AND
KUMMEL. © Fulvio Piccinino saperebere.com

AVANVERA dell’Ing. C. Barosi
( 3cl BRANDY , 3 cl SWEET VERMOUTH
1 cl STREGA, 5 slice of banana)
THE NAME IN ITALIAN MEANS “NON
SENSE” OR “SET WITHOUT A SENSE”.
THE DECORATION IS THE FIRST
ATTEMPT OF “SIDE DECORATION”
OR “MATCH WITH FOOD” OF THE
HISTORY OF ITALIAN MIXOLOGY.
ON A SMALL TRAY OF STEEL PUT A
LITTLE PILE OF GROUNDED COFFEE ,
ALMONDS, A FILLET OF SALTY
ANCHOVY, 3 SLICE OF BANANA,
3 SLICE OF TOMATOES AND 3 CUBES
OF PARMESAN.

COCCHI
PALLINI
STREGA
TASSONI

ITALIAN FUTURISM (1909-1944): ART+DRINK

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ITALIAN FUTURISM (1909-1944): ART+DRINK