Gary Dessler; the famous HR author on Talent Management live in Cairo

1. INSPIRING YOU
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR
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2. HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR
Dear HR Profess
ional,
It will be a grea
Human Resourc t pleasure for me to bring you
the most recent es 2.0 event in June 2010 as y the program for The
and human cap advances in human resources ou will be exposed to
it ,
exciting econom al measurement. The region is talent management
ic expansion; co
and HR professio mpanies are se entering a period of
gram administr nals will have to choose betwee eking HR leadership
ators or involved n
management pa being sideline pro-
This program pro rtners.
new decade. Wit mises to be one
of the most en
authors and HR h an unrivalled speaker faculty riching events of this
th ,
and Professor Ja ought leaders – Professor Gary including acclaimed
c Fitz Enz – this D
is an event not to essler, John Riker,
The comprehen be missed.
June 2010 offer sive program fo
r
world class HR s you the opport The Human Resources 2.0 even
unity to upda t in
ers in the field practices and share insights w te your knowledge of
ith internationa
l lead-
Don’t miss to h
forward to seei ighlight the dates in your ca
n
2010 – Egypt’s p g you at the Human Resourclendar! I am looking
remier annual ev es
als! ent for human re 2.0 event in June
source professio
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Dr. Mohamed A
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Chairman - AWA ou Farha
RENESS
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3. WHO WILL YOU MEET AT THE
HUMAN RESOURCES 2.0 EVENT?
Senior decision makers who understand the value derived
from human capital and require an in-depth knowledge of
the role played by HR in strategic business management
Middle to senior level executives and general managers
who wish to play a more active or effective role in aligning
HR strategy with overall business strategy
Executives responsible for the design and development of HR strategy including:
>> Vice Presidents of HR
>> Directors of HR Strategy
>> Directors of HR
>> HR Managers
>> HRD Directors and Managers
>> Performance Management Directors
>> Organisational Development Directors and Managers
>> Training Directors and Managers
HR generalists at every level
BENEFITS OF ATTENDING:
Attend the event as Gary Dessler will share with you his work of the past few years
on talent management, and its connections to enterprise strategy and goals, share
Blue Ocean Strategy logic and tools and its application to HR with John Riker, and
explore human capital metrics and ROI, predictive analytics and data integration
with Jac Fitz-Enz
Address the foremost challenges facing HR leaders and learn solutions during two
intensive days featuring discussions and presentations on the key themes of talent
management, succession planning, performance management, culture and diver-
sity, Blue Ocean Strategy and HR metrics and measurement
Participate in the interactive discussions to gain in-depth knowledge and practical
tools to tackle topical HR issues.
Learn how to present human capital data that speaks to the needs of management
and guide them in the most effective use of that talent
Find solutions to your HR challenges, exchange knowledge and experience with
leading HR professionals!
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR

4. JAC FITZ-ENZ
HR ringNeD IAthe Aman TICalS
Measu
A th RO of N Hu LY Capit
In 2007-2008 a consortium of industry and government developed a predictive management
model and operating system for managing human capital in the new century. It is titled Predic-
tive Management - HCM: 21®. HCM: 21® is built on four actions: strategic scanning, capabil-
ity planning, process optimization, predictive measurement. The unifying principles are align-
ment, integration and prediction that prepare an organization to compete in the 21st century.
Industrial era, supply-demand, and gap analysis no longer works. Relying on past data to manage
in an unsta ble, unpredictable future is a prescription for failure. The HCM: 21® mindset ensures
that an organization can prepare itself today to compete tomorrow. The process has been
successfully applied in the Americas, Europe and Middle East.
Dr. Fitz-Enz, the father of human resources measurement, will describe the latest advances in
measurement and analytics. Delegates will have an opportunity to have first hand practice with
metrics and predictive analytics.
Topics will include:
How to connect HR services to organizational quality, innovation, productivity and services
“QIPS”
Predictive Analytics: its logic and statistical applications
HCM:21 – a 4 step model of predictive management
Strategic Scanning to connect external and internal factors affecting the organization’s human,
structural and relational capital
Workforce Planning – shifting from filling jobs to building a workforce capable of handling
tomorrow’s challenges
Process Optimization – transforming expensive processes into value adding assets
Three Point Measurement System – connecting strategic, operational and predictive metrics
Dr. Jac, as he is known worldwide, is acknowledged as the father of human capi-
tal strategic analysis and measurement. During the 1970s he carried out origi-
nal research which led to the first human resources metrics in 1978 and to
benchmarks in 1985. As founder of the Saratoga Institute in 1980, he devel-
oped the first international HR benchmarking service, eventually covering
2,000 companies in a dozen countries. Recently, he was cited as one of the fifty
persons who have "significantly changed what HR does and how it does it" in
the past fifty years.
Dr. Fitz-enz has published over 220 articles, reports and book chapters on meas-
urement and management. His 8 books have been translated into 10
languages. He is the only two-time winner of the SHRM Book of the Year
Award for Human Value Management (1991) and The ROI of Human Capi-
tal (2001).
In 2006 named by SHRM as One of the fifty most influential persons in
human capital management, received Chairman's Award from IHRIM for
pioneering human capital benchmarking and honored as a "Legend"
by the ASTD and in 2004 Elected Fellow of the National Academy of
Human Resources
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR

5. JOHN RIKER
HR AND STRATEGY
Applying the Blue Ocean Strategy to the HR strategy
entional
it differ from more conv
1) What is Blue Ocean Strategy and how does g about
on level of understandin
strategy? This introd uction provides a comm You will be introduced to nce
BOS
gy is and what it is not. perie
what Blue Ocean Strate and Strategy Canvas as
well as the Buyer Ex
such as the Value Curve ategic Move
tools rn the concept of the Str
Cycle/Buyer Utility Ma p. In addition, you will lea , Raise, Create) at the heart of all Blue Ocean
mework (Eliminate, Redu
ce n be applied to HR
and the Four Action Fra w BOS tools and logic ca
speaker will begin to illustrate ho one of creating new ma
rket
Strate gies. In this section, the Value Inn ovation as the cornerst
your understanding of
strategy and to deepen
space. new
boundaries and create
tiv e to reconstruct market ual
e Ocean Strategy Initia l Awakening through Vis
2) Ho w do you conduct a Blu lat ion process, from Visua will
examine the BOS formu e Ocean Strategy. This
marke t space? Next you will t ho w to chart your own Blu ok
clear expectations abou are examples from the bo
Comm unication, and develop ame req uired. The speaker will sh
the resources and timefr t Management.
include a description of gy, Leadership and Talen
as well as real client ca ses on HR strate how
t market boundaries and
framework to reconstruc It
mpanies use the Six Path ty, Price, Cost, Adoption).
This section illustrates how co tigate business model risk (Utili
gic sequence right to mi
they must get the strate of noncustomers.
rtant concept
also introduces the impo
hes to strategy.
Key Benefits: re conventional approac
een Blu e Ocean Strategy and mo ir Process, Tipping Point
Lead-
Learn the key differences betw Strate gy (Value Innovation, Fa
and logic of Blue Ocean
Understand the concepts
ategy.
ership). ed to shape your HR str
ls and logic can be appli any.
Learn how BOS too ls and logic at your comp
Discuss how to get started and apply BOS too
John Riker is the Managing Director, Blue Ocean Strategy Initiative
Centre - Worldwide centre for all commercial and public interest in
Blue Ocean Strategy - and member of the Blue Ocean Strategy Net-
work, founded at INSEAD by Professors W. Chan Kim and Renée
Mauborgne. He has led Blue Ocean Strategy initiatives and work-
shops in Europe, the US, and Asia across industries as diverse as
media, telecom, pharmaceutical, beverages, and financial services.
John Riker holds an MBA from IMD Lausanne/Switzerland.
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR

6. GARY DESSLER
HR AND TALENT
Managing Talent for Competitive Advantage
Getting the right people in
pivotal roles at the right tim
to HR professionals, but do e should be nothing new
ne effectively, talent mana
term organizational success. gement can create long-
HR people should know how
ment strategies to business to align talent manage-
goals, integrate all related pro
create a “talent mindset” in cesses and systems and
their organization.
Key Benefits:
Attracting highly skilled wo
rkers - sourcing including
careers best practices employer branding and
Developing and integrating
new workers – design an
models for various position d create competency
s is a must for outstanding
Developing and retaining cu performance
rrent workers – succession
talent focus and assessing cap planning , leading the
ability and accountability
Assessing talent performan
ce – improved talent develop
tial, talent deployment and ment, realizing poten-
talent performance.
Integrating talent and busin
ess – aligning the Talent Ma
strategic management proces nagement with the
s
Reviewing talent manageme
nt – compare with other org
units/functions. anizations or business
Gary Dessler is a Professor of Business at Florida International University's
College of Business Administration in Miami, Florida. He holds a Bachelor
of Science degree from New York University, a Master of Science degree
from Rensselaer Polytechnic Institute, and a Ph.D. in Business Administra-
tion from the Bernard M. Baruch School of Business of the City University
.of New York
A prolific writer and researcher, Gary is the author of Essentials of Manage-
ment (1999), Essentials of Human Resource Management (1999), Manage-
ment: Leading People and Organizations in the 21st Century (1998),
Human Resource Management, 12th Edition (1997), among other books.
He wrote the syndicated "Job Talk" column for the Miami Herald for 10
years and has written numerous articles on organizational behavior, leader-
ship and quality improvement. His recent consulting assignments have
involved strategic planning, executive and management recruiting, estab-
lishing human resource management systems, and negotiating multina-
.tional joint ventures. Gary divides his time between New York and Miami
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR

7. DAY AGENDA
DAY I | June 07, 2010 Registration Level
VIP Pass
Enhance your experience at
08:00 – 09:45 Registration and Morning refreshments the Event. Register for the
VIP Pass and take advan-
09:45 – 10:00 Event Opening tage of the following exclu-
10:00 – 11:30 Jac Fitz-enz sive amenities and private
events throughout the two
HR & Analytics days
11:30 – 12:00 Coffee break and an opportunity to network Event Ticket
Easy Access
12:00 – 13:15 Jac Fitz-enz - Express entrance at Registra-
HR & Analytics tion desk
Premier Seating
13:15 – 14:30 Lunch and an opportunity to network - Exclusive premier seating in
the front rows of the room
14:30 – 16:00 Jac Fitz-enz - Class Room Setup
HR & Analytics Free Books
Receive a copy of:
16:00 – 16:15 Break - The new HR analytics by
16:15 – 17:30 Jac Fitz-enz Professor Jac Fitz-enz
- Blue Ocean Strategy by
HR & Analytics Professors Kim and Renee
Workbook
- Receive a copy of the event
DAY II | June 08, 2010 materials
Meals
- Coffee breaks, refresh-
ments and lunch are
08:00 – 09:00 Morning refreshments included
09:00 – 10:15 John Riker Enhanced Networking
Opportunities
HR & Strategy - Enjoy a private lunch
exclusive for the event VIPs
10:15 – 10:45 Coffee break and an opportunity to network Event Certificate
10:45 – 12:00 Gary Dessler - A wood palette VIP certifi-
cate signed by the speakers
HR & Talent
12:00 – 12:15 Break Standard Pass
12:15 – 13:15 Gary Dessler Event Ticket
Seating
HR & Talent - Class Room Setup
Workbook
13:15 – 14:30 Lunch and an opportunity to network - Receive a copy of the
14:30 – 16:00 Gary Dessler event materials
Meals
HR & Talent - Coffee breaks and
16:00 – 16:15 Break refreshments are included
Event Certificate
16:15 – 17:30 Gary Dessler - Signed by the speakers
HR & Talent
HUMAN RESOURCES 2.0
New Trends Shaping the Future of HR

8. INSPIRING YOU
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