Create Drowning Awareness   through Social Media   2013 NDPA Symposium     #NDPASymposium
Outbound Marketing•   Traditional media•   Print•   Radio•   TV•   Direct mail•   Telemarketing•   Email
Inbound Marketing•   New media•   Blogs•   Social networks•   SEO•   SEM•   RSS feeds•   Opt-in•   Viral content
Outbound vs Inbound•   Traditional    •   New media•   Push           •   Pull•   Interruptive   •   Permission•   $$$    ...
Inbound Marketing                  Get Analyze                 Found       Convert
Get Found                Social                Media  PR                         SEO            WebsiteAds                ...
Get Found            FacebookGoogle +               Twitter            Social            MediaPinterest              YouTu...
ConvertSocial Media                Website•   Contests                •   eBooks•   Sweepstakes             •   Whitepaper...
Lifesaver of the Year       Contest
Lifesaver of the Year Contest
Lifesaver of the Year Contest
Lifesaver of the Year Contest
Fan of the Week   Sweepstakes
Analyze•   Traffic growth•   Channel optimization•   Google Analytics•   Social media insights
AnalyzeLifesaver of the Year Contest
AnalyzeLifesaver of the Year Contest
AnalyzeFan of the Week Sweepstakes
AnalyzeFan of the Week Sweepstakes
FAQ’s• What’s the difference b/n a Facebook  business page and personal account?• How should you respond to negative  comm...
FAQ’s• How can I use social media in a  restrictive market?• How do you use social media to find  qualified prospects or l...
FAQ’s• What are the do’s and don’ts of social?• How much time should I spend on  social media?• Is Facebook good for busin...
Resources and Tools• Google Business   •   MarketingGrader  Apps              •   SocialMention• Hootsuite         •   Wuf...
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Creating Drowning Awareness through Social Media

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Transcript of "Creating Drowning Awareness through Social Media"

  1. 1. Create Drowning Awareness through Social Media 2013 NDPA Symposium #NDPASymposium
  2. 2. Outbound Marketing• Traditional media• Print• Radio• TV• Direct mail• Telemarketing• Email
  3. 3. Inbound Marketing• New media• Blogs• Social networks• SEO• SEM• RSS feeds• Opt-in• Viral content
  4. 4. Outbound vs Inbound• Traditional • New media• Push • Pull• Interruptive • Permission• $$$ • Time
  5. 5. Inbound Marketing Get Analyze Found Convert
  6. 6. Get Found Social Media PR SEO WebsiteAds SEM Mobile Email
  7. 7. Get Found FacebookGoogle + Twitter Social MediaPinterest YouTube Linkedin
  8. 8. ConvertSocial Media Website• Contests • eBooks• Sweepstakes • Whitepapers• Coupons • Webcasts• Petitions • Text CTA’s• Quizzes • Events• Trivia challenges
  9. 9. Lifesaver of the Year Contest
  10. 10. Lifesaver of the Year Contest
  11. 11. Lifesaver of the Year Contest
  12. 12. Lifesaver of the Year Contest
  13. 13. Fan of the Week Sweepstakes
  14. 14. Analyze• Traffic growth• Channel optimization• Google Analytics• Social media insights
  15. 15. AnalyzeLifesaver of the Year Contest
  16. 16. AnalyzeLifesaver of the Year Contest
  17. 17. AnalyzeFan of the Week Sweepstakes
  18. 18. AnalyzeFan of the Week Sweepstakes
  19. 19. FAQ’s• What’s the difference b/n a Facebook business page and personal account?• How should you respond to negative comments?• How do you track ROI?• Who can post on a Facebook business page?
  20. 20. FAQ’s• How can I use social media in a restrictive market?• How do you use social media to find qualified prospects or leads?• How can I offload some of the social media work?• Who should you accept or decline on Linkedin?
  21. 21. FAQ’s• What are the do’s and don’ts of social?• How much time should I spend on social media?• Is Facebook good for business?• Is a website your best bet as a PR or marketing tool?
  22. 22. Resources and Tools• Google Business • MarketingGrader Apps • SocialMention• Hootsuite • Wufoo• BufferApp • Piktochart• Screenflow • Shortstack• Animoto • Constant Contact• Dropbox • EZTexting• Prezi • TweetReach

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