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Strictly Service:Customer:Industry: Brief: Business Social Media ManagementFurther Education CollegePrivate Education(Within 2 months)Position & differentiate as forward thinkersShow as personable & approachable for Students, Parents & Grand ParentsAt least one full enrolment directly from the websiteSink inappropriate content from different service with similar nameGet Students involved(Bring the college into the 21st century technically)
Client statement: We get more people accepted into their 1st university of choicethan any other college in London but we don’t know how toshare our success stories via social media to entice prospective Students, Parentsand Grand Parents…
So what did we do? ,[object Object]
Explored how to be ‘cool’ but not too ‘cool for school’ to encourage parents (fee payers) and students (decision makers) to think of the college as the best
Got EVERYONE involved at the college. The Students (Brand ambassadors) & Teachers had lots of positive stuff to share via social media,[object Object]

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Education Sector and Social Media

  • 1. Strictly Service:Customer:Industry: Brief: Business Social Media ManagementFurther Education CollegePrivate Education(Within 2 months)Position & differentiate as forward thinkersShow as personable & approachable for Students, Parents & Grand ParentsAt least one full enrolment directly from the websiteSink inappropriate content from different service with similar nameGet Students involved(Bring the college into the 21st century technically)
  • 2. Client statement: We get more people accepted into their 1st university of choicethan any other college in London but we don’t know how toshare our success stories via social media to entice prospective Students, Parentsand Grand Parents…
  • 3.
  • 4. Explored how to be ‘cool’ but not too ‘cool for school’ to encourage parents (fee payers) and students (decision makers) to think of the college as the best
  • 5.
  • 6.
  • 7. Open Day attendance was up by 30%
  • 8. Web traffic tripled from 3832to 11,496 visits
  • 10. All enrolment spaces for 2010 were filled (At least 1 directly via the web but sadly unable to measure exactly)
  • 11. They now have an online community to build on!