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Slides from my talk at the Creative Change Center (C3) in Richmond, VA on September 11, 2012. The Idea Climate Equation discusses the mounting tension between creativity and logic in the workplace. It addresses a critical paradox: that everyone wants creativity, but the uncertainty of creativity tends to scare people away. The Idea Climate Equation provides a framework for navigating the mating dance between creativity and logic so ideas have a proper climate to sprout and take hold.