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Social and Digital Media Healthcare Communications professionals affiliated with McGill University
Bienvenue Welcome
Bienvenue a l’hôpital général juif Welcome to the Jewish General Hospital <ul><li>Leslie Blumer (Communications - Maimonid...
 
The JGH Online Experience: Web, Digital, and Social Media at the Jewish General Hospital David Kemper JGH Web & Digital Me...
Overview <ul><li>Public Affairs and Communications’ web, digital, and social media initiatives </li></ul><ul><ul><li>JGH w...
JGH website (jgh.ca) <ul><li>Extension of the Jewish General Hospital </li></ul><ul><li>Informational, educational, promot...
JGH website (jgh.ca)
JGH website (jgh.ca) <ul><li>Stats: </li></ul><ul><li>JGH.ca powered by Bluelemon Media customized CMS </li></ul><ul><li>2...
JGH website (jgh.ca) <ul><li>Trends: </li></ul><ul><li>Hospital department web requirements increasing </li></ul><ul><ul><...
JGH website (jgh.ca) <ul><li>Challenges: </li></ul><ul><li>Responding to those increasing needs and rising expectations </...
JGH website (jgh.ca) <ul><li>Solutions: </li></ul><ul><li>Collaborate with departments, content authors and publisher foru...
Digital Media <ul><li>Digital signage </li></ul><ul><ul><li>Digital screens displaying information </li></ul></ul><ul><ul>...
Social Media <ul><li>Small steps into the “Big Three” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </...
Social Media <ul><li>Social media policy (draft) </li></ul><ul><li>Public Affairs and Communications-controlled accounts <...
Social Media > Facebook <ul><li>Facebook (500 million users!) </li></ul><ul><li>facebook.com/HGJ.JGH </li></ul><ul><li>Sha...
Social Media > Facebook
<ul><li>Looking ahead: </li></ul><ul><li>Promoting Facebook page using traditional media </li></ul><ul><li>Using Facebook ...
Social Media > Twitter <ul><li>Twitter (~175 million users) </li></ul><ul><li>Twitter.com/HGJ_JGH </li></ul><ul><li>Postin...
Social Media > Twitter
Social Media > Twitter  > Tweetdeck
Social Media > Twitter <ul><li>Looking ahead: </li></ul><ul><li>Promoting Twitter account using traditional media </li></u...
Social Media > Youtube <ul><li>Youtube (billions of videos served!) </li></ul><ul><li>Youtube.com/nanamusical </li></ul><u...
Social Media > Youtube
Healthcare communications and social media <ul><li>A vibrant online community of healthcare and healthcare communications ...
<ul><li>Healthcare and social media practitioners (Canada) </li></ul><ul><ul><li>Colleen Young, Health Communications (@Co...
Healthcare communications and social media
<ul><li>Healthcare and social media practitioners (USA) </li></ul><ul><ul><li>Dana Lewis, Health and Digital Strategist at...
Healthcare communications and social media http://healthsocmed.com/
Healthcare communications and social media http://ebennett.org/
#hcsm #hcsmca
Seeds of discussion <ul><li>Social media and healthcare communications </li></ul><ul><ul><li>It’s not just fancy technolog...
Merci / Thank you
Rick Seifeddine Keynote Speaker SVP Brand, Bell
Round table
Merci / Thank you Hôpital général juif / Jewish General Hospital David Kemper: dkemper@jgh.mcgill.ca Twitter: @HGJ_JGH Fac...
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JGH Online Experience: Web, Digital and Social Media

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Web, digital media, and social media initiatives at the Jewish General Hospital.

Web, médias numériques, et initiatives de médias sociaux à l\'Hôpital général juif.

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JGH Online Experience: Web, Digital and Social Media

  1. 1. Social and Digital Media Healthcare Communications professionals affiliated with McGill University
  2. 2. Bienvenue Welcome
  3. 3. Bienvenue a l’hôpital général juif Welcome to the Jewish General Hospital <ul><li>Leslie Blumer (Communications - Maimonides Geriatric Centre) </li></ul><ul><li>Kim Heilpern (Communications - Maimonides Geriatric Centre) </li></ul><ul><li>Robin Thornton (Communications - Jewish Eldercare Centre) </li></ul><ul><li>Julia Asselstine (Manager, Public Affairs & Strategic Planning - MUHC) </li></ul><ul><li>Rachel Yates (Director, Public Affairs â MUHC) </li></ul><ul><li>Ian Popple (Public Affairs - MUHC) </li></ul><ul><li>Lisa Dutton (Public Affairs - MUHC) </li></ul><ul><li>Pamela Toman (Webmaster - MUHC) </li></ul><ul><li>Sol Ines Peca (Communications Officer - Faculty Of Medicine, McGill University) </li></ul><ul><li>France Cardin (Communications Officer - Faculty of Medicine, McGill University) </li></ul><ul><li>Seeta Ramdass (Director of Public Relations and Corporate Communications - St Mary's) </li></ul><ul><li>Anne Quirion (Éditrice / Rédactrice Web - Douglas) </li></ul><ul><li>Sandra McPherson (Communications Manager - Neuro Institute) </li></ul><ul><li>Anita Kar (Communications Officer - Neuro Institute) </li></ul><ul><li>Stephanie Malley (JGH) </li></ul><ul><li>David Kemper (JGH) </li></ul><ul><li>Mark Shainblum (JGH) </li></ul><ul><li>Glenn Nashen (JGH) </li></ul><ul><li>Henry Mietkiewicz (JGH) </li></ul>
  4. 5. The JGH Online Experience: Web, Digital, and Social Media at the Jewish General Hospital David Kemper JGH Web & Digital Media Specialist
  5. 6. Overview <ul><li>Public Affairs and Communications’ web, digital, and social media initiatives </li></ul><ul><ul><li>JGH website </li></ul></ul><ul><ul><li>Digital media </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><li>Healthcare communications and social media </li></ul><ul><li>Seeds of discussion </li></ul>
  6. 7. JGH website (jgh.ca) <ul><li>Extension of the Jewish General Hospital </li></ul><ul><li>Informational, educational, promotional </li></ul><ul><li>Serves a vital role in providing current information to a diverse audience </li></ul><ul><li>Responds to and anticipates public/patient information needs </li></ul><ul><li>Et…notre site web est aussi bilingue </li></ul>
  7. 8. JGH website (jgh.ca)
  8. 9. JGH website (jgh.ca) <ul><li>Stats: </li></ul><ul><li>JGH.ca powered by Bluelemon Media customized CMS </li></ul><ul><li>2200 pages (admin, departments, clinics) </li></ul><ul><li>Decentralized content authoring </li></ul><ul><li>Centralized training and technical support </li></ul><ul><li>Jan 1-Feb 1, 2011: 42, 131 unique visitors </li></ul>
  9. 10. JGH website (jgh.ca) <ul><li>Trends: </li></ul><ul><li>Hospital department web requirements increasing </li></ul><ul><ul><li>“ We want to add more audio and video!” </li></ul></ul><ul><ul><li>“ We want to do what another website is doing!” </li></ul></ul><ul><li>Public expectations rising </li></ul><ul><ul><li>Find a doctor, make an appointment </li></ul></ul><ul><ul><li>Access the web on any device </li></ul></ul>
  10. 11. JGH website (jgh.ca) <ul><li>Challenges: </li></ul><ul><li>Responding to those increasing needs and rising expectations </li></ul><ul><li>Rapid evolution of the Web </li></ul>
  11. 12. JGH website (jgh.ca) <ul><li>Solutions: </li></ul><ul><li>Collaborate with departments, content authors and publisher forums </li></ul><ul><li>Build communities of practice (CoP) internally and externally </li></ul>
  12. 13. Digital Media <ul><li>Digital signage </li></ul><ul><ul><li>Digital screens displaying information </li></ul></ul><ul><ul><li>Across hospital and in several waiting rooms </li></ul></ul><ul><ul><li>Planned: Digital billboards, way-finding, passive learning </li></ul></ul><ul><li>New media </li></ul><ul><ul><li>Audio and video production (podcasts) </li></ul></ul><ul><ul><li>Blogs </li></ul></ul>
  13. 14. Social Media <ul><li>Small steps into the “Big Three” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><li>Testing phase </li></ul><ul><ul><li>Re-purposing content </li></ul></ul><ul><ul><li>Pushing content to social media sites </li></ul></ul>
  14. 15. Social Media <ul><li>Social media policy (draft) </li></ul><ul><li>Public Affairs and Communications-controlled accounts </li></ul><ul><ul><li>What we post, what we do not post </li></ul></ul><ul><ul><li>To respond or not to respond to comments (negative, inaccurate, etc) </li></ul></ul><ul><ul><li>Social media sites own the content we upload </li></ul></ul><ul><ul><li>Advising JGH staff on social media etiquette </li></ul></ul>
  15. 16. Social Media > Facebook <ul><li>Facebook (500 million users!) </li></ul><ul><li>facebook.com/HGJ.JGH </li></ul><ul><li>Sharing JGH news and event information </li></ul><ul><li>Photo and video gallery </li></ul><ul><li>Following other healthcare organization Facebook pages </li></ul>
  16. 17. Social Media > Facebook
  17. 18. <ul><li>Looking ahead: </li></ul><ul><li>Promoting Facebook page using traditional media </li></ul><ul><li>Using Facebook beyond the basics </li></ul><ul><ul><li>Two-way conversations </li></ul></ul><ul><ul><li>Promotional, educational, informative </li></ul></ul>Social Media > Facebook
  18. 19. Social Media > Twitter <ul><li>Twitter (~175 million users) </li></ul><ul><li>Twitter.com/HGJ_JGH </li></ul><ul><li>Posting updates, or tweets, from JGH press releases, news and event information </li></ul><ul><li>Re-tweeting interesting health stories </li></ul><ul><li>Monitoring @HGJ_JGH mentions using Tweetdeck (www.tweetdeck.com) </li></ul>
  19. 20. Social Media > Twitter
  20. 21. Social Media > Twitter > Tweetdeck
  21. 22. Social Media > Twitter <ul><li>Looking ahead: </li></ul><ul><li>Promoting Twitter account using traditional media </li></ul><ul><li>Using Twitter beyond the basics </li></ul><ul><ul><li>Engaging followers </li></ul></ul><ul><ul><li>Sharing information with followers (JGH or non-JGH) </li></ul></ul><ul><ul><li>Participate in tweetchats (#hcsm, #hcsmca) </li></ul></ul>
  22. 23. Social Media > Youtube <ul><li>Youtube (billions of videos served!) </li></ul><ul><li>Youtube.com/nanamusical </li></ul><ul><li>Viral video “Na Na Musical” </li></ul>
  23. 24. Social Media > Youtube
  24. 25. Healthcare communications and social media <ul><li>A vibrant online community of healthcare and healthcare communications pros </li></ul><ul><ul><li>Medical professionals </li></ul></ul><ul><ul><li>PR professionals </li></ul></ul><ul><ul><li>Information professionals </li></ul></ul><ul><li>Common goal </li></ul><ul><ul><li>Communicate, share, facilitate </li></ul></ul><ul><ul><li>Access to information </li></ul></ul>
  25. 26. <ul><li>Healthcare and social media practitioners (Canada) </li></ul><ul><ul><li>Colleen Young, Health Communications (@Colleen_Young) </li></ul></ul><ul><ul><ul><li>#hcsmca Twitter ‘hashtag’ </li></ul></ul></ul><ul><ul><ul><li>www.colleenyoung.com </li></ul></ul></ul><ul><ul><li>Ann Fuller, SMiCH+ (@AnnFuller) </li></ul></ul><ul><ul><ul><li>Social media in Canadian Healthcare blog </li></ul></ul></ul><ul><ul><ul><li>www.smich.ca </li></ul></ul></ul>Healthcare communications and social media
  26. 27. Healthcare communications and social media
  27. 28. <ul><li>Healthcare and social media practitioners (USA) </li></ul><ul><ul><li>Dana Lewis, Health and Digital Strategist at Swedish (@danamlewis) </li></ul></ul><ul><ul><ul><li>#hcsm Twitter ‘hashtag’ </li></ul></ul></ul><ul><ul><li>Ed Bennett, Web Operations Manager at University of Maryland Medical Centre (@edbennett) </li></ul></ul><ul><ul><ul><li>Found in Cache blog: a comprehensive directory of healthcare social media efforts worldwide </li></ul></ul></ul>Healthcare communications and social media
  28. 29. Healthcare communications and social media http://healthsocmed.com/
  29. 30. Healthcare communications and social media http://ebennett.org/
  30. 31. #hcsm #hcsmca
  31. 32. Seeds of discussion <ul><li>Social media and healthcare communications </li></ul><ul><ul><li>It’s not just fancy technology </li></ul></ul><ul><ul><ul><li>It’s about connecting people with services and info </li></ul></ul></ul><ul><ul><li>Cannot buy or force social media cred </li></ul></ul><ul><ul><ul><li>Gain followers by being genuine and providing helpful info </li></ul></ul></ul><ul><ul><li>Patience </li></ul></ul><ul><ul><li>What have been your successes, challenges, pros, cons? </li></ul></ul>
  32. 33. Merci / Thank you
  33. 34. Rick Seifeddine Keynote Speaker SVP Brand, Bell
  34. 35. Round table
  35. 36. Merci / Thank you Hôpital général juif / Jewish General Hospital David Kemper: dkemper@jgh.mcgill.ca Twitter: @HGJ_JGH Facebook: facebook.com/HGJ.JGH Youtube: Youtube.com/nanamusical

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