Workshop: Alone in the Nest: How to Manage Twitter as a Solopreneur | Instructor: Ginny Cooper, Principal of The Cooper Group | @ginnycooper | Delivered Nov. 18, 2010 at TWTRCON SF 10
Why Learn to Manage Twitter? Because if you don’t, as a solo entrepreneur (or small business), it can manage you! Not everyone on Twitter is a big brand, influential personality, or generously funded non-profit with a huge market/global reach/big budget. Not every business can hire staff dedicated to building/maintaining relationships and reputations online in real-time. And quite frankly, most solopreneurs or small businesses engaged in brick and mortar operations or providing professional services that do not derive their income directly from Twitter and other social media cannot afford to waste time online.
What You’ll Learn: This is the first step that every entrepreneur/small business considering using Twitter should take!
How to decide if Twitter is right for you – GASP! (or I’m Only Here Because My PR Person Said I Had to Be!)
How to manage your reputation, generate leads, grow your business and contribute to the conversation (or What is a Bird in the Hand Really Worth?)
How to apply tried and true strategic planning methods to Twitter in order to maximize your investment of time and other resources (or Who Am I Following, Who’s Following Me and More Importantly – Why?)