Key Person of Influence Product Strategy

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Here is an example of how well known UK personal trainer and author Joanna Hall did a promotional JV with the Daily Telegraph and how she supported that promotion through her website offerings.

This presentation was delivered to delegates at the Key Person of Influence Momentum Workshop on June 22, 2012. It is for your reference only.

The Key Person Of Influence Business Incubator is a 30 week business development program for SMEs delivere

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  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
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  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
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  • Key Person of Influence Product Strategy

    1. 1. Example ofProduct Strategy
    2. 2. On June 16 & 17 2012 well-known UK personaltrainerand author Joanna Hall did a weekend summerpromotional JV with the Daily Telegraph.Here’s an overview of what she did.Spend some time at www.joannahall.com to see agreat working example of all aspects of the ATM -gift, P4P, core.
    3. 3. TextGave out promotional handbills
    4. 4. See how simple the offer is?
    5. 5. Why do you think I took the flyer?
    6. 6. The Problem Piece
    7. 7. I am already known forhelping people get fitand lose weightthrough walking.Hmmm. I wonder if ...It starts with an valuable idea
    8. 8. What is she already doing well?
    9. 9. Posters at the newsagents
    10. 10. Can’t miss Offer #1
    11. 11. Text £2All this for £2.
    12. 12. Text £2Gift: 42 pp quick win booklet
    13. 13. Text £2Some P4Ps
    14. 14. Text £2Pedometer £10 Shoes from £49
    15. 15. Text £2P4P: 1 Day Workshops £120 p/p
    16. 16. Reminder add for Sunday
    17. 17. Text £2Can’t miss Offer #2
    18. 18. Text £21 hour DVD/slick
    19. 19. Now I want more: website
    20. 20. Note the tabs and opt-in
    21. 21. Social media
    22. 22. Social proof
    23. 23. Free Relational Support
    24. 24. Note JV with Bupa!Paid Membership (2 kinds)
    25. 25. Brand + Product + Distribution
    26. 26. From £775+Core Products
    27. 27. Possible mudmap of the ATM
    28. 28. UKwww.keypersonofinfluence.comAustraliawww.keypersonofinfluence.com.au Interested?

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