Key Person of Influence Product Strategy
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Key Person of Influence Product Strategy

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Here is an example of how well known UK personal trainer and author Joanna Hall did a promotional JV with the Daily Telegraph and how she supported that promotion through her website offerings.

Here is an example of how well known UK personal trainer and author Joanna Hall did a promotional JV with the Daily Telegraph and how she supported that promotion through her website offerings.

This presentation was delivered to delegates at the Key Person of Influence Momentum Workshop on June 22, 2012. It is for your reference only.

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  • \n
  • \n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • \n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • \n
  • \n
  • \n
  • \n

Key Person of Influence Product Strategy Key Person of Influence Product Strategy Presentation Transcript

  • Example ofProduct Strategy
  • On June 16 & 17 2012 well-known UK personaltrainerand author Joanna Hall did a weekend summerpromotional JV with the Daily Telegraph.Here’s an overview of what she did.Spend some time at www.joannahall.com to see agreat working example of all aspects of the ATM -gift, P4P, core.
  • TextGave out promotional handbills View slide
  • See how simple the offer is? View slide
  • Why do you think I took the flyer?
  • The Problem Piece
  • I am already known forhelping people get fitand lose weightthrough walking.Hmmm. I wonder if ...It starts with an valuable idea
  • What is she already doing well?
  • Posters at the newsagents
  • Can’t miss Offer #1
  • Text £2All this for £2.
  • Text £2Gift: 42 pp quick win booklet
  • Text £2Some P4Ps
  • Text £2Pedometer £10 Shoes from £49
  • Text £2P4P: 1 Day Workshops £120 p/p
  • Reminder add for Sunday
  • Text £2Can’t miss Offer #2
  • Text £21 hour DVD/slick
  • Now I want more: website
  • Note the tabs and opt-in
  • Social media
  • Social proof
  • Free Relational Support
  • Note JV with Bupa!Paid Membership (2 kinds)
  • Brand + Product + Distribution
  • From £775+Core Products
  • Possible mudmap of the ATM
  • UKwww.keypersonofinfluence.comAustraliawww.keypersonofinfluence.com.au Interested?