TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur
Workshop: Alone in the Nest: How to Manage Twitter as a Solopreneur | Instructor: Ginny Cooper, Principal of The Cooper Group | @ginnycooper | Delivered Nov. 18, 2010 at TWTRCON SF 10 Why Learn to Manage Twitter? Because if you don’t, as a solo entrepreneur (or small business), it can manage you! Not everyone on Twitter is a big brand, influential personality, or generously funded non-profit with a huge market/global reach/big budget. Not every business can hire staff dedicated to building/maintaining relationships and reputations online in real-time. And quite frankly, most solopreneurs or small businesses engaged in brick and mortar operations or providing professional services that do not derive their income directly from Twitter and other social media cannot afford to waste time online. What You’ll Learn: This is the first step that every entrepreneur/small business considering using Twitter should take! How to decide if Twitter is right for you – GASP! (or I’m Only Here Because My PR Person Said I Had to Be!) How to manage your reputation, generate leads, grow your business and contribute to the conversation (or What is a Bird in the Hand Really Worth?) How to apply tried and true strategic planning methods to Twitter in order to maximize your investment of time and other resources (or Who Am I Following, Who’s Following Me and More Importantly – Why?)
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TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur
- 1. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Alone in the Nest: How to Manage Twitter as a Solopreneur Instructor: • Ginny Cooper, Principal of The Cooper Group | @ginnycooper
- 2. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
- 3. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
- 4. Alone in the Nest How to Manage Twitter as a Solopreneur
- 5. facebook fanatic Alone in the Nest - How to Manage Twitter as a Solopreneur Web Ninja Sales Guru Marketing Master PR Superstar Human Resources Manager Chief Twitterer!! Graphic Designer Extraordin aire Savvy Accountant IT Genius
- 6. Alone in the Nest - How to Manage Twitter as a Solopreneur Is Twitter right for me??? You should be on Twitter! – PR Person Decide If Twitter Is Right for You
- 7. Alone in the Nest - How to Manage Twitter as a Solopreneur Strategy: Conduct Research Strategy: Use Logic
- 8. Alone in the Nest - How to Manage Twitter as a Solopreneur What am I really worth??? Manage Reputation Generate Leads Grow Business Contribute
- 9. Alone in the Nest - How to Manage Twitter as a Solopreneur Strategy: Employ Good Business Practices Strategy: Keep Your Objectives in Mind Strategy: Personalize Twitter
- 10. Alone in the Nest - How to Manage Twitter as a Solopreneur Who am I following??? Who’s following me??? Why???Create a Strategic Plan For Twitter
- 11. Alone in the Nest - How to Manage Twitter as a Solopreneur Surprise! We just did that! A Strategic Plan consists of: Objectives – what the program is designed to do Strategies – ways that the program will cause the objectives to be achieved Tactics – actions that will be taken to implement the strategies
- 12. Alone in the Nest Questions About How to Manage Twitter as a Solopreneur???