This document summarizes an intelligence conference focused on gaining competitive advantages through data analysis and insights. The conference features presentations from industry leaders on topics such as utilizing big data and social media to improve customer experiences and gain market insights, leveraging online communities for e-business intelligence, and connecting competitive intelligence to strategic decision making. It also includes panels on extracting value from customer data and competing with intelligence in China. The conference concludes with an intensive workshop on driving business decisions through world-class data analysis.
2nd Annual I-Biz Forum 2014 Intelligence for Business
1. conferences
Fully utilise critical data and intelligence to gain a competitive edge
InterContinental Shanghai Pudong
Shanghai, China
26th – 28th February 2014
Knowing a great deal is not the same as being smart;
intelligence is not information alone but also judgment,
the manner in which information is collected and used.
DR. CARL SAGAN
Meet Our Distinguished Speakers and Panellists:
Tyrone Almeida Director, Insights & Planning,
Asia Pacific & South Africa
Kellogg Company, Singapore
David Lee Head, eTailers & Social Commerce,
Asia Pacific Japan
Dell, Singapore
Atul Deshpande Associate Director, Asia Pacific TSU
R&D Strategy
Sanofi, China
Dr Christopher Stillings Head of Marketing Excellence,
Polycarbonates Business Unit
Bayer MaterialScience, China
Goh Teck Joo Marketing Director, Emerging Markets
(China), PC Client Group
Intel, China
David Hartmann Head of Sales Excellence,
Polycarbonates, Asia Pacific
Bayer MaterialScience, China
Ken Chou Country Manager
WD-40 Company, China
Lili Wang Director of Corporate Branding
and Communications
DSM, China
Taylor Zheng General Manager, Retail
Shanghai NHH Investment Group, China
Santosh Katti Marketing Director – Country Operations
Johnson & Johnson, Singapore
Vladimir Djurovic President
Labbrand, China
Aaron Zhong APAC Architecture Specialist –
EPM BI Exalytics
Oracle, China
Edward Zhan Trade Marketing Director, North
Huiyuan Juice Group Limited, China
Anson He Associate Sales Development Director – Lipton
PepsiCo, China
Regina Galang Innovation Director
Diageo, China
Kaya Qin Marketing Director – Tmall International Business
Alibaba Group, China
Alan Yong Regional IS Director, North Asia & China
Reckitt Benckiser, China
Jie Yin Director, Business Development and Investment
MicroPort Medical, China
Milly Zhou National Channel Management Manager
Avon, China
Roger Artinoff National Trade Marketing Manager –
Category Development
Reckitt Benckiser, China
Michael Xie New Category Department Head; Assistant
Director, Merchandising Centre
Jiangsu Five Star Appliances, Best Buy, China
Xiaoyu Cheng General Manager
Beijing Maintain Engineering Co. Ltd, China
Cathy Jia National Segment Marketing Manager
Kimberly-Clark Professional, China
Ricky Chung Marketing GM
Ping An Insurance, China
In The Chair:
Suki Fuller Strategic Competitive and Market Intelligence Advisor
DC Analytics, UK & Germany
Dr Reinhardt Schink Head of Market Analysis & Strategy
Allianz, Germany
Attend this Premier Forum and Gain Insights into:
• Improving your intelligence programme to drive business planning
• Collecting reliable information that serves your business goal
• Increasing research effectiveness to boost return on intelligence investment
• Diving deeper in the web to uncover hidden information
• Enhancing analytics techniques to get better results from your data
• Transforming intelligence of your market and competitors into actionable strategies
• Leveraging digital platforms and social media to generate real-time intelligence
• Equipping yourself with new technologies to perform cutting-edge research
• Empowering your intelligence work through big data analytics
• Cultivating skills to be a great strategy advisor and a decision maker
Gold Plus Sponsor:
Exclusive!
Featuring an Intensive Workshop on Day Three (28th February): “Making data work – driving decisions through world-class data analysis and incorporation” by Suki
Fuller, Strategic Competitive and Market Intelligence Advisor of DC Analytics, UK & Germany with over 13 years international experience.
Gold Sponsor: Business Development Sponsor: Official Online Media Partner:
2. 0830 Registration and Coffee
0900 Opening Remarks from the Plenary Chair
Suki Fuller Strategic, Competitive and Market Intelligence Advisor
DC Analytics, UK & Germany
0915 Plenary One – How data is changing the consumer goods industry nowadays: Executing a perfect customer experience programme through Big Data customer segmentation
Alan Yong Regional IS Director, North Asia & China
Reckitt Benckiser, China
1015 Plenary Two – From Big Data to big intelligence: Gaining new insights that drive business results
Aaron Zhong APAC Architecture Specialist – EPM BI Exalytics
Oracle, China
1100 Coffee and Networking Break
1130 Plenary Three – Utilising online communities to bring new levels of insights into your e-business
David Lee Head, eTailers & Social Commerce, Asia Pacific Japan
Dell, Singapore
1230 Networking Luncheon
Day One
Wednesday 26th February 2014
STREAM ONE
MARkETING INTELLIGENCE (MI) AND MARkET DEvELOPMENT STRATEGIES
1350 Opening Remarks from the Stream Chair
Lili Wang Director of Corporate Branding and Communications
DSM, China
1400 Driving success of financial service by leveraging on distinct insights
• Forming an adaptive go-to-market business approach based on the real-world
insights of users and market needs and preferences
• Instilling innovation, revenue generation and risk mitigation to generate
maximum and measurable results
• Driving market and customer satisfaction by enhancing the easy and convenient
business platform
Ricky Chung Marketing GM
Ping An Insurance, China
1445 Utilising brands and leveraging e-Commerce in order to maximise marketing
ideas and insights
• Exploring the potential information within the e-Commerce market
• Incorporating the traffic data of e-Commerce site and brands related information
for creative ideas
• Understanding the behaviours of brand users and the psychology of
Chinese e-Commerce consumers to achieve greater marketing ROI
Kaya Qin Marketing Director, Tmall International Business
Alibaba Group, China
1530 Coffee and Networking Break
1600 Driving customer experience innovation by eliciting genuine market insights
and expectations
• Examining evolving trends and market dynamics to benchmark and adjust your
market position
• Analysing customers’ demands through different channels to bridge the critical
gap between what you are offering and what they want
• Developing new initiatives in your customer experience to cater with their expectations
Goh Teck Joo Marketing Director, Emerging Markets (China), PC Client Group
Intel, China
1645 p Panel Discussion:
Getting the best out of your data: Improving marketing effectiveness and
customer loyalty by harvesting customer insights and analytics from Big
Data, mobile research, and social media research
• Uncovering new connections and relationships of data across platforms
• Unlocking insights to better understand customers, identify and predict new
marketing opportunities
• Making interactions more relevant and building loyalty of the customers towards
the product, service and brands
Moderator:
David Lee Head, eTailers & Social Commerce, Asia Pacific Japan
Dell, Singapore
Panellists:
Lili Wang Director of Corporate Branding and Communications
DSM, China
Anson He Associate Sales Development Director – Lipton
PepsiCo, China
1730 Closing Remarks from Stream Chair and End of Day One
STREAM TWO
COMPETITIvE INTELLIGENCE (CI) AND STRATEGIC MANAGEMENT
1350 Opening Remarks from the Stream Chair
Ken Chou Country Manager
WD-40 Company, China
1400 Cultivating creative and personalised intelligence delivery to increase
interest and results
• Enhancing communications across departments by understanding customers’
needs and expectations to provide useful intelligence
• Integrating all insights from multiple sources to compose a compelling story
• Supporting your story with research data, insights, and ideas
• Providing constructive information in a creative and easy to understand way for
greater intelligence output
Ken Chou Country Manager
WD-40 Company, China
1445 Driving innovative intelligence towards strategic alliances with business
partners to achieve leading position in today’s business arena
• Accessing to all manners of knowledge and information to gain better
intelligence for business decisions
• Aligning innovation performance to business strategy planning
• Developing a more informed, action-oriented decision making process within the
business partners to achieve better results
Regina Galang Innovation Director
Diageo, China
1530 Coffee and Networking Break
1600 Leveraging key intelligence for strategic business planning to drive your
organisation to meet business objectives in the Chinese market
• Examining intelligence related to company’s specific planned business strategies
in the emerging market
• Identifying strategic alternatives and performance potential through the
assessment of the market, and long / short term goals
• Improving new business pitches by benchmarking outstanding performances
through tactical competitive intelligence
Michael Xie New Category Department Head; Assistant Director, Merchandising Centre
Jiangsu Five Star Appliances, Best Buy, China
1645 p Panel Discussion:
Competing with intelligence: Beyond tool-driven approaches – what are the
opportunities and challenges in China?
• Identifying the global trends of the business environment to shape a holistic
intelligence framework
• Sorting out relevant information in increasingly accessible and efficient channels
rather than simply gathering it
• Considering demographics, cultural and environmental factors when applying
competitive intelligence
Moderator:
David Hartmann Head of Sales Excellence, Polycarbonates, Asia Pacific
Bayer MaterialScience, China
Panellists:
Xiaoyu Cheng General Manager
Beijing Maintain Engineering Co. Ltd, China
Milly Zhou Channel Management Manager
Avon, China
1730 Closing Remarks from Stream Chair and End of Day One
3. Day Two
Thursday 27th February 2014
0830 Registration and Coffee
0850 Opening Remarks from the Plenary Chair
Dr Reinhardt Schink Head of Market Analysis and Strategy
Allianz, Germany
0900 Plenary One – Black Swans, Big Data and Business Intelligence: Will Business Judgement be obsolete in the (near) future?
Dr Reinhardt Schink Head of Market Analysis and Strategy
Allianz, Germany
0945 Plenary Two – Using market and consumer analytics for actionable insights and decisions
Santosh Katti Marketing Director – Country Operations
Johnson & Johnson, Singapore
1030 Coffee and Networking Break
1045 Plenary Three – Generating insights by combining the newly created understanding with the anticipated business implication to point out the steering direction of
the organisation
Dr Christopher Stillings Head of Marketing Excellence, Polycarbonates Business Unit
David Hartmann Head of Sales Excellence, Polycarbonates, Asia Pacific
Bayer MaterialScience, China
1130 Plenary Four – Culture brand research: Being smart about insights in the right context
Vladimir Djurovic President
Labbrand, China
1215 Plenary Five – Interpreting intelligence by visualising data collection for greater business development planning
Tyrone Almeida Director, Insights & Planning, Asia Pacific & South Africa
Kellogg Company, Singapore
1300 Networking Luncheon
STREAM ONE
MARkETING INTELLIGENCE (MI) AND MARkET DEvELOPMENT STRATEGIES
1400 Opening Remarks from the Stream Chair
Edward Zhan Trade Marketing Director, North
Huiyuan Juice Group Limited, China
1415 Tapping into the innovation of Chinese consumer intelligence in the digital
era for greater commercial success
• Aggregating insights through monitoring the customers footprints and traffic
flow in shopping malls
• Determining your customers lifestyles and spending power through data analysis
to optimise your commercial and promotional strategies
• Implementing customer intelligence programmes to improve company operations
and strategic planning
Taylor Zheng General Manager, Retail
Shanghai NHH Investment Group, China
1500 Streamlining intelligence processes to enhance new customer acquisition, grow
revenue, and retain existing customers in China’s competitive marketplace
• Eliciting customer intelligence by extracting actionable insights out of the data
• Determining your customer profiles to form acquisition plans that match the
current sales and marketing process
• Building your CRM strategies with your ideal customer profiles and aligning with
sales, marketing and services teams
• Increasing data consistency and easing the analysing process to make the most
of your CRM
Edward Zhan Trade Marketing Director, North
Huiyuan Juice Group Limited, China
1545 Coffee and Networking Break
1600 p Panel Discussion:
How does marketing intelligence provide value by creating a view of the future
and supporting the company and markets growth?
• Arming with capabilities and technologies to transform huge amounts of
transactional data into actionable market insights
• Strategically allocating your resources to again genuine consumer behaviours
which is an important aspect of marketing intelligence
• Leveraging on marketing intelligence to create profitable marketing plans
and campaigns
Moderator:
Roger Artinoff National Trade Marketing Manager – Category Development
Reckitt Benckiser, China
Panellists:
Taylor Zheng General Manager, Retail
Shanghai NHH Investment Group, China
Edward Zhan Trade Marketing Director, North
Huiyuan Juice Group Limited, China
1700 Closing Remarks from Stream Chair and End of Day Two
STREAM TWO
COMPETITIvE INTELLIGENCE (CI) AND STRATEGIC MANAGEMENT
1400 Opening Remarks from the Stream Chair
Dr Reinhardt Schink Head of Market Analysis and Strategy
Allianz, Germany
1415 Building a robust strategy to navigate in the changing business climate
• Revealing the process of successfully transforming intelligence into strategy
• Crafting a realistic and actionable plan via identifying needs and expectations,
and competition in your target market
• Developing “quick wins” that provide important milestones and build
momentum in the strategic processes
• Determining competitive benchmarks for success with specific and achievable
goals for continuous growth
Atul Deshpande Associate Director, Asia Pacific TSU R&D Strategy
Sanofi, China
1500 Establishing competitive strategy for expanding into emerging markets with
new competitors
• Learning from the competitive intelligence to understand the current market players
• Deepening market and industry intelligence to quantify potential opportunities
• Defining an emerging market entry strategy and operating model for long-term
corporate development
• Creating a powerful incentive scheme to presenting the in emerging markets
Jie Yin Director, Business Development and Investment
MicroPort Medical, China
1545 Coffee and Networking Break
1600 p Panel Discussion:
Accelerating effective decision making by connecting competitive intelligence
with strategies
• Building an intelligence collection as the foundation system from competitor analysis
• Determining areas where intelligence is needed in business decision making
• Increasing the data usability from various sources of information by
standardisation, globalisation and compliance to well fitting company vision
Moderator:
Atul Deshpande Associate Director, Unit Strategy Officer, APAC TSU
Sanofi, China
Panellists:
Dr Christopher Stillings Head of Marketing Excellence, Polycarbonates Business Unit
Bayer MaterialScience, China
Cathy Jia Segment Marketing Manager
Kimberly-Clark Professional, China
1700 Closing Remarks from Stream Chair and End of Day Two
4. Day Three – Intensive Workshop
Friday 28th February 2014
w
“MAkING DATA WORk – DRIvING DECISIONS THROUGH WORLD-CLASS DATA ANALySIS
AND INCORPORATION” WORkSHOP
Many companies are flooded with huge amounts of data available in corporate databases,
data warehouse or any of the traditional or digital data platforms. One of the key challenges
is how to optimally utilise the overloaded data and use analytics to better understand,
manage, and strategically exploit the complex dynamics of customers’ behaviours and
changes of business environment.
This full-day intensive workshop will help you navigate the steps involved when working out
an analytics project in a practical business setting. After discussing the key data pre-
processing activities, the trainer will elaborate how you can efficiently use and deploy both
predictive and descriptive data analysis to optimise and streamline your strategic business
planning processes such as commercial campaigns and risk management.
Session One
Mastering analysis tools and techniques to ensure your intelligence’s action ability
• Filtering and organising data according to your business needs (benchmarking tools, etc)
• Creating a holistic picture of the business environment using business analysis techniques:
- Exploring new methodologies and tools for collection, collation, analysis and
reporting intelligence
- Applying Accelerated Analysis method to better equip the analyst toolkit
- Examining intelligence validity and reliability to maximise its action ability
- Understanding PESTLE (Political, Economic, Social and Technology) analysis, Win Loss Analysis
Session Two
Anticipating competitive activities and market movements
• Evaluating competitors’ current actions and market movement patterns
• Gaining insights into your competitive environment using industry data analysis methods
• Using war games as a tool for benchmarking strategies and challenging assumptions
• Using game theory and decision tree analysis approaches for strategic planning
• Better anticipating and identifying potential risks, its measurement, evaluation and
possible solutions
Session Three
Communicating and delivering intelligence effectively to empower business
decision making
• Maximising the efficacy of gathered data by identifying key stakeholders of the end product
• Assessing cognitive biases and mindsets (blind spots)
• Utilising environment, infrastructure and cultural innovation for better communication
of intelligence
• Applying identification, liaison, building and maintaining key sources for information
(externally and internally)
• Getting feedback on disseminated intelligence reports and how to re-integrate them to
enhance the cycle
• Enhancing better decision making through proactive risk management and CI process
Session Four
Integrating intelligence into strategic planning to sustain your competitive advantage
• Justifying the investment spent on CI and how it benefits your organisation in the long run
• Developing a robust implementation plan – Incorporating intelligence into the business
strategy process and turning it into a valuable corporate asset
• Building and maintaining an internal source network (a.k.a CI Champions)
• Developing intelligence processes to better facilitate advantages for business functions
Facilitated by:
Suki Fuller Strategic, Competitive and Market Intelligence Advisor
DC Analytics, UK & Germany
About the Workshop Trainer:
Suki Fuller Strategic, Competitive and Market Intelligence Advisor
DC Analytics, UK & Germany
Suki Fuller is a Strategic, Competitive and Market Intelligence Advisor with over 13 years
international and diverse experience. Recognised and noted for early adoption of new
technologies in the advancement of competitive intelligence, her areas of focus lie within
competitive advantage and emergent strategies for intelligence gathering including the
Accelerated Analysis Method.
Suki was a Project Manager for Centre for Intelligence Research Analysis and Training
(CIRAT), where she conducted Competitive / Business Intelligence (CI / BI) analysis for
various corporations, including Fortune 500 companies: IPOS (Intellectual Property
Office of Singapore), GE Healthcare, Guardian News and Media, BMW, Coach,
Sanofi Aventis, Harley Davidson etc; She also served as a Technology Intelligence
Analyst conducting customised research and analysis regarding technology trends with the
U.S. Department of Defence (DoD); And Engine Division Competitive and Financial
Intelligence Analyst, identifying, collecting and analysing data patterns to anticipate future
trends and providing strategic advice to Engine Division Global Head with Navistar; Suki
spent three years as a Research Analyst with The Dunn Group, Inc (TDG). She performed in-
depth research, compilation, and analysis of complex sensitive information through primary
and secondary methods using proven elicitation techniques in Biotech, Healthcare, and
Pharmaceutical sectors. And she designed, implemented and provided trainings on analytic
methodologies for a new internal “Lunch ‘n’ Learn” programmes; she even taught in
Shandong University of Technology as a Adjunct Professor for a year, where she developed,
designed and taught four business management focused courses.
Suki has an Intelligence Studies B.A from Mercyhurst University and a Strategy and
Marketing M.B.A from Centenary College. She has been invited to speak by international
intelligence organisations including China Institute of Competitive Intelligence (CICI);
Strategic and Competitive Intelligence Professionals (SCIP); and the International Association
for Intelligence Education (IAFIE).
marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support
and commitment.
Workshop Schedule:
0830 Registration and coffee
0900 Morning session commences
1030 Morning refreshments and networking break
1100 Morning session re-commences
1230 Networking luncheon
1330 Afternoon session commences
1500 Afternoon refreshments and networking break
1530 Afternoon session re-commences
1700 Workshop concludes
Business Development Opportunities:
A limited amount of sponsorship opportunities are available for this conference. These
include, but are not limited to opportunity to present case studies, exhibit, host networking
functions, and benefit from the extensive branding and marketing exposure generated
throughout the lifecycle of the event.
For further information please contact Peter Morgan on +61 2 9238 7200 or email
PeterM@marcusevansau.com
5. More About The Event
Why you Cannot Miss this Event:
Following a successful I-Biz 2013 Forum, it further proves that an excellent
business plan and marketing strategy takes both competitive intelligence and
market insights into consideration. They provide you a reason why your
customers go to your competitors and why your customers choose to stay with
you. By understanding the reason, you will be able to hold the key to stay at
the front of the curve. Especially with today’s changing consumer behaviours,
evolving technologies and complex business environment, intelligence is the
‘weapon’ for organisations to compete and win in the ‘war-zone’, by
transforming tumultuous information into new market entry opportunities and
strategic business planning.
2nd Annual I-Biz Forum: Intelligence for Business Forum will gather
researchers, marketers, and business and strategy planners to continue
capitalising on real-time information, exploring the latest research
methodologies, and planning actionable strategies to drive your business
forward. This premier conference will provide you a stimulating platform
packed with practical case studies and interactive discussions that allow you to
rethink your competitive intelligence approach, perform world-class market
research in traditional and digital channels, conduct meaningful data analytics
and apply design-led thinking in your decision making process, upscale your
storytelling skills, and eventually, achieve higher ROI on your intelligence efforts
and be a greater business advisor. It will also feature an intensive workshop on
“Making data work – driving decisions through world-class data
analysis and incorporation” on the third day.
Tailor-make your own agenda by choosing the streams of your interests:
Stream One: Marketing Intelligence (MI) and Market
Development Strategies
Stream Two: Competitive Intelligence (CI) and
Strategic Management
Who Should Attend:
This forum is designed for all personnel involved in intelligence, competitive
intelligence, market research, marketing, business development, business insights,
and consumer and shopper insights. It also addresses staffs from other
departments such as marketing, corporate planning, strategic planning, and
business development in so far as they are subject to converting market research,
consumer insights, and competitor analysis into business and marketing strategy.
Vice Presidents, General Managers, Directors, Heads, Senior Managers,
Managers, from:
From all industries:
• Competitive Intelligence
• Marketing Intelligence
• Business Intelligence
• Marketing
• Market Entry
• Marketing Strategy
• Business Development
• Strategic Planning
• Corporate Planning
• Market Research
• Market Insight
• Consumer Insight
• Shopper Marketing
• Digital Marketing
• Digital Analytics
• Database Management
• Shopper Insights
• Business Planning
• Business Unit
• Business Insights
• Consumer Goods
• Consumer Electrics
& Electronics
• Food & Beverage
• Pharmaceuticals
and Healthcare
• Automotive
• Retail
• E-Commerce
• Telecommunications
• Power & Energy
• Oil & Gas
• Chemical
• Manufacturing
• Building and Construction
• Logistics and Transportation
Gold Plus Sponsor:
Labbrand is the leading China-based brand consultancy that provides market and
consumer research, brand strategy, and creative services. By giving research a more
important role, Labbrand has become an industry leader and effectively utilizes
focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other
comprehensive research methodologies to develop and manage successful brands.
www.labbrand.com
Official Online Media Partner:
Shichangbu, which is in Chinese Pinyin, literally means “Marketing
Department”. Shichangbu.com, which was founded in 2006, is now China’s
leading vertical professional portal for marketers. It now has over 400,000
registered users, of which over 50,000 are of real names. Its daily pageviews
have reached around 200,000 and its monthly unique ID visitors have reached
over 370,000.
Gold Sponsor:
Oracle provides the world's most complete, open, and integrated business software
and hardware systems to more than 370,000 customers—including 100 of the
Fortune 100—that represent a variety of sizes and industries in more than 145
countries around the globe. The combination of Oracle and Sun means that
customers can benefit from fully integrated systems—the entire stack, from
applications to disk—that are faster, more reliable, and lower cost.
Oracle engineers hardware and software to work together in the cloud and in
your data center–from servers and storage, to database and middleware,
through applications. Oracle systems:
• Provide better performance, reliability, security, and flexibility
• Lower the cost and complexity of IT implementation and management
• Deliver greater productivity, agility, and better business intelligence
For customers needing modular solutions, Oracle's open architecture and
multiple operating-system options also give customers unmatched benefits
from best-of-breed products in every layer of the stack, allowing them to build
the best infrastructure for their enterprise.
Business Development Sponsor:
SinoFaith IP Group, the first and largest firm that providing IP related
protection and consulting services in Mainland China. SinoFaith aims at
providing full protection to our client's IP and competitive capability and
guarantees innovation activities in China. Our vision is to establish SinoFaith a
well-recognized brand of IP services worldwide.
SinoFaith was established in 2009, its predecessor, SunFaith was established in
1996. Headquartered in Shanghai, now SinoFaith has offices in over 10 cities
and over 400 full-time employees nationwide. SinoFaith offer a full-range of
services on IP related protection and consulting, Market research and
competitive intelligence researches.
As an important business unit of SinoFaith, the research services are focused on
the manufacturing industries and healthcare related industries. On the type of
services, SinoFaith offers:
• Industry Analysis and Market Entry Research
• Qualitative and Quantitative Market Research
• Tradeshow Intelligence Services
• Research and Monitoring on Competitive Intelligence
• Corporate Due Diligence Check
• Sales & Market Intelligence Research
• Media Monitoring
6. conferences
充分利用关键的数据和情报,以获得竞争优势。
了解一个伟大的商业交易不同于普通智慧,
智慧不仅仅是信息本身,
同时也包括判断信息的收集与使用方式。
中国上海锦江汤臣洲际大酒店
2014年2月26–28日
著名演讲和讨论嘉宾:
参会的益处:
• 提高您的情报收集方案,以推动业务规划
• 为商业目标收集可靠的信息
• 提高调研的效率,以提高信息情报的投资回报
• 深入网络世界发掘隐藏的信息资讯
• 加强您的数据分析技巧,以获得更好的分析效果
• 将市场和竞争对手的情报转化为可操作的战略
• 利用数码化平台和社交媒体以获取即时的信息情报
• 配备最新科技技术以进行有效的研究工作
• 通过大数据分析以提高情报工作效率
• 培养分析技能,成为优秀的战略顾问和决策者
Tyrone Almeida 总监,业务解析和规划,亚洲和非洲
家乐氏公司,新加坡
David Lee 总监,网上零售及社交媒体商务部,亚太及日本区
戴尔,新加坡
Christopher Stillings 博士 营销卓越总监,聚碳酸酯业务部
拜耳材料科技,中国
David Hartmann 销售卓越总监,聚碳酸酯业务部,
亚太区
拜耳材料科技,中国
Goh Teck Joo 营销总监,PC 客户端,中国新兴市场
英特尔,中国
Ken Chou 中国区总经理
WD-40 公司,中国
Aaron Zhong 亚太区架构专家,EPM BI商务智能云服务器
甲骨文,中国
Lili Wang 总监,企业品牌及传讯
帝斯曼,中国
Atul Deshpande 副总监,TSU 业务部战略,亚太区
赛诺菲,中国
Taylor Zheng 总经理,零售
上海立天唐人投资集团有限公司,中国
Santosh Katti 销售总监,国家业务
强生公司,新加坡
Vladimir Djurovic 总裁
朗标,中国
Edward Zhan 总监,营销贸易,北部地区
汇源果汁集团有限公司,中国
Anson He 副总监,销售发展部-立顿
百事,中国
Regina Galang 创新总监
帝亚吉欧,中国
Kaya Qin 市场总监,天猫国际业务
阿里巴巴集团,中国
Alan Yong 总监,区域网路解决方案,北亚区及中国
利洁时,中国
Jie Yin 总监,业务发展及投资
微创医疗,中国
Milly Zhou 全国渠道管理经理
雅芳,中国
Roger Artinoff 全国贸易营销经理,类别开发
利洁时,中国
Michael Xie 新类别部门主任、副总监,销售中心
江苏五星电器有限公司,百思买,中国
Xiaoyu Cheng 总经理
北京维护工程有限公司,中国
Cathy Jia 全国细分市场经理
金佰利专业,中国
Ricky Chung 总经理,营销
平安保险,中国
大会主席:
Suki Fuller 战略、竞争和市场情报顾问
DC Analytics,英国和德国
Reinhardt Schink博士 总监,市场分析及策略部
安联,德国
独家!
论坛第三天(2月28日)专题培训:由拥有13年国际经验的战略、竞争和市场情报顾问 Suki Fuller 主持的“如何善用数据–通过应用世界级的数据分析和组合以驾驭更好的商业决策”
卡尔•萨根博士
Gold Plus Sponsor: Gold Sponsor: Business Development Sponsor: 特邀职业合作媒体:
9. 第3天–专题培训
星期五 2014年2月28日
“如何善用数据–通过应用世界级的数据分析和组合以驾驭更好的商业决策”专题培训
许多企业不管传统或数码数据平台的数据库都充斥着大量的数据,而企业主要的挑战
之一就是如何使用超载的数据,利用数据分析以更好地了解、管理和战略性的探索动
态复杂的客户行为和商业环境变化。
此次为期一天的专题培训将引导您认知和了解在市场分析的实际商业环境中所需的步
骤。在讨论有关关键数据处理前奏后,导师将阐述如何能有效的使用和部署,利用商
业活动和风向管理的预测和描述性数据分析,以优化和简化您的战略业务流程。
第一环节
掌握数据分析工具和技术,以确保您的情报可实践性
• 根据您的业务需求过滤和组织数据(基准测试工具等)
• 利用业务分析技术创建一个全面的营商环境蓝图
- 探索收集、整理、分析和报告竞争情报的最新方法和工具
- 应用加速分析方法,以更好的装备分析师的工具箱
- 检查情报的有效性和可靠性,以最大限度的发挥其可行性
- 了解 PESTLE(政治、经济、社会及科技)分析模型, 胜负率分析
第二环节
预测竞争能力的活动和市场走势
• 评估竞争对手目前的行动和市场运作模式
• 使用行业数据分析方法,洞察您所在的竞争环境走势
• 利用战争游戏作为假设性挑战和标杆战略的工具
• 使用博弈论和决策树分析法进行战略规划
• 利用测量、评估和可行性解决方案以更好的预测和识别潜在的风险
第三环节
有效的沟通和互相提供情报,以更有效地进行商业决策
• 确认最终产品的关键利益攸关方以发挥所搜集数据的最大绩效
• 评估所认知偏见和心态(调研盲点)
• 利用环境、基础设施和文化创新,以作更好的情报沟通和交流
• 应用识别、联系、建设和维持信息的主要来源(内部和外部)
• 透过进取性的风险管理和竞争情报搜集,加强商业决策
第四环节
整合情报和战略规划以维持您的竞争优势
• 证明在商业情报所投资的开销如何有利影响企业的长远发展
• 发展强大的实施计划–将情报工作融入业务战略程序,并把它变成有价值的企业资产
• 建立和维持内部网络基础(又名竞争情报冠军)
• 发展商业情报搜集过程,以更好的促进企业业务优势
专题培训导师:
Suki Fuller 战略、竞争力和市场情报顾问
DC Analytics,英国和德国
关于专题培训导师:
Suki Fuller 战略、竞争力和市场情报顾问
DC Analytics,英国和德国
作为一个战略、竞争力和市场情报顾问,Suki拥有13年的情报分析经验。她领导着
DC Analytics’ 欧洲办事处,通过定量和定型的研究方法为跨行业的国际公司的管
理高层提供第一手和二手的情报并提供战略咨询。她的专业领域在于利用各种传统
和新科技分析方法作战略情报收集和竞争优势分析。
Suki 曾经是情报分析研究和培训中心 (CIRAT) 的项目经理,为各种企业包括财富500
强企业、新闻机构、国际金融机构和政府机构如:新加坡知识产权局、通用电气医疗
集团、卫报新闻传媒、宝马汽车、蔻驰、赛诺菲-安万特、哈雷戴维森等提供竞争和
商业情报的分析。此外,她还担任美国国防部(DoD)的科技情报分析员,以进行科技发
展趋势的定制研究和情报分析。她也曾任Navistar公司发动机部门的竞争和金融情报
分析员,为部门主管识别、收集和分析数据以预测行业的未来发展趋势并提供战略咨
询。除此之外,Suki 也曾经在邓恩集团 一家总部设于新泽西州的医药情报咨询公司担
任了3年的分析师,利用成熟的启发式技术和分析复杂的敏感信息,并透过主要的调研
技术:为生物技术、医疗保健和制药行业进行了深入的研究、编译和分析工作。同时,
她也为公司设计和实施,为内部员工提供数据分析方法的“午餐培训”课程。她甚至
作为兼职教授在山东科技大学任教一年,开发、设计和讲授4个商业管理课程。
Suki 拥有梅希赫斯特大学情报研究学院的商业情报学士学位,以及美国圣塔利大学
的战略和市场营销的工商管理学硕士。她曾应邀到多个国际情报机构,包括之中国
情报研究 (CICI)、竞争情报从业者协会 (SCIP)、和国际情报教育协会 (IAFIE) 演讲。
w
marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support
and commitment.
培训日程表
0830 签到与早茶
0900 上午培训环节开始
1030 茶歇与交流
1100 上午继续
1230 午餐
1330 下午培训环节开始
1500 茶歇与交流
1530 下午继续
1700 总结
Business Development Opportunities:
A limited amount of sponsorship opportunities are available for this conference.
These include, but are not limited to opportunity to present case studies, exhibit,
host networking functions, and benefit from the extensive branding and marketing
exposure generated throughout the lifecycle of the event.
For further information please contact Peter Morgan on +61 2 9238 7200 or email
PeterM@marcusevansau.com