The Idea Climate Equation

The Idea Climate Equation™: the mounting tension between creativity and logic Tony Vengrove, Founder & CEO Miles Finch Innovation© 2012 Miles Finch Innovation 1Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

“What process does your company use for innovation?” Source: Copyright © 2009 Masterson Consulting LLC. All rights reserved.© 2012 Miles Finch Innovation 5Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

A Paradox… Everyone wants creativity, but the uncertainty of creative ideas tends to scare many away.© 2012 Miles Finch Innovation 6Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

“Logic is Kryptonite” “…I’ve always seen logic as a solid. It has mass and carries within it a terrifying weight. It is extremely powerful and can stop dreamers dead in their tracks. The problem is, for hundreds of years, we’ve been taught to respect its potency. There may be gods, but logic is the Supreme Being.” “[Logic] speaks with history on its side and all its received knowledge can make anything new seem foolish and impractical.” - John Hunt, The Art of the Idea© 2012 Miles Finch Innovation 7Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Rationalism and Romanticism • Rationalism: – The belief that creativity is generated by the conscious, deliberating, intelligent, rational mind. • Romanticism: – The belief that creativity bubbles up from an irrational unconscious, and that rational deliberation interferes with the creative process. Adapted from Explaining Creativity, R. Keith Sawyer (2006), Oxford University Press, p. 15© 2012 Miles Finch Innovation 9Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Understanding the Tension • We look at the world • We look at the world in a new way. in the same way. • Newness validates • Sameness predicts success. success • Values the unknown. • Values the known.© 2012 Miles Finch Innovation 10Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Innovation Agility Creativity takes place throughout a project, not just at the beginning. Creativity Gate Gate Gate Gate 1 2 3 4 Logic Time© 2012 Miles Finch Innovation 11Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

The Innovation Vortex Shifting between creative & logical thinking should be a core competency. Creativity Your Objective© 2012 Miles Finch Innovation LogicIdea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC 12

How to build an Idea Climate: Develop agility between creative and logical thinking. Become aware of what the situation calls for!© 2012 Miles Finch Innovation 13Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

“It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” - Muhammad Ali “A belief is simply a thought I keep on thinking.” - E. Hicks/Abraham© 2012 Miles Finch Innovation 17Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Two Things A Vision Should Do: 1.Connect with people on an emotional level Invoking altruism, pride, belief 1.Tap into logical self-interest Money, position, recognition Adpated from Katzenach, Steffen & Kronley, (2012), Cultural Change that Sticks, Harvard Business Review© 2012 Miles Finch Innovation 18Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

The Dangers of Doubt “…Corporate antibodies can stunt a company’s growth when they shut down the fresh ideas and unconventional thinkers it so badly needs.” “Antibodies are the road-block to innovation.” - Phil McKinney, Former CTO of HP Source: McKinney, P. (2012). How to Fight and Survive the Corporate Antibodies, from philmckinney.com© 2012 Miles Finch Innovation 19Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

“Let me just play Devil’s Advocate for a minute…” “The Devil’s Advocate encourages idea-wreckers to assume the most negative possible perspective, one that sees only the downside, the problems, the disasters-in-waiting.” “Once those floodgates open, they can drown a new initiative in negativity.” - Tom Kelley, IDEO Source: Kelley, T. (2005). The Ten Faces of Innovation© 2012 Miles Finch Innovation 20Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Engage in Conversation Force Field Analysis: identify what helps and what gets in the way Driving Forces Restraining Forces Stable quasi-stationary equilibrium Source: Lewin, K. (1951) Field Theory in Social Science – Force Field Analysis© 2012 Miles Finch Innovation 22Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Increase Your Cultural Consciousness • Recognize times to be creative vs. logical. • Recognize the perspective of your colleagues. • Get in the Innovation Vortex!© 2012 Miles Finch Innovation 23Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Get Comfortable with Creativity • Demonstrate that you want to hear ideas (even the absurd ones). • People don’t want YOU to be creative. THEY want to be creative. • Get out of the way. Don’t be an “antibody.”© 2012 Miles Finch Innovation 24Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Champion Objectives • Use objectives to judge ideas. • Use logic to give constructive feedback. • Create opportunities for idea shaping and refinement.© 2012 Miles Finch Innovation 25Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Learn How to Sell Ideas • Selling ideas takes PREPARATION!!! • Become an Idea Ambassador.© 2012 Miles Finch Innovation 26Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Seven Key Principles 1. When belief is present, ideas are built up. 2. When doubt reigns, ideas are killed. 3. When people believe, sharing ideas makes them feel smart and productive. 4. When people doubt, stating why an idea won’t work makes them feel smart and productive. 5. When subjectivity reigns, the most senior person in the room usually wins. 6. Eliminating doubt increases belief. 7. Too much logic diminishes creativity. Too much creativity creates chaos.© 2012 Miles Finch Innovation 27Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

Contact: @Tony_Vengrove tony.vengrove@milesfinchinnovation.com milesfinchinnovation.com© 2012 Miles Finch Innovation 28 of 28Idea Climate Equation™ and its design are trademarks of Miles Finch Innovation, LLC

The Idea Climate Equation

by Tony Vengrove on Sep 11, 2012

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