Plugging in to the Patient: Social Media Trends in Healthcare

A Full Service Advertising, Marketing and Public Relations Firm

http://socialnomics.net/video/

12.54% of Hospitals with Websites Use Social Media Source: EdBennett.org – August 2009 6,000 US Hospitals 2,800 Hospital Websites 351 Use Social Media

Where Do People Search Online for Health Information?

Consumers Are Consulting Commercial Sites and More for Health Information

[object Object],[object Object],[object Object],Mayo Clinic Medical Edge — The Foundation of Their Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Medical Resources Are the Wave of the Future

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media for Hospitals — More than just Chat...

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

CEO Management by Blogging ,[object Object]

[object Object],[object Object],[object Object],[object Object],His Blog is a Channel for Rallying Staff in Economic Crisis

[object Object],[object Object],[object Object],[object Object],Results: 500 Jobs Saved

[object Object],[object Object],[object Object],[object Object],Levy’s Lessons in Radical Transparency

Patients Are Amazed When You Listen and Respond...

Emmi to the People http://www.emmisolutions.com/demo/ ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Develop an Audience that Wants your PR

Nearly 1,500 People Follow their Releases on Twitter

[object Object],Extend Your Communications Resources in Crisis

[object Object],[object Object],[object Object],[object Object],Social Media is the Hero

[object Object],Help Patients Reach Out to Their Families and Loved Ones

[object Object],Customized Care Pages Take the Stress Out of Family Updates

[object Object],[object Object],[object Object],[object Object],Integris Health Guardian Angel Program

Use Social Media to Create Niche Patient Communities

[object Object],[object Object],[object Object],[object Object],[object Object],Georgetown Bariatrics Online Patient Services

[object Object],Georgetown Bariatrics Proves You Don’t Have to Be a Healthcare Giant to Be Big in Social Media

[object Object],Use Online Tactics to Reach Out to Referring Physicians

[object Object],Going the Extra Mile for Physician Accessibility

MDAnderson Online Professional Resources

[object Object],[object Object],[object Object],[object Object],[object Object],MD Anderson’s Amazing Array of Online Physician Support…

MD Anderson Online Oncology Toolkit

[object Object],[object Object],[object Object],[object Object],MD Anderson Online Oncology Toolkit

Releases on Studies and Breakthroughs Aimed Directly at Medical Audience

Use Online Tools to Differentiate Your Brand

[object Object],[object Object],[object Object],[object Object],[object Object],Vest Advertising/Dr. Shep

Mayo Clinic—A Lesson In How It’s Done

[object Object],[object Object],[object Object],Mayo Clinic Medical Edge—The Foundation of their Strategy

[object Object],[object Object],Mayo Clinic Medical Edge

[object Object],Program Builds with iTunes

Simple Flip Camera Videos Used to Create Mayo Clinic YouTube Channel

[object Object],[object Object],[object Object],Low Investment=Big Results

[object Object],Mayo Clinic on Twitter

[object Object],[object Object],[object Object],Mayo Clinic News Blog

[object Object],[object Object],Sharing Mayo Clinic

[object Object],[object Object],[object Object],Mayo Clinic on Facebook

[object Object],[object Object],[object Object],Who Else is Getting Big Results?

[object Object],[object Object],[object Object],[object Object],How do we measure this?

[object Object],[object Object],[object Object],[object Object],[object Object],Measurement Tactics

[object Object],[object Object],[object Object],[object Object],[object Object],How to start?

[object Object],[object Object],[object Object],[object Object],Thanks for joining us today!

Websites Worth Visiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plugging in to the Patient: Social Media Trends in Healthcare

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to Plugging in to the Patient: Social Media Trends in Healthcare

Similar to Plugging in to the Patient: Social Media Trends in Healthcare (20)

Recently uploaded

Recently uploaded (20)

Plugging in to the Patient: Social Media Trends in Healthcare