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Women's health network dr


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Women's health network dr

  1. 1. Going Green 2010
  2. 2. 2010 FALL Presentation BRAND POWER
  3. 3. What’s In a BRAND? Trusted, Valued Source The Power of BRANDING ROI
  4. 4. #1 in Avg Issue Rdrs #1 in High Rdrs #1 in APEX FOCUS: #1 Average Issue Readers (Office + Hospital) Media-Chek: #1 High Readers (Office + Hospital) Media-Chek: #1 APEX (Office + Hospital) 5 STRAIGHT YEARS PROOF STATEMENT= ROI What’s In a #1 BRAND?
  5. 5. What’s In a #1 BRAND?
  6. 6. What’s In a #1 BRAND? FOCUS/Average Issue Readers #1
  7. 7. What’s In a #1 BRAND? High Readers
  8. 8. What’s In a #1 BRAND? Media-Chek/APEX #1 for 6 Straight Years
  9. 9. Medical Journals Pharma Reps Medical Colleagues Pharma Company Mailings Reference Publications Prescription Pads Faxed Information CME Courses Dinner Meetings Medical Conference & Symposia Video (DVD, CD,VCR) Audio Cassettes Medical radio programming E-Conferences E-CME E-Detailing Government Bulletins Medical Websites/Physicians Medical Websites/Consumers Journals Rank #1 Across All Specialties MARS Medical Med/Surg Readership Study December 2008 Medical Information Sources
  10. 10. OB/GYN OBG Management COVERS the WATERFRONT Medical Information Sources
  11. 11. Ob/Gyn Journal Dashboard Women’s Health Landscape
  12. 12. ORIGINAL ILLUSTRATIONS exceptional art every issue BOLD LOOK : contemporary fonts, strong images, symbols and signposting. STRONG HEADLINES : grabbing titles that pique reader interest PRINT/WEB SYNERGY Web exclusives, Videos, Audiocasts, Social networking Editorial Excellence Strong BRANDING Consistency—across all channels
  13. 13. TIMELY CONTENT : Up to Date breaking news PRINT/WEB LINKAGE Video, audio COVER to TOC : Extends reader pull through TOC—Integrating Print & Online Content Editorial Excellence
  14. 14. Dramatic Graphics Editorial Excellence
  15. 15.  US NEWS & World Report rankings of Gynecology 2009 Editorial Board Excellence PHYSICIAN INSTITUTION SPECIALTY AREA Robert Barbieri, MD Brigham & Women’s Hospital  Reproductive Endo Linda Bradley, MD Cleveland Clinic Foundation  Gyn Surgery Harold Fox, MD Johns Hopkins Medical Institute  Perinatology, MFM Amy Garcia, MD University of New Mexico Gyn Surgery Steven Goldstein, MD New York Univ. School of Medicine Ultrasound Cheryl Iglesias, MD Washington Hospital Center Urogynecology Andrew Kaunitz, MD University of Florida Contraception Larry Kilgore, MD University of Alabama  Gyn Oncology Barbara Levy, MD Franciscan Health Systems Gyn Surgery JoAnn Pinkerton, MD University of Virginia Menopause John T. Repke, MD Penn State College of Medicine Perinatology, MFM Joseph Sanfilippo, MD Magee-Women’s Hospital  Fert, Menopause James Simon, MD G Washington University Hospital Menopause
  16. 16. Peer Review Process Ensures Readership in Print & Online ORIGIN of EDITORIAL : 90% solicited 10% submitted Of submitted: 80% rejected Topic ID Testing Author Solicitation Manuscript 1 st Edit Peer Review Barbieri Review Final Article Edit Post-test
  17. 17. Subtotals OBSTETRICS & GYNECOLOGY Office 30,954 Hospital (including residents) 5,881 Other 2,353 39,188 GYNECOLOGIC ONCOLOGY Office 340 Hospital (including residents) 66 Other 27 433 MATERNAL-FETAL MEDICINE Office 350 Hospital (including residents) 132 Other 64 546 REPRODUCTIVE ENDOCRINOLOGY Office 508 Hospital (including residents) 44 Oth er 34 586 GRAND TOTAL 40,753 Full Audience Penetration: Print
  18. 18. Reader Research Surveys Virtual Editorial Board Social Networking Commitment to year round Excellence
  19. 19. Coverage of 650,000 Physicians The Quadrant Portfolio
  20. 20. Coverage of 650,000 Physicians The Quadrant Portfolio
  21. 21. Single Topic Programs Multimedia Capabilities Provide Clinical and Patient Education in Women’s Healthcare
  22. 22. Circulated to a Cohesive Blend of Female Health Specialists + <ul><li>40,000 ObGyns </li></ul><ul><li>12,000 Primary Care Physicians </li></ul><ul><li>8,000 Nurse Practitioners </li></ul><ul><li>60,000 Female Health </li></ul><ul><li>Specialists </li></ul>Saturate the Message as it resonates through the women’s healthcare community. Double Your Share of Voice to OBGYNS and Women’s healthcare Providers with a 2 nd wave of reiteration to……..
  23. 23. <ul><li>A 3 or 5 -minute CLICK MOVIE will </li></ul><ul><li>provide voice over and documentary </li></ul><ul><li>style depiction of your educational </li></ul><ul><li>message. The “Movie” is similar to an </li></ul><ul><li>Infomercial broadcasting key message </li></ul><ul><li>points to healthcare professionals and </li></ul><ul><li>their patients. </li></ul><ul><li>The CLICK MOVIE will be hosted on </li></ul><ul><li>The Female Patient and OBG </li></ul><ul><li>Management home sites as well as </li></ul><ul><li>facebook fan pages for Mass Exposure! </li></ul><ul><li>for 12-Months. The Women’s </li></ul><ul><li>Health Alliance will be responsible for: </li></ul><ul><li>Content Development </li></ul><ul><li>Production </li></ul><ul><li>Program Management </li></ul>CLICK MOVIE for Healthcare Providers Expands Awareness and Increases Longevity! Healthcare Professional Education /
  24. 24. The Women’s Health Network Delivers Your Educational Message Directly to Healthcare Providers! 10 Reasons to Choose Us: <ul><li>The only network that can provide educational dominance and message saturation throughout the women’s health market </li></ul><ul><li>Over 75 years of combined experience </li></ul><ul><li>Content development done right the first time </li></ul><ul><li>Relationships with and access to thought leaders, and associations </li></ul><ul><li>Tremendous client service </li></ul><ul><li>Cost effective and budget conscious </li></ul><ul><li>Sense of urgency– quick turn-around </li></ul><ul><li>Credibility and recognition of established titles </li></ul><ul><li>Distribution of enduring materials (economical & efficient) </li></ul><ul><li>Free promo in journal and on web sites, bonus distribution at medical meetings </li></ul>
  26. 26. 2010 New Multimedia Programs INTRODUCING: Promotion Plus
  27. 27. Traditional Promotion Custom Promotion PRINT Journal Advertising CUSTOM MEDIA Cover Tips* Outserts* Patient Tear Sheets * eDetailing Event Sponsorship eNewsletters eBlasts Out of the Pipeline Market Research Mobile Apps ONLINE Sponsored Webcasts Banners OBG Findit eTOC Audiocasts * All Print is commissionable Promotion Plus— It’s all about the Brand INTRODUCING: Promotion Plus
  28. 28. 15% Off Online and 10% Off Custom Media 10% Off Custom Media 15% Off Online 20% Off Online and 15% Off Custom Media Multi Channel bundling options Print + Online Print + Custom Media Online+ Custom Media Print + Online + Custom Media Promotion Plus— It’s all about the Brand
  29. 29. TEXT TEXT TEXT TEXT PRINT ONLINE AUDIO VIDEO MOBILE EVENTS Promotion Plus— Channel Benefits <ul><li>Cost effective, multichannel visibility </li></ul><ul><li>Combined frequency access with Promotion Plus </li></ul><ul><li>Agency discount applies to print only </li></ul><ul><li>All promotion counts towards corporate incentive program </li></ul><ul><li>Totally customizable programs to fit your unique needs </li></ul><ul><li>Easy to implement with a single insertion order </li></ul>
  30. 30. CIRCULATION: 90,000 inclusive of the following core specialties: * Ob/gyns * IVF clinicians & researchers * Primary care physicians * NP/PAs * International members of the ASRM A Targeted Delivery Option
  31. 31. OBG Management What’s In It For YOU? <ul><li>Brand identity, recognition & results </li></ul><ul><li>Multichannel outreach & access </li></ul><ul><li>Value for every dollar you spend </li></ul><ul><li>Proven results </li></ul><ul><li>A better, greener outcome, PROMISE! </li></ul>
  32. 32. Thank You!