http://summonil2013.wordpress.com/ hashtag: #summonil Michael Latham and Mike Ewen from the University of Hull talk about their experiences of promoting the use of Summon in this presentation. These slides are from the 2nd UK Information Literacy & Summon Day (SummonIL2013) which was held at Manchester Metropolitan University (MMU) on 25th July 2013.

1. University of Hull -
Experiences of promoting
the use of Summon since
September 2012
Michael Latham and Mike Ewen

2. The Project
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 2
• Launched in September 2012
• Managed by a Project team made up of Library staff
– Sub group covering promotion and usability
Hi Hull

3. Promotion 2012/13
Marketing
• Soft launch – not heavily promoted throughout year
• Promotional material – targeted at summer exam period
Staff Support
• Demonstrations for front line library staff
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 3

4. Promotion 2012/13
IL Delivery
• Embedded sessions – Only in certain faculties
– Presented as an additional service
– Brief demonstration using a generic search
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 4

5. Promotion 2012/13
Feedback
• Detailed online surveys
• Student focus group
• Usability testing
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 5

6. Promotion 2012/13
Normal starting point
for academic work is?
What did you like most
about Summon?
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 6

7. Promotion 2012/13
“not easy to find where
to search”
“help was hard to find”
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 7

8. Promotion 2013/14
Marketing
• Enhanced exposure within the University web presence
– Reviewed LibGuides
• Promotional material including springy flags and banners
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 8

9. Promotion 2013/14
Staff Support
• Front line library staff – Key messages
• Academic Staff – Drop in work shops and focused mail shots
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 9

10. Promotion 2013/14
IL Delivery
• Induction – Early introduction to software to embed it at the
heart of undergraduate research
• Embedded information sessions at all levels
• Drop-in sessions – Specific to individual databases including
Summon
• Postgraduate modules
• Skills Team
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 10

11. Promotion 2013/14
LibGuides and Summon
• LibGuides as subject and IL gateways
• Centrepiece of face-to-face and online IL delivery
• Summon as a prominent part of the information finding
narrative
• Users exposed to a choice of resources and sources
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 11

12. Discussion Points
• Balance between Summon and other search resources
• Continuity of message
• Using feedback and usage data
• User training
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 12
Any Questions?